Cari S.-Brand Designer
Check rate
Experience
Founding Creative Designer
Pocketful Creative Design
- Integrated scalable brand systems for clients to create magic across their brands
- Bespoke iconography and visual identity built for clients to use on websites, social and beyond
- Design of bespoke systems and accompanying visuals for tabletop games
- Crafty illustrations that tell visual stories
Sr creative designer
Dorel Juvenile
- Led multi-channel creative campaigns for premium European Juvenile Safety brands (Maxi-Cosi, Bebeconfort), producing assets for CRM, social, video, 3D displays, packaging, and SEO landing pages and events.
- Partnered with marketing, UX, and dev teams to align messaging across the full customer journey, ensuring cohesive visual identity.
- Developed modular templates and design systems to increase consistency and production speed across channels.
- Evolved brand guidelines covering typography, colour, iconography, and photography to maintain a unified global brand presence.
Graphic Designer
Iridium Business Solutions
- Owned internal brand identity, UI/UX for internal fintech tools, and social & paid media content, ensuring visual consistency.
- Built scalable design systems, templates, and workflows to improve campaign delivery speed and quality.
- Partnered with marketing to execute multi-market campaigns, adapting creative for different languages and cultural contexts.
- Designed performance-focused visuals for email campaigns, website content, and digital ads, supporting measurable growth.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing.
Summary
Creative and detail-driven visual designer with 6+ years of experience shaping compelling, performance-focused design across CRM, social, paid media, SEO landing pages, and digital campaigns. Skilled at crafting concept-led storytelling that elevates brands while optimizing for measurable impact. Proven ability to create modular design systems, evolve visual identities, and collaborate seamlessly with cross-functional teams. Looking to bring a hybrid mindset—brand-savvy with a performance edge—to the team!
Skills
- Multi-Channel Design & Campaign Storytelling – Concept-Led Design Across Crm, Paid Media, Organic Social, Seo Landing Pages, Print & Digital Campaigns
- Technical Experience Including Illustration, Layouts, Web Design, Branding, Video Editing, Animation, 3d Mockups, Ui Design, Moodboards And Presentation Design, Etc.
- Creative Systems & Templates – Scalable Design Workflows, Cross-Channel Templates, Brand Guidelines
- Collaboration & Communication – Partnering With Copywriters, Ux Teams, And Marketing To Ensure Consistency
- Design Iteration – Data-Informed Optimization, Feedback Loops, A/B Testing
Languages
Education
University of Stellenbosch
BA (Fine Arts) · Fine Art · Stellenbosch, South Africa
Certifications & licenses
mba business course
d.MBA
user experience design
Red & Yellow Creative School of Business
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Cari is based in Helmond, Netherlands and can operate in on-site, hybrid, and remote work models.
Cari speaks the following languages: Afrikaans (Native), English (Advanced), Dutch (Intermediate).
Cari has at least 5 years of experience. During this time, Cari has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 2 years and 9 months. Note that Cari may not have shared all experience and actually has more experience.
Based on recent experience, Cari would be well-suited for roles such as: Founding Creative Designer, Sr creative designer, Graphic Designer.
Cari's most recent position is Founding Creative Designer at Pocketful Creative Design.
In recent years, Cari has worked for Pocketful Creative Design, Dorel Juvenile, and Iridium Business Solutions.
Cari is most experienced in industries like Banking and Finance and Advertising.
Cari is most experienced in business areas like Marketing.
Cari holds a Bachelor in Fine Art from University of Stellenbosch.
Cari has 2 certificates. These include: mba business course and user experience design.
Cari is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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