Hire the best Head of Sales in Munich matched in minutes from 15,000 CVs with the power of AI.
Bring in a Head of Sales for pipeline build-up, key account growth, sales team leadership, and go-to-market execution. A strong fit understands CRM discipline, forecasting, coaching, and close collaboration with marketing and product. Fast, precise matching with vetted, available freelancers.
About the role
Sales leadership
A Head of Sales sets direction for revenue work and keeps the team focused on outcomes. This role is often also called Sales Director, Sales Lead, or VP Sales, depending on company size and structure.
- Define sales targets and focus areas
- Build or refine the sales process
- Lead account planning and deal strategy
- Align sales with marketing and product
- Support hiring, coaching, and team structure
Typical deliverables
A strong freelance Head of Sales brings clarity fast. Companies usually hire for a specific growth phase, a new market, or a gap in leadership.
- Sales strategy and action plan
- Pipeline review and forecast discipline
- Account segmentation and prioritization
- Team coaching and sales playbooks
- Executive reporting for founders or management
Core skills
The best Heads of Sales combine commercial judgment with structure. They know how to run a sales funnel, read numbers without losing the customer view, and push deals forward without creating noise.
- Discovery, qualification, and negotiation
- CRM hygiene and sales forecasting
- Lead management and conversion focus
- Stakeholder handling in B2B settings
- Clear communication across teams
Tools and setup
Most projects center on the tools a sales leader uses every day. That usually means a CRM, reporting dashboards, call notes, pipeline reviews, and clear handover rules between sales, marketing, and customer success.
In Munich, this role often supports industrial, SaaS, mobility, and B2B service companies that need a practical sales lead who can work with German and international stakeholders. Remote work is common, but on-site meetings can help when the team is local or the sales cycle is complex.
When to bring one in
Freelance support makes sense when you need experienced sales leadership without a long hiring cycle. It also helps when the company is entering a new segment, needs a turnaround in pipeline quality, or wants an interim lead during a transition.
- The team needs a clear sales owner now
- Forecasts are weak or inconsistent
- A new market or product line is launching
- The founder is still carrying too much sales work
- A permanent hire is not the right timing yet
What good looks like
Strong professionals do more than talk about closing. They make the pipeline visible, raise team discipline, and help managers see where deals really stand. They work well with founders, finance, marketing, and operations, and they keep priorities simple.
For freelance work, look for a profile with real ownership of quota, team leadership, and change management. A good Head of Sales can join quickly, assess the situation, and create momentum without needing a long ramp-up.
Meet FRATCH Heads of Sales
Offer Dattner
Operational New Business Build
Last position:
VP Sales at PlusLingua Group
Service provider: technical documentation, translations, training, consulting D-A-CH Focus on automotive, mechanical engineering, medical devices (LifeSciences) SMB, large accounts (all automotive OEMs) Sales strategy, marketing, pricing Operational sales activities
Stefan Rath
Sales Advisor
Last position:
Senior Vice President Sales International at Retarus GmbH
Management of all Retarus GmbH subsidiaries with P&L responsibility in non-German speaking countries (Spain, Italy, France, Singapore and USA) totaling €40 million revenue with 86% gross profit
Driving and managing complex SaaS solution sales processes
Winning and managing Key Accounts in the Global 2000 target account group
Managing and growing teams across countries totaling over 140 employees
Developing and implementing country-specific sales and marketing strategies focused on strong organic growth
Ensuring the quality of products and services
Employee retention and promotion
Developed and implemented a new GTM strategy for Global 2000 target customers
Reorganized personnel at management levels in the USA, Italy and Singapore
Established a Sales Operations and telemarketing unit to increase sales team efficiency
Designed and implemented uniform external and internal training and coaching measures across all markets
Doubled the sales team from 25 to 50 employees in the first three years
Established partner sales and marketing in European and North American core markets
Increased growth rates from 5% to over 30% year over year in all regions, doubling international revenue from €20 million to €40 million
Secured key accounts including BNP Paribas, Travelers Insurance, Santander and Generali
Achieved an EBITDA ratio over 30%, generating 100% of the group’s profit
Reduced lead costs by more than 50%
Shortened sales cycle from 6 months to 4 months through training and removing pricing and legal hurdles
Increased employee retention and customer satisfaction by over 50% measured through reintroduced quality-of-service indicators
Julia Weber
Head of Sales DACH
Last position:
Head of Sales DACH at ITEM m6
- Led regional growth and sales strategy across channels (Wholesale, Online, Marketplaces)
- Direct team leadership, strategic planning and new business development
- Supported expansion into international markets including Scandinavia and the USA
- P&L responsibility, pricing strategy and cross-department alignment
- Coached and developed the team in consultative selling, goal planning, and CX alignment
- Collaborated on training content, onboarding processes and cross-team collaboration
Adriano Ropeter
Sales Manager
Last position:
Sales Manager at All For One Data & Analytics GmbH
- Sales of data, analytics & software services (SAP, Microsoft Fabric)
- Optimization of sales processes & resource allocation
- Set up of AI-driven lead generation, e.g. Apollo & LinkedIn Sales Navigator
- Funnel setup & CRM implementation (Microsoft Dynamics)
Kay Gronegger
Head of Aftermarket Sales (Interim)
Last position:
Head of Aftermarket Sales (Interim) at INFRAFIBRE Germany GmbH
- Holistic responsibility for B2C aftermarket sales and ensuring achievement of all sales targets
- Project planning, project management and stakeholder management between construction, sales and marketing departments
- Development and implementation of data-based analyses to optimize sales strategies and aftermarket processes
- Disciplinary leadership of the internal sales team with focus on integrating D2D, retail and other sales channels
- Planning, conducting and moderating info events (virtual and in-person) and managing key contacts and multipliers
Sebastian Ostermeier
Commercial & Growth Leader | P&L, Channels, Revenue & Pricing | Product & M&A Integration | AI-enabled Operating Models
Last position:
Senior Head of Revenue Management & Commercial Excellence at Flix SE
Designed and owned end-to-end commercial strategy across new and established markets, covering sales, marketing, revenue management and pricing, aligned with country and company strategy, with regular C-level exchange on strategy and commercial decisions
Established demand-driven commercial steering, aligning market levers such as CRM, ancillary monetization and offer/pricing governance with marketing and sales, combining strategic planning with structured re-calibration when market conditions changed across digital and conversational channels
Owned topline planning and budgeting, including end-to-end budget preparation and final alignment with C-level, translating commercial strategy into measurable targets and governance
Architected and delivered a step-change in commercial decision systems, transforming the internal RM setup from manual execution into an automated, data-driven platform to improve efficiency and quality
Led and developed a 30-person commercial and analytics organization, strengthening capabilities and ways of working to support scalable commercial execution
Delivered double-digit YoY revenue growth in new markets and established new products as additional revenue streams
Achieved material efficiency and quality gains through process and product optimization and implemented a department-wide project & process management framework
Dirk Limburg
Commercial Director & Retail Media GSA
Last position:
Commercial Director & Retail Media GSA at TitanOS Philips CTV
- Pipeline development and strategic sales growth: Prospect and grow the pipeline of programmatic platforms (DSPs, SSPs, data providers, etc.) that integrate linear and streaming TV.
- Develop effective sales strategies, channel sponsorships, deliver compelling product demonstrations for Automotive, FMCG, Retail, Travel, Digital Services, etc.
- Consultative selling and partnership management with content partners (Amazon, Disney, Netflix, etc.) and retail media partners to optimize the use of TV data for targeting, planning, and measurement in omnichannel marketing.
- Lead cross-functional EU5 team and projects (16 pax), collaborating with business development, marketing, and product teams to align departments, geographies, and tactics for performance and revenue targets.
- Manage high-value opportunities, cultivate and grow relationships, develop ecosystem partnerships, and share best practices regionally.
- Build and manage strategic partnerships, including trading agreements and support agencies in creating new revenue streams and media solutions. Create and execute data-driven procedures, bundled offers, and global frameworks to promote expansion.
- Success: Revenue growth from zero to 1.5 million in 18 months
Rosanna Pierantognetti
Freelance Consultant Marketing + Business Regional Sales Manager Development
Last position:
Freelance Consultant Marketing + Business Regional Sales Manager Development at Sheertex
- Freelance consultant in marketing and business development
Christoph Knacke
Trainer, Coach
Last position:
Trainer, Coach at Global Sales Organization (German group - consumer goods and adhesives industry)
- Conducting leadership training for executives (Leadership)
- Focus topics: personal strengths, leadership quality, communication, recognition, belief systems
- Conducting sales and negotiation training
Nima Motamedi
Director of Sales and Marketing
Last position:
Director of Sales and Marketing at Superlifepromo
- Avg. CAGR / revenue growth 120%
- Led a 3-person sales team (recruiting)
- 1000+ sales meetings with qualified prospects
- Sales strategy, forecasting, CRM management
- Developed marketing strategies with campaign planning & budgeting
- Onboarded 12 new employees
- Created content for 100+ TikTok and Instagram posts
Haris Suta
HubSpot & Sales Sparring Partner
Last position:
Head of Sales & Marketing at DMRZ
Discover over 15,000 top freelancers
Heads of Sales statistics
Aggregated from the professional profiles of matched freelancers.
Experience
22 years
Position duration
3.4 years
Positions per freelancer
9
Top business areas
Marketing, Sales, Strategy
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Human Resources, Project Management, Operations
Bachelor's degree or higher
89%
Master's degree or higher
33%
Certifications per freelancer
1
Most common languages
German, English, Spanish
Speak two or more languages
100%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Heads of Sales & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Have questions? See our quick guide to FRATCH
A Head of Sales owns sales direction, team focus, and forecast discipline. In freelance work, that often means fixing the pipeline, improving the sales process, coaching managers or reps, and helping leadership make better commercial decisions. The role is hands-on, not just advisory.
Freelance support works well when you need senior sales leadership quickly, for a transition, a growth push, or a market entry. It is also useful when the team needs structure before a permanent hire is in place. Many companies use it to stabilize performance without changing the long-term org chart too early.
A strong Head of Sales needs pipeline control, forecasting discipline, and the ability to coach people through real deals. Good judgment matters as much as energy, because the work is about prioritizing the right opportunities and removing friction. Clear communication with founders, finance, and marketing is also essential.
Often, yes in practice, but the title can reflect different scopes. A Sales Director may sit closer to execution or a specific region, while a Head of Sales usually carries broader leadership across strategy, process, and team performance. Companies should compare responsibilities, not just titles.
Business development focuses more on new partnerships, channels, or market access. A Head of Sales is usually responsible for converting demand into revenue, managing the funnel, and leading the sales team day to day. In some companies the two roles overlap, but the ownership is not the same.
Both are possible, depending on the team and sales motion. In Munich, on-site time can help when the role works closely with founders, operations, or an in-house team that needs hands-on coaching. Remote collaboration works well for CRM reviews, pipeline meetings, and structured sales leadership.
Look for proof of team leadership, not just personal selling. A strong Head of Sales can explain how they built pipeline discipline, improved conversion, and handled forecasts under pressure. Ask for concrete examples from similar B2B or growth-stage settings.
Freelancers should be ready to review pipeline data, sales stages, team roles, and current targets from day one. They should also be able to speak with founders or executives in a clear, direct way. In Munich-based companies, German and English communication may both matter, especially in international sales environments.
The average hourly rate for Heads of Sales in Munich is 141 €, which corresponds to a daily rate of about 1,127 € based on an 8-hour working day.
Of the freelancers working as Heads of Sales in Munich, 89% hold at least a Bachelor's degree and 33% hold at least a Master's degree.
On average, freelancers working as Heads of Sales in Munich have 22 years of professional experience, with a single engagement typically lasting around 3.4 years.
The most common languages among freelancers working as Heads of Sales in Munich are German (100%), English (100%), and Spanish (27%).
The most common industries among freelancers working as Heads of Sales in Munich are Information Technology (73%), Professional Services (64%), and Retail (55%).
The most common business areas among freelancers working as Heads of Sales in Munich are Marketing (100%), Sales (100%), and Strategy (82%).
FRATCH Heads of Sales main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
