Stefan Rath-Sales Advisor

Management of all Retarus GmbH subsidiaries with P&L responsibility in non-German speaking countries (Spain, Italy, France, Singapore and USA) totaling €40 million revenue with 86% gross profit

Driving and managing complex SaaS solution sales processes

Winning and managing Key Accounts in the Global 2000 target account group

Managing and growing teams across countries totaling over 140 employees

Developing and implementing country-specific sales and marketing strategies focused on strong organic growth

Ensuring the quality of products and services

Employee retention and promotion

Developed and implemented a new GTM strategy for Global 2000 target customers

Reorganized personnel at management levels in the USA, Italy and Singapore

Established a Sales Operations and telemarketing unit to increase sales team efficiency

Designed and implemented uniform external and internal training and coaching measures across all markets

Doubled the sales team from 25 to 50 employees in the first three years

Established partner sales and marketing in European and North American core markets

Increased growth rates from 5% to over 30% year over year in all regions, doubling international revenue from €20 million to €40 million

Secured key accounts including BNP Paribas, Travelers Insurance, Santander and Generali

Achieved an EBITDA ratio over 30%, generating 100% of the group’s profit

Reduced lead costs by more than 50%

Shortened sales cycle from 6 months to 4 months through training and removing pricing and legal hurdles

Increased employee retention and customer satisfaction by over 50% measured through reintroduced quality-of-service indicators

Managed the US subsidiary with P&L responsibility and 50 employees across New York and Boston

Developed, implemented and updated a growth- and profit-oriented corporate strategy aligned with the group

Reorganized and realigned the entire organization

Prepared annual financial statements and handled fiscal management, controlling and accounting

Ensured product and service quality

Focused on employee retention and promotion

Key account management

Developed and implemented marketing, sales, IT and HR strategies

Created a company mission statement

Developed and implemented an e-learning onboarding and training program

Executed efficiency improvement and cost reduction programs

Clearly positioned the company in the US market

Secured key accounts such as JP Morgan Chase, Goldman Sachs, Bank of America, HSBC, John Deere, GrubHub Seamless and American Airlines

Increased turnover from USD 2 million to USD 15 million and improved EBIT margin from negative to 25%

Increased gross margin from 60% to 80%

Increased turnover with only a 5% cost increase via efficiency improvements

Successfully integrated post-merger into the group

Established a corporate culture and raised employee and customer satisfaction by over 50%

Implemented a highly efficient and flexible organizational structure

Filled all non-sales management positions with junior staff and ensured long-term commitment through coaching and mentoring

Reduced customer acquisition costs by over 50% by introducing telemarketing and concentrating sales staff in New York and Boston

Developed an indirect sales channel, acquiring six Master Telco Agencies and AT&T as reseller