Nicole Laurence - Global CMO – B2C Skincare Start-Up

Q: Where is Nicole based?

Nicole is based in Starnberg, Germany .

Q: What languages does Nicole speak?

Nicole speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Nicole have?

Nicole has at least 25 years of experience. During this time, Nicole has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 4 years and 2 months . Note that Nicole may not have shared all experience and actually has more experience.

Q: What is Nicole's latest experience?

Nicole's most recent position is Global CMO – B2C Skincare Start-Up at MDO Cosmetic Dermatology GmbH .

Q: What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for MDO Cosmetic Dermatology GmbH and Laurence Consult .

Q: Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Professional Services , Healthcare , and Retail . Nicole also has some experience in Automotive , Media and Entertainment , and Cosmetics .

Q: Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing , Strategy , and Product Development . Nicole also has some experience in Human Resources .

Q: Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Professional Services and Cosmetics .

Q: Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing , Strategy , and Human Resources .

Recommended expert

Starnberg, Germany

Experience

Jan 2020 - Dec 2021

2 years

Zürich, Switzerland

Global CMO – B2C Skincare Start-Up

MDO Cosmetic Dermatology GmbH

Diagnosis of business challenges and strategic direction
Turn-around via brand repositioning
Commercial marketing strategy development
Team and talent development

Jan 2018 - Dec 2019

2 years

Paris, France

Marketing Lead – Digital News Innovation Fund B2B

Google

Development and execution of Europe-wide partnership and amplification communications strategy for Google Thought-leadership Project DNI Fund
Development of highly creative video case studies with agency partner BBH achieving 38% higher view and completion rates
Tactical Twitter and LinkedIn campaigns to increase site traffic and strategic PR partnerships (e.g., Financial Times)
Complex internal and external stakeholder management
7-figure budget management and responsibility
Achieved +322% uplift in website traffic, +233% positive uplift in sentiment, and 550k+ views on LinkedIn campaign

Jan 2014 - Dec 2018

5 years

Akron, United States

Strategic Marketing Consultant B2B – PURELL®

GOJO Inc.

Development of go-to-market strategy for PURELL® brand in Europe including launch of the world’s first ecommerce site for PURELL®
Strategy development, operations setup, and cross-European team development for ecommerce launch
Leadership of web and mobile app development, positioning, and content creation
Post-merger integration support with partner in France, developing new product range strategies, value propositions, positioning of sub-brands, and B2B and B2C marketing strategies

Jan 2006 - Present

20 years 3 months

BA Hons Marketing Strategist, Consultant & Interim CMO

Laurence Consult

Interim CMO and project-based, contractual strategic marketing and branding consultancy.

Jan 2005 - Dec 2006

2 years

Senior Brand Marketing Manager

EM.TV AG

Jan 2001 - Dec 2005

5 years

Marketing & Brand Licensing Manager

Mercedes-Benz AG

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Healthcare, Retail, Automotive, Media and Entertainment, and Cosmetics.

Professional Services

Healthcare

Retail

Automotive

Media and Entertainment

Cosmetics

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Product Development, and Human Resources.

Marketing

Strategy

Product Development

Human Resources

Summary

I am a highly skilled marketer with extensive international experience, working in challenging, fast paced, and highly entrepreneurial environments. I have delivered quantifiable results for startups, as well as multinational brands and corporations, in either a CMO role, or as a strategic marketing/brand consultant and growth advisor.

Developing impactful growth strategies and implementing frameworks for successful and sustainable marketing execution, is my focus. I am a hands-on team-player, as well as a motivational leader, with extensive experience in building, developing and empowering cross-functional teams.

I am a marketer by passion and believe people and communities are at the heart of marketing and its success. I see my role as being the link between the company and its customers and in developing strategies to bring them together for sustainable growth.

Skills

Creative & Innovative Thinking
Agility, Comprehension
Entrepreneurial Mindset
Big Picture Problem-solver
Stakeholder Relations
Motivational Leadership And Team Development
7-figure Budget Management And Responsibility
Martech And Adtech

Languages

German

Advanced

English

Advanced

Education

Oct 1998 - Jun 2001

Duale Hochschule Baden Württemberg

BA Hons · Business Administration, Marketing & Leadership · Germany

Certifications & licenses

Marketing Director Course

Mini MBA Marketing

Prof. Mark Ritson

Statistics

Experience

Total positions 6

Experience in Professional Services 20 y

Avg length 6 y

Longest experience 20 y 2 m

Global Experience

Countries worked in 3 (Switzerland, France, United States)

Primary country Switzerland

Expertise

Recent roles Global CMO – B2C Skincare Start-Up, Marketing Lead – Digital News Innovation Fund B2B, Strategic Marketing Consultant B2B – PURELL®

Main industries Professional Services, Healthcare, Retail

Main business areas Marketing, Strategy, Product Development

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Created

May 2022

Last Update

July 2024

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Nicole based?

Nicole is based in Starnberg, Germany.

What languages does Nicole speak?

Nicole speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Nicole have?

Nicole has at least 25 years of experience. During this time, Nicole has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 4 years and 2 months. Note that Nicole may not have shared all experience and actually has more experience.

What roles would Nicole be best suited for?

Based on recent experience, Nicole would be well-suited for roles such as: Global CMO – B2C Skincare Start-Up, Marketing Lead – Digital News Innovation Fund B2B, Strategic Marketing Consultant B2B – PURELL®.

What is Nicole's latest experience?

Nicole's most recent position is Global CMO – B2C Skincare Start-Up at MDO Cosmetic Dermatology GmbH.

What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for MDO Cosmetic Dermatology GmbH and Laurence Consult.

Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Professional Services, Healthcare, and Retail. Nicole also has some experience in Automotive, Media and Entertainment, and Cosmetics.

Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing, Strategy, and Product Development. Nicole also has some experience in Human Resources.

Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Professional Services and Cosmetics.

Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing, Strategy, and Human Resources.

What is Nicole's education?

Nicole holds a Bachelor in Business Administration, Marketing & Leadership from Duale Hochschule Baden Württemberg.

Does Nicole have any certificates?

Nicole has 2 certificates. These include: Marketing Director Course and Mini MBA Marketing.

What is the availability of Nicole?

The availability of Nicole needs to be confirmed.

What is the rate of Nicole?

Nicole's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.