Heads of Marketing in Dusseldorf
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Meet FRATCH Heads of Marketing in Dusseldorf
Jantien Von Eisenhart-Rothe
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Patricia Winkler
Last position:
Vice President Marketing & Communications at Ranger Marketing & Vertriebs GmbH
- Developed and implemented company-wide marketing and communication strategy.
- Merged marketing and communications departments.
- Strengthened brand positioning among core target groups.
- Managed social media, content, and PR/corporate communications.
- Led the department; internal and external stakeholder management.
- Introduced KPI-driven marketing controlling with analytics.
Päivi Tabourin
Last position:
Field Marketing Director for EMEA & APAC at Cognigy GmbH
- Led Field Marketing and BDR teams across EMEA and APAC, partnering with sales leaders to drive pipeline growth and market penetration.
- Developed and executed strategic marketing programs—including integrated campaigns, demand generation initiatives, field events, and PR—that elevated brand visibility and delivered measurable impact on qualified lead volume.
- Actively contributed to global marketing leadership, ensuring regional alignment with corporate GTM strategy and adapting initiatives for local relevance.
Jörg Sommer
Last position:
CMO and Deputy Managing Director (Interim) at Museums- und Kultur GmbH
Led sales and marketing
Ensured property safety
Financial controlling
Stabilized business during the COVID-19 pandemic
Achieved notable event results
Secured nationwide positioning
Daria Huck
Last position:
Director | Head of Global Brand & Marketing at QIAGEN
- Globally relaunched the global brand and strategy in direct collaboration with C-suite
Rolf-Peter Koch
Last position:
Head of Marketing and Sales at Bionorica SE
Susanne Düchting
Last position:
Freelance Writer at Fempress Media
- 25 women
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- 25 lessons about life, self-fulfillment, and success
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Heads of Marketing statistics
Aggregated from the professional profiles of matched freelancers.
Experience
28 years (Germany: 19 years)
Position duration
5.3 years (Germany: 3.4 years)
Positions per freelancer
9
Top business areas
Marketing, Project Management, Sales
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Customer Service, Marketing, Strategy
Bachelor's degree or higher
83% (Germany: 92%)
Master's degree or higher
67% (Germany: 47%)
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
86% (Germany: 91%)
Based on our profile pool as of 5 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Dusseldorf are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Heads of Marketing in Dusseldorf
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Heads of Marketing experts industry focus
See where the role earns the most, city by city against the national average — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (71%)
- Professional Services (71%)
- Advertising (43%)
- Manufacturing (43%)
- Arts and Crafts (29%)
- Automotive (29%)
- Education (29%)
- Banking and Finance (29%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
What they lead A Head of Marketing sets the direction for all marketing work and turns business goals into a clear plan. In practice, that means positioning, messaging, channel choices, campaign priorities, and team coordination. Many companies also bring in a Marketing Director, VP Marketing, or interim Head of Marketing when they need senior leadership without a permanent hire.
Typical outputs
- Marketing strategy and channel plan
- Campaign briefs and launch plans
- Positioning, messaging, and content direction
- KPI definitions and reporting structure
- Team alignment across brand, demand, and product marketing
- Agency and freelancer coordination
Core skills A strong Head of Marketing combines commercial thinking with clear execution. They should be able to read performance data, set priorities, manage budgets, and keep sales, product, and leadership aligned. Experience with B2B marketing, SaaS, e-commerce, employer branding, or product launches is often relevant, depending on the company’s stage.
Tools and stack The role often uses CRM and automation tools, analytics platforms, and content and campaign systems. Common environments include HubSpot, Salesforce, Google Analytics, LinkedIn Ads, Meta Ads, CMS tools, and reporting dashboards. The exact stack matters less than the ability to connect data, content, and pipeline.
When to hire freelance
- You need senior marketing leadership for a transition period
- A launch, rebrand, or growth push needs focus now
- Your team lacks a clear owner for priorities and execution
- You want outside perspective before making a permanent hire
- You need coverage in Dusseldorf while keeping collaboration flexible
What strong professionals stand out on The best Heads of Marketing do more than coordinate tasks. They build a plan, make trade-offs, and keep the team moving. In Dusseldorf, they often work with companies in industrial, tech, B2B, and services sectors, where clear messaging, lead quality, and close cooperation with sales matter. They are direct in communication, comfortable with leadership, and able to work both on-site and remotely when needed.
Frequently asked questions
Before you brief your next project: the most common questions about Heads of Marketing.
A Head of Marketing takes ownership of the marketing function and makes sure strategy, channels, and execution all point in the same direction. That usually includes positioning, campaign planning, budget focus, team coordination, and reporting. In many companies, the role also acts as the bridge between marketing, sales, product, and leadership.
A Head of Marketing is the better choice when the company needs senior ownership, not just campaign execution. That becomes important during growth, repositioning, team changes, or when marketing has lost focus. A marketing manager may run activities; a Head of Marketing decides what matters most and why.
These titles often overlap, but they are not always identical. A Marketing Director or VP Marketing may carry a broader strategic remit, while a CMO is usually the most executive version of the role. In smaller companies, the differences are often mainly in title and scope rather than daily work.
A strong interim Head of Marketing needs strategy, commercial judgment, and the ability to lead without long onboarding. Look for clear thinking around brand, demand generation, content, CRM, and performance tracking. Good candidates can explain how they work with sales and product, not just how they run campaigns.
A freelance Head of Marketing is a strong fit for launches, repositioning, team setup, campaign resets, and short-term leadership gaps. They are also useful when a company needs to fix unclear messaging or tighten lead quality. The best projects give them enough mandate to make decisions, not just produce slides.
A Head of Marketing can often work well in a hybrid setup, especially for strategy, planning, reporting, and remote team coordination. On-site time helps when the role needs close work with founders, sales, or product teams, or when workshops are part of the brief. In Dusseldorf, many companies expect flexible collaboration rather than a fixed presence every day.
Look at the clarity of their thinking, the quality of their past decisions, and the business results they can explain. A good Head of Marketing should show how they set priorities, measure impact, and align stakeholders. Strong candidates are specific about trade-offs, not vague about “improving visibility” or “driving growth.”
A freelance Head of Marketing should expect responsibility for direction, not only delivery. That means being ready to challenge assumptions, work with incomplete information, and adapt to the company’s stage and structure. Success depends on clear scope, access to decision-makers, and agreement on what outcomes matter most.
The average hourly rate for Heads of Marketing in Dusseldorf is 108 €, which corresponds to a daily rate of about 862 € based on an 8-hour working day.
Of the freelancers working as Heads of Marketing in Dusseldorf, 83% hold at least a Bachelor's degree and 67% hold at least a Master's degree.
On average, freelancers working as Heads of Marketing in Dusseldorf have 28 years of professional experience, with a single engagement typically lasting around 5.3 years.
The most common languages among freelancers working as Heads of Marketing in Dusseldorf are German (100%), English (86%), and French (57%).
The most common industries among freelancers working as Heads of Marketing in Dusseldorf are Information Technology (71%), Professional Services (71%), and Advertising (43%).
The most common business areas among freelancers working as Heads of Marketing in Dusseldorf are Marketing (100%), Project Management (86%), and Sales (71%).
FRATCH Heads of Marketing main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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Munich Request a free demo
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FRATCH CEO
