Päivi Tabourin-Senior B2B Marketing Leader for EMEA & APAC
Check rate
Experience
Field Marketing Director for EMEA & APAC
Cognigy GmbH
- Led Field Marketing and BDR teams across EMEA and APAC, partnering with sales leaders to drive pipeline growth and market penetration.
- Developed and executed strategic marketing programs—including integrated campaigns, demand generation initiatives, field events, and PR—that elevated brand visibility and delivered measurable impact on qualified lead volume.
- Actively contributed to global marketing leadership, ensuring regional alignment with corporate GTM strategy and adapting initiatives for local relevance.
Senior Field Marketing Manager EMEA & APAC
Cognigy GmbH
- Led Field Marketing and BDR teams across EMEA and APAC, partnering with sales leaders to drive pipeline growth and market penetration.
- Developed and executed strategic marketing programs—including integrated campaigns, demand generation initiatives, field events, and PR—that elevated brand visibility and delivered measurable impact on qualified lead volume.
- Actively contributed to global marketing leadership, ensuring regional alignment with corporate GTM strategy and adapting initiatives for local relevance.
Content Program Lead, Visa Business Solutions Asia-Pacific
Visa Worldwide
- Led a region-wide branded content and thought leadership campaign in partnership with BBC Storyworks, positioning Visa as a leader in digital B2B payments across Asia Pacific.
- Drove a 29% increase in unaided top-of-mind brand awareness and improved Net Promoter Score (NPS) by 20% among target decision-makers.
- Oversaw strategy, messaging, and distribution across digital and media channels to ensure alignment with regional business goals and audience needs.
Omnichannel Lead ASEAN - Asia-Pacific digital marketing team
CISCO Systems
- Led a B2B demand generation and Lead Development Rep team, delivering pipeline growth across ASEAN through integrated, data-driven campaigns.
- Managed the end-to-end execution of complex omnichannel marketing programs across APAC, ensuring local relevance while aligning with global strategy.
- Played a role in Cisco’s global digital marketing transformation, championing a shift toward customer-centric, insight-led omnichannel engagement.
Field Marketing Director for France and Benelux
Basware France
- Led the field marketing team across France, Belgium, and the Netherlands, delivering data-driven, omnichannel B2B campaigns that directly contributed to pipeline growth—including key wins within France’s CAC 40.
- Played a central role in strengthening the sales–marketing alignment and digital marketing initiatives to improve conversion and ROI.
- Actively contributed to the global marketing leadership team, shaping strategy and ensuring regional initiatives supported broader business goals.
Senior Field Marketing Manager for France
Basware France
- Established the local marketing function from the ground up, developing and executing a go-to-market strategy in close collaboration with Sales that successfully brought targeted CAC 40 and Top 1000 companies into both direct and channel pipelines.
- Gained deep market and customer insight, enabling precise segmentation and campaign targeting across multiple industries.
- Recognized by the CEO for leading the company’s most successful global customer event of the year.
Business Manager
Basware Oyj
- Consistently exceeded new lead targets (120%+ achievement) by leading a team of four marketers in the planning and execution of high-impact campaigns and event-based marketing.
- Strengthened customer satisfaction, retention, and revenue by delivering high-quality C-level events tailored to financial, procurement, and IT decision-makers.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Customer Service, and Strategy.
Skills
- Marketing Automation: Eloqua (Oracle), Hubspot
- Crm: Salesforce, Ms Crm, Hubspot
- Analytics: Tableau, Bluekai Dmp
- Marketing And Sales Alignment: Sirius Decisions (Forrester) B2b Demand Generation And Sales & Marketing Pipeline Management (Demand Waterfall) Processes
- Omnichannel Buyer Journeys
- Microsoft Office Tools
- Zoom
- Teams
- Webex
- Skype
Languages
Education
Aalto University School of Business
Master of Science in Economics and Business Administration, International Business, International Economics, German, English · Economics and Business Administration · Helsinki, Finland
WHU - Otto Beisheim School of Management
Business studies as part of my Master’s degree · Business studies · Koblenz, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Päivi is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.
Päivi speaks the following languages: Finnish (Native), German (Advanced), English (Advanced), French (Intermediate).
Päivi has at least 13 years of experience. During this time, Päivi has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Päivi may not have shared all experience and actually has more experience.
Based on recent experience, Päivi would be well-suited for roles such as: Field Marketing Director for EMEA & APAC, Senior Field Marketing Manager EMEA & APAC, Content Program Lead, Visa Business Solutions Asia-Pacific.
Päivi's most recent position is Field Marketing Director for EMEA & APAC at Cognigy GmbH.
In recent years, Päivi has worked for Cognigy GmbH.
Päivi is most experienced in industries like Information Technology and Banking and Finance.
Päivi is most experienced in business areas like Marketing, Customer Service, and Strategy.
Päivi has recently worked in industries like Information Technology.
Päivi has recently worked in business areas like Marketing.
Päivi holds a Master in Economics and Business Administration from Aalto University School of Business and a Master in Business studies from WHU - Otto Beisheim School of Management.
The availability of Päivi needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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