An-Fu R.-Marketing Communications Lead · Integrated Campaigns · Team Leadership · Global Brands
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Experience
Freelance Marketing Director
One Tough Cookie
- Led integrated marketing and communications projects for global brands – from strategy to hands-on execution
- Managed budgets and directed agencies and internal teams in international settings
- Trusted by brands such as BMW, Bosch, Giesecke+Devrient, McDonald’s and Lufthansa, as well as agencies such as Jung von Matt, Ogilvy, Ogilvy Social Lab, Saatchi & Saatchi and The Marcom Engine
Director Campaigns
C3 - Creative, Code, Content
- Recruited, built and led a team of ten content specialists
- Developed and delivered content campaigns for Hennessy, Deutsche Bank and HILTI across print, digital and social media
- Worked with strategy, creative and technology teams to deliver integrated campaigns
Account / Client Service Director
Jung von Matt
- Led national and international key accounts such as General Electric, NIVEA, Görtz and Mattel
- Delivered integrated global and local campaigns across TV, print, OOH and digital
- Advised clients on cross-channel communications strategies
- Managed client budgets and led a team of five account and project managers
Digital Account Manager
Syzygy
- Rolled out international websites and social media campaigns for Jägermeister, Chanel and Dolce & Gabbana
Product Manager New Media
Gruner + Jahr / Mondadori
- Launched the online magazine nostrofiglio.it and opened up a new market segment in Italy
General Management Trainee
Gruner + Jahr
- Selected as one of five participants for the high-potential leadership program
Marketing Manager SE-Asia
Jamba!
Assistant to Dr. Burda
Hubert Burda Media
- Organized events, including the DLD conference
Passenger Service Professional
Lufthansa
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage, Advertising, Automotive, Information Technology, Manufacturing, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Customer Service, Project Management, Operations, Product Development, and Human Resources.
Summary
Marketing and communications leader with more than 15 years of experience in agencies, media companies and on the client side. I develop integrated campaigns for global brands – from strategy and stakeholder management to budgets, agency direction and roll-outs across multiple markets.
I have built and led teams of up to ten specialists and managed B2B and B2C key accounts such as GE, Bosch, HILTI and NIVEA in international settings across digital, social media, print, TV and events. Next, I want to be responsible for marketing results and KPIs on the client side.
Skills
- Integrated Campaigns
- Team Leadership
- Budget And Agency Management
- B2b And B2c Marketing
- Content Strategy
- Stakeholder Management
- International Roll-Outs
Languages
Education
Ludwig-Maximilian-Universität München
Magister Artium (M.A.), Schwerpunkt Literatur · Sinology, Political Science · Munich, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
An-Fu is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
An-Fu speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Chinese (Advanced).
An-Fu has at least 28 years of experience. During this time, An-Fu has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 3 years and 1 month. Note that An-Fu may not have shared all experience and actually has more experience.
Based on recent experience, An-Fu would be well-suited for roles such as: Freelance Marketing Director, Director Campaigns, Account / Client Service Director.
An-Fu's most recent position is Freelance Marketing Director at One Tough Cookie.
In recent years, An-Fu has worked for One Tough Cookie.
An-Fu is most experienced in industries like Food and Beverage, Media and Entertainment, and Advertising. An-Fu also has some experience in Automotive, Information Technology, and Manufacturing.
An-Fu is most experienced in business areas like Marketing, Customer Service, and Project Management. An-Fu also has some experience in Operations, Product Development, and Human Resources.
An-Fu has recently worked in industries like Advertising, Automotive, and Food and Beverage.
An-Fu has recently worked in business areas like Marketing and Project Management.
An-Fu holds a Master in Sinology, Political Science from Ludwig-Maximilian-Universität München.
An-Fu is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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