Cristina B.-Senior Consultant & Producer Product Placement
Check rate
Experience
Senior Consultant & Producer Product Placement
Particibrand GmbH
- Consult on brand integration in cross-media content formats, including fiction, non-fiction, promotional content and branded entertainment
- Develop and present campaign concepts featuring brand integrations
- Create sales and pitch presentations supported by marketing performance data
- Provide customer and brand consulting on creative and strategic integrations
- Plan and oversee campaign implementation, ensuring quality
- Acquire customers among brands, production companies for cinema, TV and streaming, film distributors and streaming services
Interim Marketing Campaign Manager
C&A Mode GmbH & Co. KG
- Managed the 2023 European summer advertising campaign across TV, online, social media, e-commerce, PR, print, DOOH, in-store and radio under the theme "You do you, we do the fashion"
- Managed marketing campaigns across TV, audiovisual social media, audiovisual digital, e-commerce, print, in-store and radio
- Oversaw production of digital and non-digital campaigns, ensuring quality and timely delivery
- Managed projects and stakeholders, and directed shoots in collaboration with the production company
- Developed creative concepts for the seasonal DACH campaign
- Provided marketing mix strategy and consulting
- Consulted on campaign content strategy in collaboration with marketing, media, digital, e-commerce, PR, content management, creative directors, production and global teams
- Analyzed and evaluated campaign results from a marketing perspective
- Managed and advised external agencies and internal creative teams during marketing campaign implementation
- Improved work processes with relevant stakeholders
Senior Creative Production / Project / Localisation Manager
Montblanc / Albert Bauer Companies
- Adapted and localized international campaigns for online, social media, PR, DOOH and OOH
- 2022 campaigns: "What moves you, makes you" with Cillian Murphy; "Innovation & Style" with Zinédine Zidane; "Happy Holidays" for the Western hemisphere
- 2023 campaigns: "Chinese New Year"; "Montblanc Library Spirit" in London, New York and Shanghai, featuring Adrien Brody and Chloë Sevigny
- 2024 campaigns: "100 Years Meisterstück" short films directed by Wes Anderson, featuring Wes Anderson, Rupert Friend and Jason Schwartzman
- 2025 campaigns: "Let's Write" short films directed by Wes Anderson, featuring Wes Anderson, Rupert Friend, Waris Ahluwalia and Michael Cera
- Led and managed the adaptation and localization of audiovisual advertising campaigns and brand films for online, social media and (D)OOH worldwide
- Coordinated and managed digital projects, with responsibility for internal and external resources, timelines and budgets
Senior Project / Production Manager
ProSiebenSat.1 Media SE
- Advised the sales team on branded content, promotional stories, creative infomercials, commercials and special advertising formats from conceptual, strategic and production perspectives
- Advised customers on concept development, budgeting and implementation across internal and external after-sales processes
- Coordinated and delivered audiovisual assets for internal and external customers
- Managed 360° campaigns, including traditional advertising, branded content, digital assets and print
- Developed creative concepts using storyboards, mock-ups, layouts and text with Adobe tools
- Briefed and managed creative teams and negotiated with production service providers
- Managed budget calculations and negotiations, and took responsibility for internal and external service providers and customers
- Oversaw project management for shoots and the full production process, as well as stakeholder management
- Analyzed and evaluated campaign performance for external customers
- Managed multiple projects at the same time
- Improved work processes with stakeholders
- Delivered brand integrations for clients including L'Oréal, Gillette, Microsoft, Vodafone, Ford, Opel, Suzuki and Reebok with broadcaster marketing for "Germany's Next Topmodel" and "The Voice Of Germany"
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Fashion, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Production, and Sales.
Summary
With over 15 years of multi-layered experience in project management for cross-media productions, on the agency, broadcaster and corporate sides, I bring expertise in consulting, planning and producing 360° communication campaigns.
For successful and rewarding implementation, I place great importance on efficient communication between teams and developing relevant content that appeals to the target group and supports business goals.
Thanks to my own film projects and multicultural background, I have a particularly good feel for creative content, bringing sales into entertainment, and different target groups and creative solutions in a diverse context.
Skills
- Creativity And Support With Idea Development
- Strong Sense For Editing + Marketing
- Management Skills + Leadership Talent
- Customer Consulting, Campaign Concept Development
- Analytical Thinking
- Budget Awareness
- Solution-Oriented
- Tech Affinity, Ai Tools
- Love Of Teams And Crews
Languages
Education
Ludwig-Maximilians-Universität, München
Master of Arts, American Cultural Studies · American Cultural Studies · Munich, Germany
Certifications & licenses
Filmmaking (Script, Production, Directing, Camera, Audio, Light Editing)
New York Film Academy, Los Angeles
Journalistic Writing
Volkshochschule München
Marketing Management Workshop
IHK München
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Cristina is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Cristina speaks the following languages: German (Advanced), English (Advanced), Italian (Advanced).
Cristina has at least 13 years of experience. During this time, Cristina has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 3 years and 3 months. Note that Cristina may not have shared all experience and actually has more experience.
Based on recent experience, Cristina would be well-suited for roles such as: Senior Consultant & Producer Product Placement, Interim Marketing Campaign Manager, Senior Creative Production / Project / Localisation Manager.
Cristina's most recent position is Senior Consultant & Producer Product Placement at Particibrand GmbH.
In recent years, Cristina has worked for Particibrand GmbH, C&A Mode GmbH & Co. KG, and Montblanc / Albert Bauer Companies.
Cristina is most experienced in industries like Advertising, Media and Entertainment, and Fashion. Cristina also has some experience in Retail.
Cristina is most experienced in business areas like Marketing, Project Management, and Production. Cristina also has some experience in Sales.
Cristina has recently worked in industries like Fashion, Advertising, and Media and Entertainment.
Cristina has recently worked in business areas like Marketing, Project Management, and Sales.
Cristina holds a Master in American Cultural Studies from Ludwig-Maximilians-Universität, München.
Cristina has 3 certificates. These include: Filmmaking (Script, Production, Directing, Camera, Audio, Light Editing), Journalistic Writing, and Marketing Management Workshop.
The availability of Cristina needs to be confirmed.
Daily rate distribution
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Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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