Flaminia Z.-Fractional CMO & Brand Builder

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Experience
Freelance Brand Building & Marketing
Flaminia Zannotti
- End-to-end brand strategy and execution for D2C brands
- Positioning, brand identity design, launch, performance marketing.
Chief Marketing Officer
Nordic Oil
- Responsible for marketing strategy and execution
- Main responsibility: increase market share, brand awareness and revenue growth
- Managed team of 9 people
- Increased revenue by 11.5% as CMO
- Led Marketing at the time of company acquisition (2025)
Head of Marketing
Nordic Oil
- Built and led the marketing team
- Introduced efficient processes, OKRs and SOPs
- Turned a 10% revenue decline into +14% growth year over year
Co-Founder & Director
Nordic Cosmetics, a Nordic Oil brand
- Appointed Co-Founder after rebuilding the brand
- Responsible for brand strategy, brand management, e-commerce management and marketing
- Drove e-commerce growth and took annual revenue into the six-figure range
- Nordic Cosmetics was a partnership with Huber Burda Media and the founders of Nordic Oil
Senior Brand Designer
Nordic Oil
- Responsible for the redesign of the Nordic Cosmetics brand, the development of the SUNDT brand and the redesign of the Natupet brand, all sister brands of Nordic Oil.
Communication & Business Designer
gravity
- Supported start-ups in building their brands, from concept to launch.
- Advised clients in the automotive and consumer goods industries through design research on brand strategy, positioning and innovation.
Industry experience
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Experienced in Cosmetics, Retail, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Sales, and Research and Development.
Summary
I build and grow D2C brands from strategy to execution, combining brand positioning, identity design, e-commerce and performance marketing. I work across the full journey, from shaping a clear brand concept and launch plan to managing marketing activities that support awareness, market share and revenue growth.
As CMO at Nordic Oil, I increased revenue by 11.5%, and as Head of Marketing I helped turn a 10% decline into 14% year-over-year growth. I also rebuilt Nordic Cosmetics, led its brand and e-commerce strategy, and grew annual revenue into the six-figure range. My background includes supporting start-ups and advising automotive (Audi, BMW) and consumer goods (Lego) companies on brand strategy, positioning and innovation.
Skills
- Brand Building
- Strategy
- E-Commerce Management
- Digital Marketing
- Performance Marketing
- Innovation Management
- Qualitative Market Research & Consumer Insights
- Visual Design
- Storytelling
- Cross-Functional Leadership
- Entrepreneurial Thinking & Hands-On Mindset
Languages
Education
HDK – Högskolan för design och konsthantverk & Handels Business School
Master of Science, Focus areas: brand management, brand strategy, brand design, marketing, innovation, user-centered design, · Business Design · Sweden
La Sapienza + L'École de Design
Bachelor of Arts, Focus areas: brand design, communication design, graphic design · Design · France
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
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Flaminia is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Flaminia speaks the following languages: Italian (Native), English (Advanced), German (Intermediate), Spanish (Intermediate).
Flaminia has at least 11 years of experience. During this time, Flaminia has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 2 years and 10 months. Note that Flaminia may not have shared all experience and actually has more experience.
Based on recent experience, Flaminia would be well-suited for roles such as: Freelance Brand Building & Marketing, Chief Marketing Officer, Head of Marketing.
Flaminia's most recent position is Freelance Brand Building & Marketing at Flaminia Zannotti.
In recent years, Flaminia has worked for Flaminia Zannotti, Nordic Oil, Nordic Cosmetics, and a Nordic Oil brand.
Flaminia is most experienced in industries like Cosmetics, Retail, and Automotive. Flaminia also has some experience in Professional Services.
Flaminia is most experienced in business areas like Marketing, Strategy, and Sales. Flaminia also has some experience in Research and Development.
Flaminia has recently worked in industries like Retail, Cosmetics, and Professional Services.
Flaminia has recently worked in business areas like Marketing, Strategy, and Sales.
Flaminia holds a Master in Business Design from HDK – Högskolan för design och konsthantverk & Handels Business School and a Bachelor in Design from La Sapienza + L'École de Design.
Flaminia is immediately available part-time for suitable projects.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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