Wolfgang Schäfer - Sales and Marketing Director, SaaS

Recommended expert

Idstein, Germany

Check rate

Experience

Oct 2023 - Sep 2024

1 year

Berlin, Germany

Head of Sales and Marketing

Formation

Software product and solution provider
Direct and indirect sales, SaaS
Global expansion, opening new markets
Sales, marketing, business development, services

Apr 2022 - Jul 2023

1 year 4 months

Frankfurt am Main, Germany

Consultant and Managing Director

tdock

Global expansion, opening new markets
Sales, marketing, business development, services

Oct 2019 - Present

6 years 11 months

Frankfurt am Main, Germany

Entrepreneur

Self-Employed

Sales, marketing, business development, services
Cloud, SaaS, PaaS, IaaS, AI, PV
Consulting and interim management

Jan 2008 - Sep 2019

11 years 9 months

Eschborn, Germany

Regional Sales Director, Central Germany

BT (British Telecom)

Exceeded €100M in revenue and €130M in order intake
Led 11 to 26 direct reports
Expanded and led the Cloud/IaaS/PaaS/SaaS business unit for data and voice services until 2015
Double-digit revenue growth and triple-digit order intake growth
Led SME sales in the South from 2015
Led partner sales business unit from 2008 to 2013

Jun 2005 - Dec 2007

2 years 7 months

Frankfurt, Germany

Sales Director for System Integrators and Service Providers

Avaya

Built, grew, and led this new organization
Established the managed and hosted business model
Closed key PaaS, SaaS, collaboration, and contact center contracts
Advised on integrating the Tenovis acquisition into Avaya

Jan 1999 - May 2005

6 years 5 months

Frankfurt, Germany

Sales Director for the Deutsche Telekom Global Account

Nortel Networks

Closing key framework agreements in the business customer, indirect, and optical infrastructure segments
Introduction of various go-to-market models (Direct, Indirect, and Managed)
Increased the business customer segment by over 100%

Jan 1998 - Dec 1998

1 year

Columbia, United States

Product Marketing Manager

AT&T Germany

Product marketing for server and middleware solutions

Apr 1990 - Dec 1998

8 years 9 months

Germany

Marketing Manager Server and Middleware

AT&T Germany

Responsible for marketing strategies in the server and middleware area

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Information Technology, Energy, and Professional Services.

Telecommunication

Information Technology

Energy

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Marketing, and Strategy.

Sales

Marketing

Strategy

Languages

German

Native

English

Advanced

Education

May 1982 - Dec 1989

Karlsruhe Institute of Technology KIT (formerly University of Karlsruhe (TH))

Diploma in Industrial Engineering (TH) · Industrial Engineering · Karlsruhe, Germany

Statistics

Experience

Total positions 8

Experience in Telecommunication 29.5 y

Avg length 4 y 11 m

Longest experience 11 y 8 m

Global Experience

Countries worked in 2 (Germany, United States)

Primary country Germany

Expertise

Recent roles Head of Sales and Marketing, Consultant and Managing Director, Entrepreneur

Main industries Telecommunication, Information Technology, Energy

Main business areas Sales, Marketing, Strategy

Qualifications

Highest degree Master

Profile

Created

January 2026

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Frequently asked questions

Have questions? Find more information here.

Wolfgang is based in Idstein, Germany.

Wolfgang speaks the following languages: German (Native), English (Advanced).

Wolfgang has at least 36 years of experience. During this time, Wolfgang has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 5 years and 7 months. Note that Wolfgang may not have shared all experience and actually has more experience.

Based on recent experience, Wolfgang would be well-suited for roles such as: Head of Sales and Marketing, Consultant and Managing Director, Entrepreneur.

Wolfgang's most recent position is Head of Sales and Marketing at Formation.

In recent years, Wolfgang has worked for Formation, tdock, and Self-Employed.

Wolfgang is most experienced in industries like Telecommunication, Information Technology, and Energy. Wolfgang also has some experience in Professional Services.

Wolfgang is most experienced in business areas like Sales, Marketing, and Strategy.

Wolfgang has recently worked in industries like Information Technology, Energy, and Professional Services.

Wolfgang has recently worked in business areas like Marketing, Sales, and Strategy.

Wolfgang holds a Master in Industrial Engineering from Karlsruhe Institute of Technology KIT (formerly University of Karlsruhe (TH)).

Wolfgang is immediately available full-time for suitable projects.

Daily Rate Distribution

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<€880 €960-1040 €1040-1120 €1120-1200 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

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Daily rate avg. 1029 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

600

300

Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.