eBay Experts in Germany

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

• Define D2C business models and go-to-market strategies for consumer businesses. Develop business cases and prioritised roadmaps that help management evaluate commercial opportunities, decide where to invest and organise implementation.
• Lead commerce replatforming from business requirements and technology selection through implementation management. Coordinate internal teams and delivery partners, structure programme dependencies and clarify responsibility for key decisions.
• Design customer experience and lifecycle marketing strategies. Translate customer needs and commercial priorities into service and conversion initiatives, platform requirements and data models, and guide technology selection and migration planning.
• Structure commerce operating models with clear responsibilities across marketing, customer experience and technology. Prepare teams to take ownership of platforms and processes, with agreed priorities and clear handovers into internal operations.
• Advise businesses on AI applications in marketing, customer service and commerce operations. Draw on experience in AI-supported automation, process design and governance, alongside contributions to local systems development.

Retouching: complex and creative retouching; e-commerce; jewelry; product; real estate; high-end retouching.

Photography: real estate, product, and e-commerce; corporate.

Graphic design: e-commerce creatives (Amazon, eBay, Shopify, Etsy); online advertisements; infographics.

Videography & video editing: filming and producing short and long-form content for social media.

Generative AI & LLM: staying up to date with generative AI, creative AI tools, and large language models.

• Amazon growth consulting: Strategic support for brands building scalable ad infrastructures.
• Systematizing growth: Implementing data logic to make operational decisions measurable and repeatable.
• Expansion support: Strategic consulting for the systematic development of new marketplaces and products (USA & EU).
• Target group: Ambitious brands from 1 million € in annual revenue or with a clear focus on this milestone.

PHP and React redesign of a web-based ERP system.

• Development of the header and parts of the navigation
• Development of various modules in React, e.g. calendar, chat, and various tables

• Marketplace audit for SEO and SEA including deriving optimization measures
• Development of a growth and optimization strategy for 2025
• Operationalization of 2025 goals into concrete actions
• Project setup in Asana and project control in weekly meetings
• 2025 budgeting for EU and US including sales and budget planning
• Setup of a weekly reporting including a plan vs. actual dashboard
• Selection of an SEA agency including requirement briefing and onboarding
• Creation of a full-cost calculation as a decision basis for FBA versus FBM

• Main developer in an online retail company
• Built an online shop using the Next.JS React framework
• Integrated the site with dozens of third-party apps using REST and GraphQL APIs
• Built a backend for order management, warehouse management (with iPhone app), and supply management
• Automated invoicing and finances with QuickBooks

• Technical relaunch of the existing affiliate site based on Pimcore and Symfony
• Use of TailwindCSS for performant and flexible frontend design
• Implemented a CI/CD pipeline with GitHub Actions
• Used Redis for caching and performance optimization
• Responsible for DevOps tasks including system configuration and deployment
• Integrated the eBay API for automated data processing
• Managed tickets via YouTrack and team communication through Slack
• Test coverage with Codeception (unit & acceptance tests)
• Continuous development, maintenance, and performance improvement
• Designing new features and optimizing existing processes

• Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
• Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
• Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
• Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
• Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
• Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
• Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
• Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
• Consulting REWE Digital GmbH in CRM campaign management
• Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
• Preparing a potential analysis and developing an online marketing strategy for an electronics provider
• Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
• Optimizing the B2B online presence of a sports betting provider
• Consulting on agency selection

• Works internationally on a project basis for various agencies and clients in roles ranging from service design, branding, product vision and concept to product development
• Defines the creative scope of projects
• Interviews users about their needs and behaviors to support a holistic design process
• Designs and implements innovative ideas and prototypes for all digital platforms
• Presents creative concepts at executive levels
• Collaborates with development teams to bring concepts to life
• Agencies: AmplifiedbyDesign, collectingcolours, Designit, Designworks, frogdesign, IDEO, zigzag
• Clients: Amgen, Arvato, Brooklyn Bridge Park, Brooklyn Historical Society, Columbia University Journalism School, Consorsbank, Daimler, DER Touristik, Deutsche Bahn, Deutsche Telekom, eBay, Helios Health, IKEA, Interhyp, Loewe Technology, MINI, Nokia, RWE, Škoda, Swisscom, Unify, VW Group, WMF

• Project leadership for the relaunch of the B2B online shop based on SAP Commerce (formerly Shopware 5)
• Coordination of internal and external resources
• Stakeholder management and requirements management
• Support in the functional concept design of features
• Creation of project reports and running SteerCo meetings
• Leading and moderating regular meetings and alignments
• Consulting on the company's e-commerce strategy
• Sparring partner for the Head of E-Commerce

• Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
• Budget and revenue responsibility for the advertising area
• Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
• Integration and implementation of ad technologies for the best possible management of all relevant ad measures
• Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
• Expertise in Search Engine Advertising

• Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.

• SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.

• Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.

• Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.