eBay Expert in Berlin

• Define D2C business models and go-to-market strategies for consumer businesses. Develop business cases and prioritised roadmaps that help management evaluate commercial opportunities, decide where to invest and organise implementation.
• Lead commerce replatforming from business requirements and technology selection through implementation management. Coordinate internal teams and delivery partners, structure programme dependencies and clarify responsibility for key decisions.
• Design customer experience and lifecycle marketing strategies. Translate customer needs and commercial priorities into service and conversion initiatives, platform requirements and data models, and guide technology selection and migration planning.
• Structure commerce operating models with clear responsibilities across marketing, customer experience and technology. Prepare teams to take ownership of platforms and processes, with agreed priorities and clear handovers into internal operations.
• Advise businesses on AI applications in marketing, customer service and commerce operations. Draw on experience in AI-supported automation, process design and governance, alongside contributions to local systems development.

I consult and support companies in all their performance marketing activities. My clients include B2C and B2B businesses of all scales and vary in products and services.

As a hands-on industry expert, I combine strong analytical and problem-solving thinking, creative mindset and openness in communication to execute customized digital strategies, unique for each business.

My specialties include:

• complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest), display (GDN), video (YouTube), native (Outbrain) campaigns
• planning and implementation of digital marketing strategies, budget allocation and forecast
• performance marketing from execution to optimization
• landing pages and CR optimization - A/B testing

E-Commerce:

• Allbirds
• Joe Nimble
• Hedoine
• Malfroy
• Ryenn's Eyes
• ADADA
• FINN Design
• Lachaume
• Elephant Gin
• Zirkulu
• Nani Berlin

Tech & FinTech:

• Conrad Connect
• SumUp
• Journee
• Bees & Bears

SaaS:

• Camunda
• Resourcify
• Govie
• Pluno

Marketing:

• Latana
• Muhlert Digital
• N'fuse Solutions
• Suchmeisterei

Consumer Goods:

• Nieu Cabinet Doors
• Distinctive Wood Products

Misc:

• Lassie
• Peter Pane
• Giles Norman
• ROLZO
• Metarina

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

• Marketplace audit for SEO and SEA including deriving optimization measures
• Development of a growth and optimization strategy for 2025
• Operationalization of 2025 goals into concrete actions
• Project setup in Asana and project control in weekly meetings
• 2025 budgeting for EU and US including sales and budget planning
• Setup of a weekly reporting including a plan vs. actual dashboard
• Selection of an SEA agency including requirement briefing and onboarding
• Creation of a full-cost calculation as a decision basis for FBA versus FBM

• Technical relaunch of the existing affiliate site based on Pimcore and Symfony
• Use of TailwindCSS for performant and flexible frontend design
• Implemented a CI/CD pipeline with GitHub Actions
• Used Redis for caching and performance optimization
• Responsible for DevOps tasks including system configuration and deployment
• Integrated the eBay API for automated data processing
• Managed tickets via YouTrack and team communication through Slack
• Test coverage with Codeception (unit & acceptance tests)
• Continuous development, maintenance, and performance improvement
• Designing new features and optimizing existing processes

• Established a cost-effective application development platform and critical infrastructure for a groundbreaking medical startup, revolutionising rehabilitation therapy with Virtual Reality
• Guided strategic technical business decisions
• Led software development based on Java microservices
• Managed Platform-as-a-Service provider selection process
• Engineered software lifecycle automation using GitHub Actions

• Forecasting, controlling and business planning of entire business.
• Support strategic development of business and pricing model.
• Support daily accounting and contract workstreams.

• Glide certified expert and ambassador. Development of MVPs and prototypes.
• Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.