Shopify Experts in Berlin

AI implementation for retail, DACH

• Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
• Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
• Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing

• Savills is one of the world's leading property advisors with 700+ offices worldwide. In Berlin, I built core digital solutions for the valuation business, replacing legacy Access-based workflows with an enterprise-grade web app built on Vue.js.
• Frontend Architecture & Scalability: Designed scalable Vue + TypeScript frontend architecture for internal enterprise applications, integrating a Symfony backend and interactive maps.
• Legacy Modernization: Led the modernization of legacy jQuery-based systems into maintainable Vue-driven applications, improving performance, maintainability, and efficiency across business workflows.
• PDF Report Workflow Automation: Engineered Twig-based automated PDF generation pipelines that reduced manual report preparation time by ~80%, saving approximately 12h per analyst/month.
• Design System & Frontend: Built a scalable SASS-based design system using mixins, maps, functions, and reusable UI patterns for consistency and long-term maintainability.

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

• Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
• Developing and A/B testing ad creatives, offers, and landing pages
• Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)

• Leading the Demand & Inventory team, ensuring optimal stock levels and demand forecasting across European markets
• Developed forecasting models and optimized replenishment processes, reducing out-of-stock rates and improving stock turnover
• Prepared monthly stock and inventory reports for the Controlling department, including variance analyses and performance insights, providing the basis for financial steering
• Prepared executive-level PowerPoint presentations for board meetings, translating planning data into clear, decision-oriented insights
• Reported directly to the Board of Corporate Brands
• Collaborated cross-functionally with Marketing, Product, and Supply Chain teams to align forecasts with campaign calendars and new product launches
• Drove process improvements and reporting enhancements, increasing forecast accuracy and planning transparency across key stakeholders
• Initiated and led the drive-to-SharePoint integration test case within the English Demand & Inventory team, completed in just 7 days; adopted by the Digital department as a best practice to roll out across all Corporate Brands
• Provided support to the PwC team on a strategy & corporate communication restructuring project
• Successfully implemented a Net Sales Boost Plan across 13 countries within two months, achieving significant revenue growth while simultaneously reducing overstock levels

• Led 5 cross-functional teams (Product, Engineering, Data, Operations, and Design) across the transportation domain, covering carrier integration, shipment tracking, PUDO, reconciliation, and automation.
• Defined and executed the end-to-end product and integration strategy for 15+ global carriers across Europe and the U.S., ensuring unified APIs.
• Owned the carrier onboarding framework, reducing integration time by 40% through standardization, automation, and improved developer tooling.
• Partnered with major platform customers like Shopify and Wix to analyze EU merchant needs and enhance the shipping and fulfillment experience.
• Led the reconciliation automation initiative, reducing billing discrepancies by 30% and improving invoice validation speed for finance and operations teams.
• Collaborated with data analytics and operations teams to build carrier performance dashboards that improved on-time delivery rates and merchant satisfaction.
• Fostered a strong culture of cross-functional ownership, ensuring seamless collaboration between engineering, product, and external carrier partners.

• Managing the supply chain, delivery and customer service functions.

• Manage, control and optimise operational business processes.

• Establish and maintain supplier relationships (food, packaging, 3Pl, last-mile-carrier), including responsibility for strategic negotiations and contract management.

• Lead initiatives to improve efficiency and ensure quality standards.

• Co-responsibility for product range design, optimisation and innovation.

• Disciplinary and technical management responsibility for 1-5 people.

• Implementation of processes and key performance indicators.

• Successful integration of new suppliers.

• Reduce costs across all functions by more than 20 per cent.

Senior Customer Success professional focused on creating measurable outcomes in complex customer ecosystems where clarity, alignment, and structured value delivery need to be built from the ground up.

• Actively managed a growing revenue portfolio by stabilizing baseline GMV and driving incremental revenue through adoption, enablement and continuous account development.
• Translated customer insights into growth frameworks and measurable business value, enabling brands to increase platform utilization and transactional volume through targeted activations, referral programs, and ongoing engagement.
• Acted as a trusted advisor and strategic sparring partner for top brands, facilitating executive alignment, data-informed decisions, and value-focused initiatives through structured business reviews and account planning.
• Partnered cross-functionally with Sales, Product, and Operations to streamline best practices, improve partner experience, and enhance adoption and business outcomes.
• Moderated customer advisory boards as part of a structured Voice of Customer process, ensuring partner feedback informed product priorities, enablement content, and engagement strategy.

• Developed YourBestChance.io, an AI-powered career resilience platform that leverages advanced machine learning to provide personalized guidance and resources for users.
• Architected and implemented a Retrieval-Augmented Generation (RAG) system supporting three languages, utilizing GPT-based large language models (including OpenAI and Grok variants) integrated with specialized vector databases for efficient semantic search and similarity matching.
• Built an interactive AI chatbot powered by generative AI and RAG pipelines to deliver real-time, context-aware responses and enhance user engagement.
• Optimized data pipelines and AI infrastructure for scalability, ensuring robust performance under increasing loads and reducing latency by 50%.
• Developed comprehensive AI strategies using ML and Gen AI to create customized growth plans; analyzed company data to identify strengths, weaknesses, risks, and opportunities for AI integration.
• Defined ethical frameworks for AI deployment, assessed workforce and leadership upskilling needs, and built phased action plans (short-, mid-, and long-term) with targeted AI integration recommendations.

• Oversee delivery of three digital products: Text2Ikon (mobile app), Ludikon & Ikonometer (web apps), and a website relaunch, ensuring alignment with product goals and feature prioritization.
• Define product roadmaps, maintain sprint backlogs, and coordinate cross-functional teams (IT, Website, Graphics) to deliver features on schedule.
• Collaborate with stakeholders, including HR and founders, to translate business needs into product requirements and prioritize features.
• Implement milestone tracking and reporting to monitor product development progress and feature completion, increasing visibility and predictability.
• Develop onboarding and process documentation to accelerate team ramp-up and improve consistency in product delivery.
• Conduct risk assessments of internal workflows and cloud-based systems to ensure compliance with data security standards.
• Organize weekly global syncs, prepare MoMs, and follow up on key action items to ensure cross-team alignment on product goals.

• Introduced GDPR-compliant AI-driven claim assessment, significantly reducing manual customer support effort
• Built and scaled Hanoi delivery hub
• Migrated infrastructure to AWS
• Introduced Vibe-Engineering / Vibe Coding to reduce headcount dependency and raise productivity

• Leading efforts to stabilize and mature project management practices across the Vendor & Freelancer Management organization (North America & Africa)

• Developing scalable project management structures and baselines, focusing on people, process, and data

• Collaborating with leadership to integrate operational areas and establish global project management standards

• Leading multiple work-streams in community building projects and events

• Driving improvements in project management practices, tools, and processes across the events team

• Collaborating with senior project leads on new practices for project and client relations