Alban N.-Data Analyst and Web Analyst Specialist
Check rate
Experience
Data Analyst and Web Analyst Specialist
Business Integration Partner (BIP)
As Watson (Marionnaud, The Perfume Shop, Drogas, Ici Paris XL):
Data layer creation and documentation on Confluence pages
GA4 explorations
GTM setup (tag implementations, bug fixes, consent mode implementation)
Data visualization with Looker Studio
Unieuro:
Tracking implementation and troubleshooting with GTM
Explores with GA4
Running queries on BigQuery to create dimensions and metrics for use in Looker
Data visualization with Looker
Oniverse (Calzedonia, Tezenis, Signorvino, Intimissimi, Falconieri):
Data visualization with Looker
Leader Data Analytics and CRO
DentsuAegis Network
Philip Morris International:
Tags migration from Universal Analytics to GA4 across more than 20 markets
Looker Studio reports creation
Data manipulation on BigQuery
GA4 explores
GTM setup
Smith & Nephews:
Tags migration from Universal Analytics to GA4
Creation and implementation of the measurement plan
Looker Studio reports
Heineken:
DMP, DSP: Relay42 and Adform tracking point creation and audience building
Data manipulation on BigQuery
Ticketing on Jira
App tracking on Firebase
Web and Data Analytics Specialist
Incubeta
Generali Italia:
Tags migration from Universal Analytics to GA4 across about ten sites
Looker Studio dashboards migration from Universal Analytics to GA4
Third-party tag implementation
Consent mode enablement
Measurement plans for websites
Facebook Conversion API
Perfetti Van Melle:
Tags migration from Universal Analytics to GA4
Looker Studio dashboards migration from Universal Analytics to GA4
Third-party tags implementation
Measurement plan creation
Groupama:
Measurement plan to track all KPIs across WordPress sites
QA of developer implementations of the measurement plan
GTM setup from account and container setup to track all KPIs
Tags migration from Universal Analytics to GA4
Looker Studio dashboards migration from Universal Analytics to GA4
Server-side tracking with Facebook Conversion API
MSC:
Measurement plan to track KPIs on the MyMSC website
QA of developer implementations of the measurement plan
Tags migration from Universal Analytics to GA4
DOM scraping to calculate variable values
Implementation of Naver tags (Korean third-party tag)
Aruba SPA
- Migrated from Universal Analytics to Google Tag Manager for all Aruba SPA sites including Aruba Pec, Aruba Cloud Hosting and public site
- Created Google Tag Manager account and initial tracking setup for Fibra Aruba
- Third-party events tracking
- Measurement plan creation and implementation QA
- GA3 goals configuration
- Documentation on Confluence
Web Analyst
AGM Solutions, Reply
Eglue:
Trained the Eglue team on Google Tag Manager and Google Analytics (UA)
Google Tag Manager account creation for various client sites
Google Analytics account creation
Pageview and events tracking with dataLayer creation
Goals implementation and e-commerce tracking
Reporting with Looker Studio
Qlikview / Qlik Sense programmer at Reply (client: Eni Spa):
Supported ENI SPA users of Qlikview and Qlik Sense applications via ticketing
Maintenance activities of developed applications
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Advertising, Energy, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, and Information Technology.
Summary
Web Analytics Specialist has expertise in technical setup (GTM, GA4, Looker Studio, Looker) and business outcomes (Project Management, Client Upselling). Skilled in creating measurement plans, configuring tracking, debugging, and troubleshooting. Experienced in server-side tracking and BigQuery implementations across various projects. Knows SQL and JavaScript.
Skills
- Html5/Css3
- Javascript
- Ga4
- Mixpanel
- Google Tag Manager
- Lookml
- Semantic Layer
- Looker Studio
- Looker (Lookml)
- Google Bigquery
- Adform
Languages
Education
University of Brescia
Master's degree · economics and business administration · Brescia, Italy
Certifications & licenses
Privacy For Agencies And Partners
Google Certification
Data Analyst
Codefinity
GA4 Certification
Google Ads Measurement
Google Ads Search Certification
Looker Certification
Google Cloud Certification
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Alban is based in Milan, Italy.
Alban speaks the following languages: French (Native), English (Advanced), Spanish (Advanced), Italian (Advanced).
Alban has at least 8 years of experience. During this time, Alban has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Alban may not have shared all experience and actually has more experience.
Based on recent experience, Alban would be well-suited for roles such as: Data Analyst and Web Analyst Specialist, Leader Data Analytics and CRO, Web and Data Analytics Specialist.
Alban's most recent position is Data Analyst and Web Analyst Specialist at Business Integration Partner (BIP).
In recent years, Alban has worked for Business Integration Partner (BIP), DentsuAegis Network, Incubeta, and Aruba SPA.
Alban is most experienced in industries like Information Technology, Advertising, and Energy. Alban also has some experience in Retail.
Alban is most experienced in business areas like Business Intelligence, Marketing, and Information Technology.
Alban has recently worked in industries like Advertising, Information Technology, and Retail.
Alban has recently worked in business areas like Business Intelligence, Marketing, and Information Technology.
Alban holds a Master in economics and business administration from University of Brescia.
Alban has 6 certificates. Among them, these include: Privacy For Agencies And Partners, Data Analyst, and GA4 Certification.
The availability of Alban needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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