Alban N.-Data Analyst and Web Analyst Specialist
Check rate
Experience
Analytics & Measurement Engineer
De'Longhi, via DevPunks
- Consolidated 200+ fragmented client events into a 13-event taxonomy across 8 feature groups, delivered as a measurement plan, developer implementation guide and Confluence documentation, then ran QA on the implementation.
- Built the LookML semantic layer and BigQuery transformations behind 10 web and app dashboards using the GA4 and Firebase exports.
- Replaced event-count funnel estimates with user-level sequential funnels that exclude out-of-order steps, correcting completion rates the business had been treating as accurate.
- Wrote the technical documentation and presented the model and dashboards to the client's BI team.
Measurement Engineer
Business Integration Partner (BIP)
- Set up Google Tag Manager from scratch on multi-market web properties, including Consent Mode configuration and troubleshooting across e-commerce workflows.
- Documented dataLayer specifications in Confluence and oversaw tracking implementation and troubleshooting in GTM.
- Developed GA4 explorations and Looker Studio dashboards for campaign and user behaviour analysis, using BigQuery SQL to extract the custom dimensions and metrics that power them.
Web Analytics Consultant
Huware
Clients: Juventus, Oniverse
- Delivered GA4 and Google Tag Manager on high-traffic consumer websites, with reporting in BigQuery and Looker Studio.
- Turned business questions into measurement specifications, then managed implementation, QA and handover documentation.
Lead Data Analytics & CRO
Dentsu Aegis Network
- Led the Universal Analytics to GA4 migration across more than 20 international market websites and developed the end-to-end measurement strategy.
- Managed tracking governance across the estate: GTM configuration, GA4 explorations, naming and versioning conventions, and QA against ongoing measurement requirements.
- Configured DMP and DSP integrations (Relay42, Adform), including tracking points and audience segments, as well as app tracking in Firebase.
- Built the Looker Studio reporting suite and performed the BigQuery data transformations behind it.
Web & Data Analytics Specialist
Incubeta
Client: Generali
- Set up server-side tracking via the Meta Conversions API and integrated third-party tags and Consent Mode across the estate.
- Led the full GA4 migration across more than 10 Generali web properties, including moving Looker Studio reporting from Universal Analytics to GA4.
- Built Google Tag Manager from scratch — account, container and full tag deployment across WordPress sites — and implemented DOM scraping to calculate dynamic variables.
- Wrote measurement plans for all associated websites and ran QA on developer implementations; integrated Naver tags for the Korean market.
Measurement Engineer
My Digital Technique
e-commerce and D2C clients
- Designed and ran a single-container, multi-CNAME server-side GTM architecture on Stape serving three storefronts for a health e-commerce brand, with hostname-based tag conditions — one container to govern instead of three, and conversions recovered from ITP and ad-blocker loss.
- Rebuilt paid-media measurement for a furniture e-commerce end to end: server-side GTM, conversion deduplication across Google and Meta so both platforms stopped claiming the same order, and a Looker Studio reporting layer the client now runs unassisted.
- Forensic tracking audits: traced a GA4 property contaminated by a hardcoded gtag.js on a third-party domain, resolved through a Measurement ID rotation bundled into a planned domain migration with no reporting gap; diagnosed an organic-traffic misattribution caused by a consent-platform reconfiguration.
- Measurement plans, data layer specifications and consent-aware container builds delivered in Italian, French, Spanish and English.
Web Analytics Consultant
Aruba S.p.A.
- Introduced Google Tag Manager across the Aruba and Forpsi (CZ/PL) properties, replacing hardcoded Universal Analytics tracking with a governed container: pageviews, events and e-commerce.
- Developed measurement plans, third-party event tracking, goals and Confluence documentation.
Web Analyst & BI Developer
AGM Solutions / Reply
Client: Eni S.p.A.
- Configured GTM and Google Analytics accounts: pageviews, event tracking, dataLayer integration, goals and e-commerce tracking; delivered reporting in Looker Studio.
- Built and maintained QlikView and Qlik Sense applications for Eni S.p.A. stakeholders, and mentored the Eglue team on GTM and Google Analytics.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Information Technology, Energy, Banking and Finance, Insurance, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Marketing, Business Intelligence, and Quality Assurance.
Summary
Measurement engineer with 7 years of experience managing the full measurement stack end to end — GTM, server-side GTM, GA4, BigQuery, attribution and reporting — for e-commerce, retail and enterprise clients across four European markets. I design the data layer, build and manage containers, move data collection server-side when the browser is no longer reliable, and reconcile conversions across Google and Meta so attribution stands up to scrutiny. Certified in server-side tagging (Stape), GA4, Looker and SQL.
Skills
Measurement & Tagging
- Google Analytics 4 (Ga4)
- Google Tag Manager
- Data Layer Design And Validation
- Event Taxonomy
- Measurement Planning
- Tracking Governance
- Developer Qa
- Ga4 Measurement Protocol
Server-Side Tagging
- Server-Side Gtm On Stape And Own Cloud
- First-Party Collection
- Multi-Site Single-Container Architecture With Multi-Cname And Hostname-Based Routing
- Meta Conversions Api (Capi)
- Google Ads Enhanced Conversions
Attribution & Analysis
- Channel Attribution
- Conversion Deduplication Across Google And Meta
- Funnel And Cohort Analysis
- Misattribution Diagnosis
- Relay42 And Adform (Dmp / Dsp)
Privacy & Consent
- Google Consent Mode V2
- Cmp Configuration And Troubleshooting
- Gdpr-Aligned Measurement
- Pii Handling
- Data Masking
- Row- And Column-Level Security
Data & Reporting
- Bigquery (Advanced Sql, Ga4 Export, Partitioning, Clustering, Derived Tables)
- Looker / Lookml
- Looker Studio
- Firebase
Other
- Sql
- Python
- Javascript
- Confluence
- Jira
- Git
Languages
Education
University of Brescia
Master's Degree · Economics & Business Administration · Brescia, Italy
Certifications & licenses
Certificate of Competency in SQL
LearnSQL.com
Server-side Tagging with Stape
Stape.io
Data Analyst
Codefinity
Google Ads Measurement
Google Ads Search Certification
Google Analytics 4 Certification
Looker
Privacy for Agencies & Partners
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Alban is based in Milan, Italy.
Alban speaks the following languages: French (Native), English (Advanced), Spanish (Advanced), Italian (Advanced).
Alban has at least 9 years of experience. During this time, Alban has worked in at least 6 different roles and for 8 different companies. The average length of individual experience is 1 year and 1 month. Note that Alban may not have shared all experience and actually has more experience.
Based on recent experience, Alban would be well-suited for roles such as: Analytics & Measurement Engineer, Measurement Engineer, Web Analytics Consultant.
Alban's most recent position is Analytics & Measurement Engineer at De'Longhi, via DevPunks.
In recent years, Alban has worked for De'Longhi, via DevPunks, Business Integration Partner (BIP), Huware, Dentsu Aegis Network, and Incubeta.
Alban is most experienced in industries like Retail, Information Technology, and Energy. Alban also has some experience in Banking and Finance, Insurance, and Advertising.
Alban is most experienced in business areas like Information Technology, Marketing, and Business Intelligence. Alban also has some experience in Quality Assurance.
Alban has recently worked in industries like Retail, Banking and Finance, and Insurance.
Alban has recently worked in business areas like Information Technology, Business Intelligence, and Marketing.
Alban attended University of Brescia for Economics & Business Administration.
Alban has 8 certificates. Among them, these include: Certificate of Competency in SQL, Server-side Tagging with Stape, and Data Analyst.
Alban is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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