Paolo R.-Freelance Consultant
Check rate
Experience
Freelance Consultant
PaoloRiva.com
- Currently working on marketing projects for a consultancy firm in Milan with a strong focus on Travel & Hospitality and Retail as a temporary contractor (ending Dec 25, potential renewal)
- Selected as a speaker at one of Italy's most important events for marketing decision-makers, Global Summit ECommerce
- Conducting training sessions for small teams to improve their technical skills in marketing tools and strategic approaches
- Driving new business development for both my own practice and partner companies, with an active presence at major B2B events such as TTG Travel Experience
- Expertise in business & digital strategy, marketing operations optimization, lead generation & customer acquisition, digital transformation & process improvement, project management & execution, and consulting across travel, retail & consumer goods, media & entertainment, and industrial manufacturing
Fractional COO / CTO
Corsi.it
- Led a company with 60 employees and revenue of approximately 7 million euros in the training industry, with the goal of multiplying revenue by 2.5× within three years
- Reorganized business processes in sales, marketing, and customer service
- Provided temporary leadership for the development team during an interim period
- Developed, deployed, and monitored sales processes, defining a new scaling process to increase sales revenue 4× based on marketing leads
- Coordinated people-related activities to improve communication processes
Digital Solutions Manager
Atlantic Technologies
- Managed 3+ projects on Salesforce Consumer Goods Cloud to improve sales visit planning, product provisioning and forecasting, and retail execution in the Food & Beverage market; identified a tech strategy to achieve potential goals using Salesforce
- Led a team of 20 people, monitoring and verifying task management, assigning resources, and optimizing operational performance
- Managed at least three medium-sized projects per month, setting annual business benchmarks and achieving a 25–30% increase in 2023
- Orchestrated worldwide sales and pre-sales campaigns for Salesforce Digital & Marketing solutions across multiple clouds (Loyalty, Marketing Cloud, Consumer Goods Cloud, Experience Cloud & Data Cloud); boosted revenue by 35% and improved client acquisition efficiency by reducing onboarding time by 15%
- Implemented innovative lead generation strategies by using expertise in TTH and Consumer Goods markets, resulting in a 30% increase in qualified leads from industry events and webinars
- Conducted a comprehensive analysis of commercial property assets, identifying underperforming areas and increasing overall property utilization rates by 12%
Digital Solutions Strategist
Atlantic Technologies
- Collaborated with over 10 stakeholders to identify future projects in digital & marketing and CRM Salesforce, integrating tools beyond the Salesforce ecosystem, such as Google Analytics and Sprout Social
- Coordinated client marketing teams to identify valuable KPIs and implement specific actions, resulting in a 5–10% increase in key email marketing metrics for both mass and automated campaigns
- Organized and delivered comprehensive innovation days at client sites, showcasing Salesforce suite functionalities; identified potential digital transformation scenarios, leading to a significant increase in project proposals and 15% growth in client engagement
- Implemented a data-driven strategy within corporate services to analyze and optimize space utilization, increasing office space efficiency by 30% and saving €100,000 in annual leasing costs
Marketing Consultant | Project Manager
Atlantic Technologies
- Completed over 50 projects as a Salesforce CRM and Marketing Cloud consultant, configuring solutions in Marketing Cloud Engagement, Account Engagement, and supporting Community (Experience Cloud), Social (Social Studio), and full CRM projects
- Directed project management efforts by coordinating tasks, leading a team of 10 members, managing budgets, and streamlining invoicing, resulting in a 20% improvement in cost efficiency
- Achieved a high client satisfaction rate, with 85% of projects moving to a second development phase
- Earned 4 certifications, including Marketing Cloud Specialist and Consultant, while managing B2B (manufacturing) and B2C (travel & hospitality, consumer goods, luxury) clients to define business objectives and strategies
Technical Project Manager
ContactLab
- Defined and launched 15 third-party integration projects, developing complete technical solutions to meet client needs
- Created detailed technical plans, estimating project activities and resources, resulting in a 25% increase in project completion rate and a 10% reduction in budget overruns
- Used tools to create flow diagrams (Flow.io) and Gantt charts (Smartsheet), organizing and visualizing project timelines and workflows to improve resource management efficiency to 98% during the planning phase for an IT team
- Used the Agile methodology to manage 10 different projects, ensuring steady, iterative progress towards successful completion
Team Leader | PHP Developer
ContactLab
- Designed 30+ applications using PHP frameworks, specifically Symfony and WordPress, to create robust and scalable web solutions
- Led a development team of 4+ developers, providing guidance, support and technical expertise to ensure high-quality deliverables
- Organized and managed development tasks, ensuring timely completion and compliance with project requirements, and improving customer satisfaction by 1 point on a scale of 5
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, Tourism, Food and Beverage, Real Estate, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Information Technology, Strategy, and Product Development.
Summary
Strategic consultant with 15+ years of experience in digital transformation, CRM, and marketing automation across the travel, retail, and media industries. I help startups and SMEs grow through tailored go-to-market strategies, workflow optimization, and tech stack integration. Currently working as a Fractional CTO and Head of Ops, combining hands-on execution with business insight.
Business experience in Travel & Hospitality (+10 years), Fashion & Luxury, Manufacturing, Media & Entertainment, Retail & Consumer Goods (+5 years), Pharma (+2 years), Education (+1 year).
Skills
Business:
- Business Development
- Digital Transformation
- Lead Generation
- Strategic Partnership
- Business-To-Business (B2b)
Strategy:
- Strategic Planning
- Business Strategy
- Digital Strategy
- Marketing Strategy
- Contract Negotiation
Sales & Marketing:
- Negotiation
- Executive Management
- Digital Marketing
- Email Marketing
- Sales Management
Languages
Education
Milano Bicocca University
Bachelor of Computer Science · Computer Science · Milan, Italy
Certifications & licenses
Google Analytics 4 Certified
Marketing Cloud Consultant
Marketing Cloud Specialist
Salesforce Certified
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Paolo is based in Milano, Italy.
Paolo speaks the following languages: Italian (Native), English (Advanced), Spanish (Elementary).
Paolo has at least 10 years of experience. During this time, Paolo has worked in at least 7 different roles and for 4 different companies. The average length of individual experience is 1 year and 5 months. Note that Paolo may not have shared all experience and actually has more experience.
Based on recent experience, Paolo would be well-suited for roles such as: Freelance Consultant, Fractional COO / CTO, Digital Solutions Manager.
Paolo's most recent position is Freelance Consultant at PaoloRiva.com.
In recent years, Paolo has worked for PaoloRiva.com, Corsi.it, and Atlantic Technologies.
Paolo is most experienced in industries like Information Technology, Retail, and Tourism. Paolo also has some experience in Food and Beverage, Real Estate, and Manufacturing.
Paolo is most experienced in business areas like Marketing, Project Management, and Sales. Paolo also has some experience in Information Technology, Strategy, and Product Development.
Paolo has recently worked in industries like Information Technology, Food and Beverage, and Real Estate.
Paolo has recently worked in business areas like Marketing, Sales, and Project Management.
Paolo holds a Bachelor in Computer Science from Milano Bicocca University.
Paolo has 4 certificates. Among them, these include: Google Analytics 4 Certified, Marketing Cloud Consultant, and Marketing Cloud Specialist.
Paolo is immediately available for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Gordan V.
Sahra H.
Thorsten G.
Oliver H.
Artur S.
Giuseppe C.
Marc P.
Thomas P.
Stefan R.
Kevin L.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Freelance Consultant
Deborah P.
Paolo B.
Pietro L.
Riccardo O.
Dario M.
Katharina N.
Graziella M.
Gianluca M.
Rüdiger H.
Claudius W.
Nearby freelancers
Professionals working in or nearby Milano, Italy
Alban N.
Marzie G.
Pietro V.
Jubilee K.
Roberto Q.
Ahmed A.
Samantha S.
Matilde B.
Svetlana U.
Nicola P.
