Google Business Profile Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Google Business Profile
Eva P.
Last position:
SEO Consultant at Coaching
SEO optimization of a coaching website based on WordPress, with a focus on keyword research, on-page optimization, and lead generation.
Responsibilities:
- Development of an SEO strategy based on keyword research
- Creation and optimization of landing pages
- Optimization of site structure, internal linking, and on-page factors
- Optimization of the Google Business Profile to improve local visibility
- Consulting and prioritization of further SEO measures
Knut N.
Last position:
Product Owner at Founding Phase
Development of a comprehensive web SEO tool from scratch. Product Owner, Vibe Developer, Tester
SEO, SEA, GEO, integrations: OpenAI, Google Search Console, PageSpeed API, Google Insight API, Google My Business, SerpAPI, payment provider API.
Claude Code, GIT, GitHub, PHP, MySQL, Alpine.js
Stefan M.
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Blair L.
Last position:
Translator, Copywriter, Voice-Over Artist at MUTABOR
- Translated technical style guides for corporate branding (Porsche, BMW, Health AG)
- Collaborated with copywriting teams on pitch development
- Recorded professional voice-overs for corporate branding videos
Oliver J.
Last position:
Lead Strategist – new business and implementation at ICF Next
- Strategic preparation of new business presentations for the European Commission in collaboration with experts across Social Media, Outreach, Public Relations, Events, Media and Web Development
- Strategic guidance of the team during the implementation of large-scale campaigns in multiple countries
Projects:
- Frankfurt Book Fair 2024: Communication campaign promoting Italy as guest of honour, implementation in Germany and Italy
- European Year of Youth 2022: 360° communication campaign to raise awareness among 15-24 year olds across 27 member states, including a digital immersive 3D voice platform
- European Union Intellectual Property: Integrated campaign to promote EUIP Office services for SMEs, planned rollout in 10 countries
- European Institute of Innovation & Technology (EIT): Communication strategy to restructure EIT communication across Europe in 2023
- European Education Area: Strategic planning of a 360° campaign to raise awareness of the European Education Area vision, planned rollout in 10 countries
- Funding Program CERV: 360° campaign to raise awareness of the Citizens, Equality, Rights and Values funding programme, planned rollout in 10 countries
- European Civil Protection (DG ECHO): 360° campaign to raise public awareness of EU disaster prevention and response activities, planned rollout in 6 countries
Adrian G.
Last position:
Founder & CMO at Delta Health Solutions GmbH
- Developed the complete concept, from conversion-optimized online marketing website to organic & paid ads strategy
- Created UGC/founder ads and coordinated service providers for Meta Ads
- Built the entire funnel and ads on Meta & Google, as well as organic programmatic display content on Instagram
- Ran LinkedIn Ads that led to an invitation to Die Höhle der Löwen (the German version of Shark Tank)
- Managed social media, campaign planning, campaign optimization, online shop design & creation, META Pixel implementation, and SEO strategy
Mandar A.
Last position:
Guest Lecturer / Adjunct Lecturer at HMKW
Jan H.
Last position:
Venture Studio Lead - Interim at Founders Factory
- Building and scaling startups across various industries
Thomas K.
Last position:
Management Consultant (Freelance) at TK Beratung
- eCommerce & online shop
- Digitalization
- Strategy development
- Process consulting
- Project management
- Trainings & presentations
Michael W.
Last position:
SEO Consultant & AI Enabler at Mister SEO
- SEO audits
- Content audits
- SEO workshops
- SEO training
- Online courses
Christian S.
Last position:
Managing Partner at Terovania UG (limited liability)
- Game Development Project Management
- Public Relations / PR
- Recruiting & Remote Team Lead
- Game Design & Concept
- Game Development
- Web Design and Online Marketing
Sandra K.
Last position:
SEO Partner at OLDSCHOOLSEO
Main Responsibilities
Technical SEO: Performance engineering and optimization of static web architectures (Next.js, Tailwind, Netlify).
Semantic SEO & Content: Conceptualization of machine-readable SEO content templates and operational, hybrid copywriting to structure content for AI search systems (RAG-readiness).
Local SEO: Data-driven management of regional visibility and optimization of Google Business Profiles for local service providers.
White-Label SEO: Hidden operational execution of end-to-end SEO campaigns for lead agencies (DACH region).
Key Achievements (KPIs)
B2C SEO (hearing care professionals): +2,370% Performance Index, +523% Visibility Index, and +100% organic traffic (estimated visits) in 36 months.
B2B IT SEO (interface development): +21,867% Visibility Index and +98% search impressions in the 3-month comparison (visibility recovery).
Technical SEO Performance (insurance): Google PageSpeed scores of 98/100 (desktop) and 97/100 (mobile) with a Largest Contentful Paint (LCP) of 1 second.
Local SEO (service provider): Increase in click-through rate (CTR) on the homepage from 1.17% to 5.72% (mobile: 9.09%).
Impact
Generative Engine Optimization (GEO): Establishment of lasting domain authority as a valid, structured data source for search engines and RAG systems.
Lead generation: Transformation of invisible websites into stable organic acquisition channels to reduce paid ads budgets.
Agency scaling: Risk-free expansion of the service portfolio for external marketing agencies through reliable white-label support.
Discover over 15,000 top freelancers
Statistics of experts using Google Business Profile
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
4.5 years
Positions per freelancer
8
Top business areas
Marketing, Product Development, Information Technology
Top industries
Information Technology, Advertising, Automotive
Certification focus areas
Marketing, Product Development, Project Management
Bachelor's degree or higher
75%
Master's degree or higher
63%
Doctorate
25%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Google Business Profile
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Business Profile experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (75%)
- Advertising (58%)
- Automotive (50%)
- Professional Services (50%)
- Education (42%)
- Healthcare (42%)
- Retail (42%)
- Manufacturing (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Google Business Profile does
Google Business Profile, often called GBP or Google My Business, is Google’s tool for managing how a business appears in Search and Maps. Companies use it to publish accurate details such as opening hours, services, photos, contact options and locations. The profile connects local customers with physical branches, service areas and storefronts.
Local visibility work
A well-managed profile supports local discovery and helps customers decide whether to visit, call or request more information. Specialists refine business categories, service descriptions, attributes and location data while keeping information consistent across the wider web. They also plan updates that reflect seasonal offers, new services or changes in operations.
- Create and verify business profiles
- Improve categories, services and descriptions
- Maintain opening hours and holiday updates
- Manage photos, posts and customer questions
- Review performance and search insights
Ecosystem and tooling
Google Search and Google Maps are the core interfaces, supported by Business Profile Manager and, for suitable workflows, the Google Business Profile APIs. Work may also involve local SEO tools, review systems, analytics platforms, spreadsheet-based location data and content workflows. Strong specialists understand how these parts affect one another without treating a profile as an isolated listing.
When companies need specialists
Freelance expertise is useful during new location launches, rebrands, mergers, multi-location rollouts and changes to ownership or business details. Companies also bring in specialists when profiles are suspended, duplicate listings appear or reviews need a clear response process. In Germany, local language quality and regional search intent can matter when teams serve German-speaking customers across several areas.
- Resolve verification or suspension issues
- Standardize profiles across locations
- Create a review and response process
- Audit duplicate or inaccurate listings
What strong professionals deliver
Effective professionals combine local SEO judgment with careful operational control. They distinguish between ranking improvements and basic profile hygiene, use evidence from search insights, and document changes for internal teams. Their deliverables may include an audit, a location data structure, content guidelines, review templates, escalation rules and a maintenance plan.
Choosing the right fit
Look for experience with the business model, location structure and customer journey involved in the project. Ask how the specialist handles verification, ownership access, policy-sensitive content and negative reviews before work begins. For remote collaboration, clear access procedures, shared documentation and reliable communication are more important than physical proximity; on-site work can help when teams coordinate many branches or local operations.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Google Business Profile.
Google Business Profile is used to manage how a business appears in Google Search and Google Maps. Companies can publish location details, services, photos, opening hours, updates and contact options while responding to customer reviews and questions.
Google Business Profile is directly connected to Google Search and Maps, so it can influence how customers find and evaluate a location during a local search. A directory may provide citations or referral traffic, but it usually offers less control over the complete Google customer experience.
A strong Google Business Profile specialist often brings local SEO, review management, copywriting, analytics and structured location-data skills. Experience with Google Maps, Business Profile Manager, website landing pages and multi-location processes is also useful.
The right level of Google Business Profile experience depends on the scope. A single listing cleanup may need focused profile and policy knowledge, while a rollout across many locations calls for experience with permissions, verification, data governance, reporting and coordinated content.
Google Business Profile work is often suitable for remote collaboration when access, ownership and approval steps are documented clearly. For companies in Germany, German-language content and familiarity with regional customer expectations can be valuable; on-site work may help when local teams manage branches directly.
Ask a Google Business Profile professional to explain their audit method, policy safeguards and approach to reviews, duplicates and verification. A quality specialist sets measurable project goals, documents changes, protects account ownership and separates sustainable improvements from unsupported ranking promises.
Google My Business, the former name commonly associated with Google Business Profile, may involve an audit of categories, services, descriptions, hours, photos, ownership and reviews. A freelancer can also provide updated profile content, location templates, response guidance and a process for ongoing maintenance.
Google Business Profile supports location management for businesses with multiple branches, provided each listing represents an eligible real-world location and follows Google’s policies. A specialist can organize location data, access roles, verification tasks, local content and review workflows without merging distinct branches incorrectly.
The average hourly rate of freelancers in Germany who have used Google Business Profile in their recent projects is 97 €, which corresponds to a daily rate of about 778 € based on an 8-hour working day.
Of the freelancers in Germany who have used Google Business Profile in their recent projects, 75% hold at least a Bachelor's degree, 63% hold at least a Master's degree, and 25% hold a doctorate.
On average, freelancers in Germany who have used Google Business Profile in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 4.5 years.
The most common languages among freelancers in Germany who have used Google Business Profile in their recent projects are German (100%), English (100%), and French (25%).
The most common industries among freelancers in Germany who have used Google Business Profile in their recent projects are Information Technology (75%), Advertising (58%), and Automotive (50%).
The most common business areas among freelancers in Germany who have used Google Business Profile in their recent projects are Marketing (92%), Product Development (83%), and Information Technology (67%).
Main locations of FRATCH Experts, who have recently used Google Business Profile
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
