Google Business Profile Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Google Business Profile
Tom G.
Last position:
Digital Growth Partner at LichtBlick SE – Ökostrom & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-functional implementation of several whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: Forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital customer acquisition
Eva P.
Last position:
SEO Consultant at Coaching
SEO optimization of a coaching website based on WordPress, focusing on keyword research, on-page optimization, and lead generation.
Areas of responsibility:
- Development of an SEO strategy based on keyword research
- Creation and optimization of landing pages
- Optimization of page structure, internal linking, and on-page factors
- Optimization of the Google Business Profile to improve local visibility
- Consulting on and prioritization of further SEO measures
Ievgenii K.
Last position:
Founder | Performance Marketing & Web Analytics Specialist at AndEvgenix Digital
Founder and independent specialist at AndEvgenix Digital, focused on performance marketing, web analytics, conversion tracking, SEO, web development and e-commerce.
Support companies with the setup, audit and optimization of their digital marketing infrastructure – from websites and e-commerce platforms to advertising, analytics and conversion tracking.
Set up, manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.
Audit existing Google Ads accounts, campaign structures, conversion tracking and analytics setups to identify technical and performance issues.
Implement and audit Google Analytics 4 (GA4), including events, conversions, custom tracking requirements and data collection.
Set up and manage Google Tag Manager (GTM), including tags, triggers, variables and custom tracking implementations.
Implement conversion and event tracking for websites, landing pages and e-commerce platforms.
Implement Enhanced E-commerce tracking for online stores and verify correct transmission of product, cart, checkout and purchase data.
Configure and troubleshoot cross-domain tracking for websites and services operating across multiple domains.
Implement and audit Google Ads conversion tracking and resolve missing, duplicate or incorrectly recorded conversions.
Set up and work with Meta Ads, Meta Pixel and conversion tracking.
Implement and troubleshoot Meta Conversion API (CAPI) integrations.
Analyze tracking and attribution issues across websites, GA4, Google Ads, Meta Ads and other marketing systems.
Diagnose incorrect or inconsistent analytics data and troubleshoot technical tracking implementations.
Create analytics and performance reports using Google Analytics 4 and Looker Studio.
Perform SEO audits, technical SEO analysis and website optimization.
Work with WordPress and WooCommerce on website development, maintenance, technical improvements and e-commerce projects.
Work with Shopify and PrestaShop on e-commerce websites, tracking, integrations and technical improvements.
Develop and optimize websites and landing pages with a focus on performance, tracking, SEO and marketing requirements.
Work with Google Merchant Center, product feeds and e-commerce integrations.
Configure and troubleshoot product data feeds for advertising and e-commerce platforms.
Implement marketing, analytics and website integrations using APIs and existing platform integrations.
Use JavaScript for tracking implementations, custom website functionality and technical integrations.
Work with PHP and MySQL for website development, troubleshooting and custom technical tasks.
Implement automation for marketing and business processes where repetitive manual workflows can be simplified.
Work with both new implementations and existing setups, including audits, troubleshooting, migrations and optimization.
Handle individual technical tasks as well as long-term projects covering websites, analytics, tracking, SEO and paid advertising.
Work directly with clients to understand the existing setup, identify the actual technical or marketing problem and determine the required solution before implementation.
Focus on solving the actual problem without unnecessary rebuilding or adding work that does not contribute to the project goal.
Google certified in Google Ads, Google Ads Measurement and Google Analytics.
Stefan M.
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: Creation and management of content in the online shop (Magento) on self-diagnostics.com. Execution of search engine marketing (SEO & SEA), including Sistrix SEO analyses, on-page optimization, performance and competitor analyses.
SEO optimization: Execution of technical SEO checks and optimization, post-relaunch SEO measures such as redirect management, link building, meta descriptions and sitemap management. Ensuring shop indexing and optimization for Google Core Web Vitals and Page Experience.
Sales promotion measures: Planning and implementation of measures to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: Configuration and management of the Google Merchant Center for various sales markets, optimization of pay-per-click campaigns (PPC) and product listings on Amazon and eBay.
Blair L.
Last position:
Translator, Copywriter, Voice-Over Artist at MUTABOR
- Translated technical style guides for corporate branding (Porsche, BMW, Health AG)
- Collaborated with copywriting teams on pitch development
- Recorded professional voice-overs for corporate branding videos
Knut N.
Last position:
Product Owner at Founding Phase
Development of a comprehensive web SEO tool from scratch. Product Owner, Vibe Developer, Tester
SEO, SEA, GEO, integrations: OpenAI, Google Search Console, PageSpeed API, Google Insight API, Google My Business, SerpAPI, payment provider API.
Claude Code, GIT, GitHub, PHP, MySQL, Alpine.js
Petar P.
Last position:
Senior SEO Specialist at Holidu GmbH
Technical SEO for a travel-tech company with 18 domains and 8 brands in Germany, France, Spain and other markets.
- Indexing strategy for 200,000 accommodation detail pages, including canonical and hreflang architecture across all domains
- Responsible for the SEO side of M&A migrations: revenue forecast before the deal, redirect mapping, quality assurance after launch
- White-label SEO for partner websites and multibrand differentiation between the brands
- Built a control system for technical SEO stability, monitoring indexing, status codes and configurations
- Scalable content modules for SEO landing pages and homepages
- Structured data strategy for visibility in generative search systems (AI Overviews, ChatGPT Search, Perplexity)
- Managed based on revenue metrics: organic revenue, contribution margin, clicks in Search Console
Tools: Search Console, GA4, Looker, Screaming Frog, Sistrix, Semrush, Jira, Confluence
Dina B.
Last position:
Virtual Assistant at Dina Büscher - Virtual Business Assistant
- Project support and coordination
- LinkedIn optimization and networking to increase reach
- Business administration and LinkedIn marketing
- Website management
- Preparing research and templates
- Taking things off your plate so you have more time for core tasks
- Working independently and thinking ahead
- A trusted sounding board
Specializing in: Auditors, management consultants, sales managers, business owners, executives
Additional areas of work:
- LinkedIn Marketing
- LinkedIn Management
- LinkedIn Lead Generation
- LinkedIn Outreach
- Social Media Management
- Social Selling
- LinkedIn Content Creation
- Search Engine Optimization (SEO)
- Generative Engine Optimization (GEO)
- On-Page SEO
- Keyword Research
- SEO Content Creation
- Content Marketing
- Landing Page Creation
- Sales Support
- Sales Research
- Virtual Assistance
- Executive Assistant
- Executive Assistance
- Project Management
- Project Coordination
- Back Office Management
- Operational Support
- Research & Analysis
- Audit Assistance
- Audit Support
- Audit Documentation
- Audit Report Formatting
- Excel Reporting
- Report Writing
- Document Management
- Copywriting
- SEO Writing
- Blog Writing
- Content Creation
- Social Media Strategy
- LinkedIn Outreach
- Google Business Profile Optimization
- SEO Analysis
- Process Optimization
- Invoice Management
- Data Preparation
- Management Consulting Assistance
- Website Copy
Oliver J.
Last position:
Lead Strategist – new business and implementation at ICF Next
- Strategic preparation of new business presentations for the European Commission in collaboration with experts across Social Media, Outreach, Public Relations, Events, Media and Web Development
- Strategic guidance of the team during the implementation of large-scale campaigns in multiple countries
Projects:
- Frankfurt Book Fair 2024: Communication campaign promoting Italy as guest of honour, implementation in Germany and Italy
- European Year of Youth 2022: 360° communication campaign to raise awareness among 15-24 year olds across 27 member states, including a digital immersive 3D voice platform
- European Union Intellectual Property: Integrated campaign to promote EUIP Office services for SMEs, planned rollout in 10 countries
- European Institute of Innovation & Technology (EIT): Communication strategy to restructure EIT communication across Europe in 2023
- European Education Area: Strategic planning of a 360° campaign to raise awareness of the European Education Area vision, planned rollout in 10 countries
- Funding Program CERV: 360° campaign to raise awareness of the Citizens, Equality, Rights and Values funding programme, planned rollout in 10 countries
- European Civil Protection (DG ECHO): 360° campaign to raise public awareness of EU disaster prevention and response activities, planned rollout in 6 countries
Adrian G.
Last position:
Founder & CMO at Delta Health Solutions GmbH
- Developed the complete concept, from conversion-optimized online marketing website to organic & paid ads strategy
- Created UGC/founder ads and coordinated service providers for Meta Ads
- Built the entire funnel and ads on Meta & Google, as well as organic programmatic display content on Instagram
- Ran LinkedIn Ads that led to an invitation to Die Höhle der Löwen (the German version of Shark Tank)
- Managed social media, campaign planning, campaign optimization, online shop design & creation, META Pixel implementation, and SEO strategy
Mandar A.
Last position:
Guest Lecturer / Adjunct Lecturer at HMKW
Jan H.
Last position:
Venture Studio Lead - Interim at Founders Factory
- Building and scaling startups across various industries
Thomas K.
Last position:
Management Consultant (Freelance) at TK Beratung
- eCommerce & online shop
- Digitalization
- Strategy development
- Process consulting
- Project management
- Trainings & presentations
Christian S.
Last position:
Managing Partner at Terovania UG (limited liability)
- Game Development Project Management
- Public Relations / PR
- Recruiting & Remote Team Lead
- Game Design & Concept
- Game Development
- Web Design and Online Marketing
Michael W.
Last position:
SEO Consultant & AI Enabler at Mister SEO
- SEO audits
- Content audits
- SEO workshops
- SEO training
- Online courses
Discover over 15,000 top freelancers
Statistics of experts using Google Business Profile
Aggregated from the professional profiles of matched freelancers.
Experience
17 years
Position duration
4.1 years
Positions per freelancer
8
Top business areas
Marketing, Product Development, Information Technology
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Marketing, Business Intelligence, Information Technology
Bachelor's degree or higher
82%
Master's degree or higher
55%
Doctorate
18%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using Google Business Profile
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Google Business Profile experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (63%)
- Professional Services (56%)
- Advertising (50%)
- Healthcare (44%)
- Automotive (38%)
- Education (38%)
- Manufacturing (38%)
- Media and Entertainment (31%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What it is
Google Business Profile, formerly known as Google My Business, is Google’s service for managing how a business appears in Search and Google Maps. Companies use it to publish accurate contact details, opening hours, services, photos and updates. A well-maintained profile helps customers discover a location and decide whether to visit or make contact.
Core capabilities
Professionals configure profiles, structure business information and improve the relevance of local listings. Their work can include categories, service areas, attributes, appointment links, products, photos and review workflows. They also protect ownership and keep profile data consistent across locations.
- Create and verify business profiles
- Improve categories, services and descriptions
- Manage locations, users and access rights
- Monitor reviews, questions and profile updates
Ecosystem and tooling
Google Search and Google Maps are the central interfaces, while Business Profile Manager supports access and location administration. Strong specialists understand local search signals, structured business data, Google Analytics, Search Console and consent-aware measurement. They may also work with listing software, review tools, websites and booking systems.
When companies need help
Freelance expertise is useful when a company opens locations, changes its brand, inherits inconsistent listings or needs a repeatable process for many branches. It is also valuable when profiles are suspended, ownership is unclear or reviews require a careful response process. In Germany, specialists can align local content with regional markets and customer language expectations.
- Resolve verification or suspension issues
- Clean up duplicate and outdated listings
- Create standards for multi-location management
- Connect profiles with websites and lead processes
What strong professionals deliver
The best professionals combine platform knowledge with careful local communication. They validate information before publishing, use clear evidence when appealing restrictions and distinguish useful optimization from misleading claims. Their deliverables may include an audited profile, a content plan, access documentation, review guidelines and a process for ongoing updates.
Choosing the right specialist
Look for experience with the profile types, locations and access structure in your project. Ask how the specialist handles verification, duplicate profiles, negative reviews, policy changes and measurement. Remote collaboration works well when access, approvals and source information are organized; on-site work can help when teams need to verify locations, signage or local operations.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Google Business Profile.
Google Business Profile lets companies control how their locations appear in Google Search and Google Maps. It supports information such as opening hours, contact details, services, photos, posts and customer reviews.
Google Business Profile manages a company’s presence in Google’s local results, while a website provides owned content and broader customer journeys. They work best together: the profile helps people find and evaluate a location, and the website can provide detailed information or conversion options.
A strong Google Business Profile specialist often understands local SEO, Google Maps, Google Search Console, Google Analytics, structured business data and review management. Knowledge of websites, booking tools, location data and access permissions is also useful.
The right level depends on the work. A single profile update may need focused platform knowledge, while multi-location governance, ownership recovery or suspension appeals require deeper experience with verification, policies and operational processes.
Yes. Google Business Profile projects are often handled remotely through shared access, documented approvals and digital verification materials. On-site collaboration may help when a specialist must validate physical locations, signage or local operating details in Germany.
Ask for examples of profile audits, location structures, verification cases and review processes rather than promises about rankings. A capable Google Business Profile specialist explains the reasoning behind changes, follows Google’s policies and leaves clear documentation for ongoing management.
A Google Business Profile professional first checks ownership, eligibility, location data and duplicate listings. They can then organize the correct profile structure, prepare supporting evidence and submit an appropriate resolution request without creating misleading replacement listings.
German is valuable when profiles serve German-speaking customers, especially for service descriptions, review responses and local wording. Google Business Profile work can still be managed remotely by an international specialist when the company supplies accurate source content and defines its language requirements.
The average hourly rate of freelancers in Germany who have used Google Business Profile in their recent projects is 92 €, which corresponds to a daily rate of about 737 € based on an 8-hour working day.
Of the freelancers in Germany who have used Google Business Profile in their recent projects, 82% hold at least a Bachelor's degree, 55% hold at least a Master's degree, and 18% hold a doctorate.
On average, freelancers in Germany who have used Google Business Profile in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 4.1 years.
The most common languages among freelancers in Germany who have used Google Business Profile in their recent projects are German (100%), English (100%), and French (25%).
The most common industries among freelancers in Germany who have used Google Business Profile in their recent projects are Information Technology (63%), Professional Services (56%), and Advertising (50%).
The most common business areas among freelancers in Germany who have used Google Business Profile in their recent projects are Marketing (94%), Product Development (69%), and Information Technology (63%).
Main locations of FRATCH Experts, who have recently used Google Business Profile
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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