Google Business Profile Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Google Business Profile
Eva Pilarek
Last position:
SEO Consultant at Coaching
SEO optimization of a coaching website based on WordPress, with a focus on keyword research, on-page optimization, and lead generation.
Responsibilities:
- Development of an SEO strategy based on keyword research
- Creation and optimization of landing pages
- Optimization of site structure, internal linking, and on-page factors
- Optimization of the Google Business Profile to improve local visibility
- Consulting and prioritization of further SEO measures
Knut Nickol
Last position:
Product Owner at Founding Phase
Development of a comprehensive web SEO tool from scratch. Product Owner, Vibe Developer, Tester
SEO, SEA, GEO, integrations: OpenAI, Google Search Console, PageSpeed API, Google Insight API, Google My Business, SerpAPI, payment provider API.
Claude Code, GIT, GitHub, PHP, MySQL, Alpine.js
Stefan Mironczyk
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Blair Lee
Last position:
Translator, Copywriter, Voice-Over Artist at MUTABOR
- Translated technical style guides for corporate branding (Porsche, BMW, Health AG)
- Collaborated with copywriting teams on pitch development
- Recorded professional voice-overs for corporate branding videos
Adrian Göldner
Last position:
Founder & CMO at Delta Health Solutions GmbH
- Developed the complete concept, from conversion-optimized online marketing website to organic & paid ads strategy
- Created UGC/founder ads and coordinated service providers for Meta Ads
- Built the entire funnel and ads on Meta & Google, as well as organic programmatic display content on Instagram
- Ran LinkedIn Ads that led to an invitation to Die Höhle der Löwen (the German version of Shark Tank)
- Managed social media, campaign planning, campaign optimization, online shop design & creation, META Pixel implementation, and SEO strategy
Oliver Jochens
Last position:
Lead Strategist – new business and implementation at ICF Next
- Strategic preparation of new business presentations for the European Commission in collaboration with experts across Social Media, Outreach, Public Relations, Events, Media and Web Development
- Strategic guidance of the team during the implementation of large-scale campaigns in multiple countries
Projects:
- Frankfurt Book Fair 2024: Communication campaign promoting Italy as guest of honour, implementation in Germany and Italy
- European Year of Youth 2022: 360° communication campaign to raise awareness among 15-24 year olds across 27 member states, including a digital immersive 3D voice platform
- European Union Intellectual Property: Integrated campaign to promote EUIP Office services for SMEs, planned rollout in 10 countries
- European Institute of Innovation & Technology (EIT): Communication strategy to restructure EIT communication across Europe in 2023
- European Education Area: Strategic planning of a 360° campaign to raise awareness of the European Education Area vision, planned rollout in 10 countries
- Funding Program CERV: 360° campaign to raise awareness of the Citizens, Equality, Rights and Values funding programme, planned rollout in 10 countries
- European Civil Protection (DG ECHO): 360° campaign to raise public awareness of EU disaster prevention and response activities, planned rollout in 6 countries
Mandar Ambekar
Last position:
Guest Lecturer / Adjunct Lecturer at HMKW
Jan Haslbeck
Last position:
Venture Studio Lead - Interim at Founders Factory
- Building and scaling startups across various industries
Thomas Krüdewagen
Last position:
Management Consultant (Freelance) at TK Beratung
- eCommerce & online shop
- Digitalization
- Strategy development
- Process consulting
- Project management
- Trainings & presentations
Michael Weckerlin
Last position:
SEO Consultant & AI Enabler at Mister SEO
- SEO audits
- Content audits
- SEO workshops
- SEO training
- Online courses
Christian Schaal
Last position:
Managing Partner at Terovania UG (limited liability)
- Game Development Project Management
- Public Relations / PR
- Recruiting & Remote Team Lead
- Game Design & Concept
- Game Development
- Web Design and Online Marketing
Discover over 15,000 top freelancers
Statistics of experts using Google Business Profile
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
4.1 years
Positions per freelancer
9
Top business areas
Marketing, Product Development, Information Technology
Top industries
Information Technology, Advertising, Automotive
Certification focus areas
Marketing, Product Development, Project Management
Bachelor's degree or higher
71%
Master's degree or higher
57%
Doctorate
29%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Google Business Profile
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Profile setup
Google Business Profile, often still called GBP or Google My Business, is the listing that shows a company in Google Search and Maps. It controls the business name, address, hours, contact data, categories, services, and attributes that shape local visibility. Strong experts know how to set it up so the listing is complete, consistent, and easy to maintain.
What it supports
- Local SEO and map visibility
- Store, office, and service-area profiles
- Posts, offers, and event updates
- Reviews, Q&A, and customer messages
- Photos, menus, products, and booking links
A good Google Business Profile specialist knows how these parts work together. They keep the profile useful for searchers and aligned with the company website, citations, and location pages.
When companies need help
Companies usually bring in freelance expertise when they open new locations, merge duplicate listings, lose access to a profile, or see wrong information live in Search. Teams also need help when they want stronger local ranking signals, cleaner review handling, or better profile structure across several branches in Germany. Short-term support is common for audits, relaunches, and ongoing maintenance.
Skills that matter
Strong professionals working with Google Business Profile usually understand local SEO, Google Maps behavior, structured business data, category selection, and reputation workflows. They also know how to write clear business descriptions, choose services correctly, and spot profile issues before they hurt visibility. Good judgment matters more than shortcuts.
Common delivery work
- Profile audits and cleanup
- Verification and access recovery
- Location and service-area setup
- Review response guidance
- Content updates for posts and offers
In Germany, this work often sits close to regional marketing, franchise management, and local customer support. A skilled specialist can work remotely for most tasks, but on-site input may help with branch details, signage, or access checks.
How to judge quality
A strong Google Business Profile expert asks about the business model, locations, service areas, and customer journey before making changes. They explain why a category, attribute, or post matters instead of changing fields blindly. They also document their work so the profile stays stable after the project ends.
Frequently asked questions
The facts hiring teams ask for most often when it comes to Google Business Profile.
A strong Google Business Profile freelancer sets up and improves the listing that appears in Google Search and Maps. That usually includes profile structure, categories, services, photos, posts, reviews, and access handling. The goal is simple: make the business easier to find and easier to trust.
Yes. Google Business Profile is the current name, while Google My Business is the older name many people still use in searches and conversations. If you are hiring for this work, make sure the specialist understands both terms and how the product changed over time.
Bring in Google Business Profile help when you launch a new location, lose control of a listing, need to fix duplicates, or want better local visibility. It is also useful when your team lacks time to manage reviews and updates consistently. For multi-location businesses in Germany, outside support often saves internal effort.
A good Google Business Profile specialist usually brings local SEO, Google Maps knowledge, content editing, and review management skills. Familiarity with website location pages, business data consistency, and basic analytics helps too. The best experts can connect the listing to the wider local marketing setup.
For a simple profile cleanup, a focused Google Business Profile expert may be enough. For complex work such as multi-location governance, access recovery, or local SEO coordination, you want someone who has handled similar cases before. Ask for examples that match your situation, not just general marketing work.
Most Google Business Profile tasks can be done remotely because the work is digital. On-site support only becomes useful when the specialist needs to confirm branch details, photo content, signage, or access information. In Germany, remote collaboration is common, especially for companies with several locations.
A strong Google Business Profile specialist is precise, practical, and methodical. They ask about verification status, ownership, duplicates, service areas, and location structure before touching the listing. They should also be able to explain what they changed and why.
Good Google Business Profile professionals often work alongside Google Maps, Google Search, Google Business Profile API use cases, and local citation management. They may also coordinate with website CMS work and review workflows. If your listing is part of a broader local SEO effort, those adjacent skills matter.
The average hourly rate of freelancers in Germany who have used Google Business Profile in their recent projects is 101 €, which corresponds to a daily rate of about 809 € based on an 8-hour working day.
Of the freelancers in Germany who have used Google Business Profile in their recent projects, 71% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 29% hold a doctorate.
On average, freelancers in Germany who have used Google Business Profile in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 4.1 years.
The most common languages among freelancers in Germany who have used Google Business Profile in their recent projects are German (100%), English (100%), and French (27%).
The most common industries among freelancers in Germany who have used Google Business Profile in their recent projects are Information Technology (73%), Advertising (64%), and Automotive (55%).
The most common business areas among freelancers in Germany who have used Google Business Profile in their recent projects are Marketing (91%), Product Development (82%), and Information Technology (64%).
Main locations of FRATCH Experts, who have recently used Google Business Profile
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
