Andreas Battel-Meta Ads & Creative Strategy
Check rate
Experience
Freelancer · Meta Paid Social & Creative Strategy
Agencies & Direct Clients (DACH)
E-COMMERCE
- Scaled Meta campaigns from €3,000 to up to €30,000 monthly budget
- Built creative testing frameworks for UGC, static, and video
- Typically raised ROAS from ~1 to 3 to 5
LEAD GENERATION
- Built funnels based on data and continuously optimized them
- Reduced average CPL from ~€30 to ~€10
- Generated up to 3,000 leads per month in peak campaigns
CREATIVE STRATEGY
- Tested 2,000+ creatives across e-commerce and lead gen
- Developed creative strategies for brands like Oatsome, Huel, and Hey Holy
- Analyzed paid UGC campaigns and turned them into new creative concepts
- Improved CTR, hook rate, and CPA through systematic analysis
Online Marketing Manager
Parship Group
- Managed and optimized paid social campaigns with a focus on Meta Ads
- Reduced cost per acquisition by up to 20%
- Increased campaign engagement by up to 20%
Platform Marketing Manager
XING SE
- Analyzed customer data in the premium membership area
- Managed automated email campaigns
- Planned and implemented a gamification project to increase user interaction
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Business Intelligence, and Project Management.
Summary
I am Andreas Battel, a freelance Media Buyer and Creative Strategist for Meta based in Osnabrück. I let creatives compete against each other instead of guessing. And when a concept wins, I scale the budget without hurting efficiency: monthly budgets from €3,000 to €30,000, ROAS from 1.07 to 5.48, cost per lead from €36.80 to €11.07.
Seven years in digital marketing, including about three years in-house at XING and Parship, and since January 2023 working as a freelancer for agencies and brands that want to take their Meta performance to the next level.
Skills
Media Buying
Campaign Structure
Bidding
Scaling
Reporting
Creative Strategy
Ugc Briefs
Testing Framework
Hook Analysis
Iteration
Account Audit
Structure
Tracking
Funnel
Action Plan
Meta Ads Manager
Ga4
Google Ads
Photoshop
Canva
Genai
Languages
Education
Universität Hamburg
M.Sc. · Business Administration · Hamburg, Germany
Universität Osnabrück
B.Sc. · Economics · Osnabrück, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Andreas is based in Osnabrück, Germany and prefers 100% remote projects.
Andreas speaks the following languages: German (Native), English (Advanced), Korean (Elementary), Polish (Elementary).
Andreas has at least 7 years of experience. During this time, Andreas has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 2 years and 3 months. Note that Andreas may not have shared all experience and actually has more experience.
Based on recent experience, Andreas would be well-suited for roles such as: Freelancer · Meta Paid Social & Creative Strategy, Online Marketing Manager, Platform Marketing Manager.
Andreas's most recent position is Freelancer · Meta Paid Social & Creative Strategy at Agencies & Direct Clients (DACH).
In recent years, Andreas has worked for Agencies & Direct Clients (DACH) and Parship Group.
Andreas is most experienced in industries like Retail and Information Technology.
Andreas is most experienced in business areas like Marketing, Strategy, and Business Intelligence. Andreas also has some experience in Project Management.
Andreas has recently worked in industries like Retail and Information Technology.
Andreas has recently worked in business areas like Marketing and Strategy.
Andreas holds a Master in Business Administration from Universität Hamburg and a Bachelor in Economics from Universität Osnabrück.
Andreas is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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