Tim T.-Paid Social Lead

Check rate
Experience
Paid Social Lead
AdStrat GmbH
- Lead for Paid Social campaigns (Meta, TikTok)
- Campaign strategy, UGC direction, audience scaling
- Tracking setup (Pixel, Events), coordination with dev teams
- Client consulting and team training
- Key contributor to annual ad spend growth of +500K€
- Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)
Digital Marketing Consultant
Parcours
- Managed Paid Media campaigns and CRM integration
- Set up reporting flows and analytics dashboards (incl. HubSpot & GA)
- Supported recruitment for digital marketing roles
- Industries: Wine & Beverage, B2B AV Tech, Retail, Services
Brand Performance & Digital Analytics
Torben, Lucie und die gelbe Gefahr GmbH
- Supported multichannel campaigns across B2B and B2C clients
- Media planning, forecasting, and performance reporting
- Advised on MarTech, tracking frameworks, and analytics setups
- Industries: Telecom (Swisscom), Retail (WMF), Pharma, Automotive, Education
Paid Social Consultant
adscale studio
- Setup and management of Paid Social campaigns (Meta, TikTok) server-side via GTM
- Concept and execution of UGC-based ad creatives
- Briefing and coordination of freelancers for content and tracking needs
- Funnel development and lead generation
- Reporting via Looker Studio
- Client communication and performance strategy
- Industries: Education, Fashion, Retail, Legal, Robotics
Associate Software Product Engineer
Cultivate GmbH
- Development of software and software-based products for Germany's leading online real estate portal
Marketing & Partnerships
HearDis! GmbH
- Led B2B marketing and partnership development in audio branding and retail tech
- Managed client projects at the intersection of brand experience, in-store design, and music technology
- Worked with fashion and lifestyle brands including GANT, Porsche Design, Hugo Boss, KaDeWe
- Focus on retail architecture, sensory branding, and branded content strategies
Account Manager
FACT-Finder
- Consulted E-Commerce clients on onsite search and data quality
- Delivered product trainings for partner agencies and prospects
- Supported pre-sales and client enablement in the DACH region
Sales Representative
Samsung Electronics
- Sold TV/Audio products in retail environments across Southern Germany & Berlin
- Consistently exceeded sales targets and supported product education at point of sale
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, Information Technology, Education, Healthcare, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Project Management, Business Intelligence, Information Technology, and Customer Service.
Summary
Performance Marketing Specialist with 6+ years of experience in full-funnel Paid Social (Meta, TikTok, LinkedIn).
Focus on UGC strategy, funnel building, tracking (incl. GTM/server-side), and performance reporting (Looker Studio).
Scaled B2B and B2C brands across E-commerce, Retail, SaaS, Education, Healthcare, Tourism, Real Estate, Telecommunications, Media, and Coaching sectors.
Skills
- Paid Social: Meta, Tiktok, Linkedin, Youtube, Snapchat
- Creative: Ugc Strategy, Ad Copywriting, Funnel Testing
- Tracking: Pixel Setup, Events, Server-Side Via Gtm
- Analytics & Reporting: Looker Studio, Ga4, Hubspot Crm
- Tools: Trello, Slack, Google Workspace
Languages
Education
Pforzheim University
B.Sc., Marketing, Strategy, Finance · Business Administration · Pforzheim, Germany
Certifications & licenses
Meta Certified Media Buying Professional
Meta
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tim is based in Berlin, Germany.
Tim speaks the following languages: German (Native), English (Advanced).
Tim has at least 18 years of experience. During this time, Tim has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years and 4 months. Note that Tim may not have shared all experience and actually has more experience.
Based on recent experience, Tim would be well-suited for roles such as: Paid Social Lead, Digital Marketing Consultant, Brand Performance & Digital Analytics.
Tim's most recent position is Paid Social Lead at AdStrat GmbH.
In recent years, Tim has worked for AdStrat GmbH, Parcours, and adscale studio.
Tim is most experienced in industries like Retail, Fashion, and Information Technology. Tim also has some experience in Education, Healthcare, and Food and Beverage.
Tim is most experienced in business areas like Sales, Marketing, and Project Management. Tim also has some experience in Business Intelligence, Information Technology, and Customer Service.
Tim has recently worked in industries like Retail, Education, and Fashion.
Tim has recently worked in business areas like Marketing, Business Intelligence, and Project Management.
Tim holds a Bachelor in Business Administration from Pforzheim University.
Tim has 1 certificate: Meta Certified Media Buying Professional.
The availability of Tim needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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