Kai Rühling - Senior PR Consultant / Spokesperson

Q: Where is Kai based?

Kai is based in Burgwedel, Germany .

Q: What languages does Kai speak?

Kai speaks the following languages: German (Advanced), English (Advanced), Swedish (Intermediate) .

Q: How many years of experience does Kai have?

Kai has at least 24 years of experience. During this time, Kai has worked in at least 9 different roles and for 11 different companies . The average length of individual experience is 2 years . Note that Kai may not have shared all experience and actually has more experience.

Q: What is Kai's latest experience?

Kai's most recent position is Senior Public Relations Consultant at Performance Communications .

Q: What companies has Kai worked for in recent years?

In recent years, Kai has worked for Performance Communications , Alter Schwede , Performance Communications UK , Ketchum Germany , and TROBOLO .

Q: Which industries is Kai most experienced in?

Kai is most experienced in industries like Automotive , Manufacturing , and Professional Services . Kai also has some experience in Information Technology and Tourism .

Q: Which business areas is Kai most experienced in?

Kai is most experienced in business areas like Marketing , Strategy , and Project Management . Kai also has some experience in Sales and Operations .

Q: Which industries has Kai worked in recently?

Kai has recently worked in industries like Automotive , Professional Services , and Manufacturing .

Q: Which business areas has Kai worked in recently?

Kai has recently worked in business areas like Marketing , Strategy , and Sales .

Recommended expert

Burgwedel, Germany

Check rate

Experience

Apr 2022 - Present

4 years 5 months

Senior Public Relations Consultant

Performance Communications

Press work for GKN Automotive

Press releases (writing, localization & distribution)
Video/image films (concept, storyboard)
Press events (organization, invitation management, press kit, on-site support)
Media relations (building media lists, topic pitching, interviews)
Consulting on PR/communications strategy for the German market - spokesperson role

Apr 2021 - Present

5 years 5 months

Founder & Owner

Alter Schwede

Alter Schwede optimizes your company’s press coverage and paves the way for fast growth and a positive brand image.

Apr 2021 - Present

5 years 5 months

Senior Public Relations Consultant

Performance Communications UK

Press work for a South Korean premium automotive manufacturer (Genesis)

PR activities around the German market entry
Writing/localization of press releases incl. distribution & follow-up
Support for press events & interviews incl. creating presentations & press briefings
Planning and running media trainings
PR concepts, PR planning, PR strategy

Apr 2021 - Feb 2024

2 years 11 months

Germany

Senior Public Relations Consultant

Ketchum Germany

Press work for a South Korean market leader in the entertainment industry (Samsung) in the area of displays (gaming, B2B, digital signage, office) as well as consumer electronics

Press releases (writing and localization incl. translation)
Concept development (communications, events, PR strategy)
Media relations (direct outreach to journalists, topic pitching, events)
Case studies/user reports (interviews, copywriting & placement in relevant media)

Apr 2021 - Dec 2023

2 years 9 months

Senior Communications Consultant

TROBOLO

Strategic and operational press work for the markets Germany, Switzerland, France and the UK

Creating a content strategy for the TROBOLO social media channels, concept and production of an image film
Interviews with local media, sales support

Jan 2009 - Apr 2021

12 years 4 months

Senior PR Consultant

Continental Reifen Deutschland GmbH

Content management and content creation for print & online (agency selection, briefing, concept, text, execution, activation, etc.)
Concept development, planning and execution of Continental passenger car tire press events for media worldwide
Implementation of relevant technology topics worldwide (DACH, EMEA & APAC) as well as close cooperation with the Research & Development department in the PR area
Worldwide PR coaching at Continental locations
Support of social media channels and implementation of new formats
Support of automotive journalists worldwide, direct contact for PR topics
Close cooperation with Marketing, Corporate Communications and Product Management to generate maximum synergy effects from PR measures
Creating newsletters for internal communication, building a worldwide media database
TV productions, image movies, driving events for international press
Press texts (German & English), press trips worldwide, product events and trade fairs worldwide (interviews, press talks, etc.)
Creating central PR plans, supporting individual regions with PR strategies (SWOT, agenda setting, etc.)
Selection, support and management of PR agencies

May 2006 - May 2008

2 years 1 month

Munich, Germany

Press Officer International

NEC Display Solutions

Sole responsibility for the Europe-wide PR strategy of NEC Display Solutions

Implementation, monitoring and coordination of the PR strategy across the entire sales area.
Close cooperation with the branches in Europe as well as the regional PR agencies (UK, France, Scandinavia, Italy, Spain, Eastern Europe – EMEA region)
Writing, editing and publishing press releases, interviews, white papers, case studies and background articles for the whole of Europe in German and English Topic planning and editing of a NEC supplement for Computer Reseller News (CRN)
Planning and execution of press events (national and international press conferences, editorial tours, journalist relations, CeBIT, press tour to Japan, etc.)
Coordination of the regional PR agencies and quality control of PR performance

Apr 2005 - May 2006

1 year 2 months

Munich, Germany

PR Consultant

onpact GmbH

Independent support of clients from the IT industry, NEC Display Solutions (monitors, displays) and IGEL Technology (thin clients)

Budget responsibility, development, planning and execution of PR strategies
Creating, writing and placing statements, interviews, press releases, specialist articles, white papers and case studies Planning and execution of press conferences and press events (CeBIT, etc.)

Mar 2005 - Jul 2005

5 months

PR Junior Account Manager

Interface PR

Expansion of responsibilities:

Technical writing, PR concept development server strategy Acer Computer, PR concept development home entertainment for Acer Computer white paper creation for well-known IT companies (e.g. Siemens mobile)
Expansion of support for Acer Computer

Mar 2005 - Jul 2005

5 months

Munich, Germany

Senior PR Consultant

v. Quadt & Company

Support of clients from the gaming, network technology and navigation sectors (JOGO Media, Cisco, Mio Technology)

Writing press releases (German & English), interviews, statements, planning and execution of PR strategies in coordination with company headquarters
Topic generation and placement in relevant trade magazines, maintaining contact with specialist journalists
Personnel responsibility for a small PR team with three employees
Budget and cost control, acquisition and winning new clients, concept development, on-site presentation to the client
Support and planning of trade fairs (IFA 2008), interviews, editorial tours

Mar 2004 - Mar 2005

1 year 1 month

Munich, Germany

Trainee

Interface PR

Editorial work: creation of press releases, specialist articles, statements, and user reports on the topics of notebooks, PCs, servers, and peripherals
Support of test devices for Acer Computer throughout the entire German-speaking region (pre-tests, configuration, benchmarks for notebooks, PCs, servers, peripherals)
Organization, execution, and follow-up of press conferences, roundtable discussions, and editorial visits with daily and trade press
Ongoing maintenance of editorial contacts with print and online media, TV, and radio, presentation design, creation of PR concepts

Jul 1999 - Aug 2001

2 years 2 months

Hanover, Germany

Online Editor

clickfish.com

Internet research on topic-related links
Creation of a weekly contribution for the own topic area (City Guide Hannover)
Self-management of content with weekly updates, user administration, email correspondence, and creation of link lists

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Manufacturing, Professional Services, Information Technology, and Tourism.

Automotive

Manufacturing

Professional Services

Information Technology

Tourism

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Project Management, Sales, and Operations.

Marketing

Strategy

Project Management

Sales

Operations

Summary

PR and content professional for over twenty years

Excellent industry knowledge in the automotive and ICT sectors
Very strong in classic press and editorial work, skilled in almost all formats from white papers to case studies to press releases to storyboards/scripts or website copy
Expertise in video production, business-to-business (B2B) marketing campaigns and PR coaching
Many years of experience on both the agency and corporate side

Skills

Journalism
Editorial Work
Concept Development
Media Literacy
Corporate Communications

Languages

German

Advanced

English

Advanced

Swedish

Intermediate

Education

Sep 2001 - Jul 2002

University College Cork

Cork, Ireland

Jan 1996 - Jan 2002

University of Hanover

M.A. · Political Science / German Literary Studies · Hanover, Germany · 1.7

Oct 1992 - Jun 1995

Business High School

A-levels · Hanover, Germany

Certifications & licenses

Master's Degree German Literary Studies, Political Sciences

Statistics

Experience

Total positions 12

Experience in Automotive 17.5 y

Avg length 3 y 4 m

Longest experience 12 y 3 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Senior Public Relations Consultant, Founder & Owner, Senior Communications Consultant

Main industries Automotive, Manufacturing, Professional Services

Main business areas Marketing, Strategy, Project Management

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

August 2026

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Frequently asked questions

Have questions? Find more information here.

Kai is based in Burgwedel, Germany.

Kai speaks the following languages: German (Advanced), English (Advanced), Swedish (Intermediate).

Kai has at least 24 years of experience. During this time, Kai has worked in at least 9 different roles and for 11 different companies. The average length of individual experience is 2 years. Note that Kai may not have shared all experience and actually has more experience.

Based on recent experience, Kai would be well-suited for roles such as: Senior Public Relations Consultant, Founder & Owner, Senior Communications Consultant.

Kai's most recent position is Senior Public Relations Consultant at Performance Communications.

In recent years, Kai has worked for Performance Communications, Alter Schwede, Performance Communications UK, Ketchum Germany, and TROBOLO.

Kai is most experienced in industries like Automotive, Manufacturing, and Professional Services. Kai also has some experience in Information Technology and Tourism.

Kai is most experienced in business areas like Marketing, Strategy, and Project Management. Kai also has some experience in Sales and Operations.

Kai has recently worked in industries like Automotive, Professional Services, and Manufacturing.

Kai has recently worked in business areas like Marketing, Strategy, and Sales.

Kai holds a Master in Political Science / German Literary Studies from University of Hanover.

Kai has 1 certificate: Master's Degree German Literary Studies, Political Sciences.

Kai will be available part-time from August 2026.

Kai's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Kai, click the Meet button on the profile to request a meeting and discuss your project needs.