Christoph Lerch-Interim Manager | Senior Digital Project & Program Lead
Check rate
Experience
Independent & Freelance
cosnova GmbH
- Responsibility for digital programs as well as website and platform topics
- Management of external agencies and implementation partners
- Further development of the digital operating model
- Optimization of workflows and work structures
- After completion of the core mandate, occasional project-based support
Interim Manager | Senior Digital Project & Program Lead Digital Marketing | E-Commerce | Digital Platforms
Independent
Independent & Freelance Focus on leading and managing complex digital programs in the upper mid-market. From structuring through to operational implementation.
Group Marketing Advisor
WI-IPP
Advising the group’s sister and subsidiary companies on marketing, digital, and brand management.
- Development and implementation of digital marketing strategies as well as prioritization of relevant channels per company
- Advising subsidiaries on digital marketing, branding, and customer communication
- Development of a cross-group brand presence and ensuring a consistent, cascading corporate identity
- Advising on the group website as well as the digitalization of employer marketing
At the same time, occasionally deployed as managing director of a portfolio company with around 60 employees.
Managing Director
kopa ventures
- Operational management of a private equity portfolio company in the sports & lifestyle sector.
- Responsibility for restructuring, strategic realignment, and financial stabilization.
- Reorganization of key processes, clarification of responsibilities, and ensuring decision-making and execution capability in a cashflow-driven environment.
Senior Leadership Roles | Digital Services
PIA UDG (United Digital Group)
- Leadership roles in an international digital service provider.
- Responsibility for business units, client areas, and organizational development.
- Focus on growth, P&L, structural clarity, and the introduction of new working and technology models.
Freelance Consulting | Digital Transformation & Organization
selbstständig
Reference Projects
Miele | 2016–2017 – International E-Commerce
Managed an international e-commerce program with SAP Hybris and OpenText; MVP rollout, governance, and coordination between markets, business units, and delivery partners.
Abbott Diabetes Care | 2014–2015 – FreeStyle Libre D2C
Project lead for building the first direct-to-consumer e-commerce model for FreeStyle Libre at Abbott on Magento; responsible for UX, content, and end-to-end customer journeys.
BRITA | 2010–2012 – D2C & E-Commerce
Built a direct-to-consumer model including e-commerce structure and end-to-end sales processes based on commercetools and TYPO3
Other projects included work for Funke Mediengruppe, Thomas Cook, Opel, and Dr. Oetker.
Account Director
MRM Worldwide / McCann
Digital Lead / Account Lead for the General Motors Europe account with a focus on Opel/Vauxhall
Senior Account Manager
Wunderman
Lufthansa Miles & More | Digital Marketing / CRM – introduction of communication measures for the then new frequent flyer status “HON Circle”.
Account Executive
Cordiant Communications Group / InterCom Customer Relations
Managed the European customer loyalty account for Škoda Auto and led the international CRM / loyalty program “LEX” with project assignments in Finland, Morocco, the Netherlands, Denmark, and Greece.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Tourism, Food and Beverage, Healthcare, Manufacturing, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Strategy, Project Management, Marketing, Information Technology, and Finance.
Summary
Senior Digital & Marketing Executive with over 25 years of experience on the agency, consulting, and corporate side.
Leading complex digital programs from strategic direction to operational delivery. Many years of responsibility for international clients, cross-functional teams, digital platforms, and e-commerce and D2C programs.
Experience in managing management, business units, technology partners, and agencies, as well as in the commercial leadership of digital delivery organizations.
Direction. Decisions. Delivery.
Skills
- Interim Digital Program Leadership
- Marketing & E-Commerce Delivery
- Agency / Vendor Selection & Steering
- Program Stabilization & Delivery Acceleration
Languages
Education
Hochschule Mainz
Diplom-Betriebswirt (FH) · Business Administration · Mainz, Germany
Specialized in international marketing and organizational development
Certifications & licenses
Cognigy.AI Foundation
Conversational Design
Scrum Master & Product Owner
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Christoph is based in Mainz, Germany and can operate in on-site, hybrid, and remote work models.
Christoph speaks the following languages: English (Advanced), German (Intermediate).
Christoph has at least 27 years of experience. During this time, Christoph has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 3 years and 11 months. Note that Christoph may not have shared all experience and actually has more experience.
Based on recent experience, Christoph would be well-suited for roles such as: Independent & Freelance, Interim Manager | Senior Digital Project & Program Lead Digital Marketing | E-Commerce | Digital Platforms, Group Marketing Advisor.
Christoph's most recent position is Independent & Freelance at cosnova GmbH.
In recent years, Christoph has worked for cosnova GmbH, Independent, WI-IPP, kopa ventures, and PIA UDG (United Digital Group).
Christoph is most experienced in industries like Automotive, Tourism, and Food and Beverage. Christoph also has some experience in Healthcare, Manufacturing, and Media and Entertainment.
Christoph is most experienced in business areas like Operations, Strategy, and Project Management. Christoph also has some experience in Marketing, Information Technology, and Finance.
Christoph has recently worked in industries like Professional Services, Information Technology, and Sport.
Christoph has recently worked in business areas like Operations, Strategy, and Finance.
Christoph attended Hochschule Mainz for Business Administration.
Christoph has 3 certificates. These include: Cognigy.AI Foundation, Conversational Design, and Scrum Master & Product Owner.
Christoph is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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