Christina Soh - Global Sales Operation Leader

Q: Where is Christina based?

Christina is based in Münster, Germany .

Q: What languages does Christina speak?

Christina speaks the following languages: English (Native), Chinese (Native), German (Intermediate) .

Q: How many years of experience does Christina have?

Christina has at least 16 years of experience. During this time, Christina has worked in at least 7 different roles and for 6 different companies . The average length of individual experience is 2 years and 10 months . Note that Christina may not have shared all experience and actually has more experience.

Q: What is Christina's latest experience?

Christina's most recent position is Global Sales Operation Leader | Sales Enablement GTM at Infios GmbH (Körber Software Supply Chain GmbH) .

Q: What companies has Christina worked for in recent years?

In recent years, Christina has worked for Infios GmbH (Körber Software Supply Chain GmbH) and Qualcomm Technologies Inc .

Q: Which industries is Christina most experienced in?

Christina is most experienced in industries like Telecommunication , Advertising , and Information Technology . Christina also has some experience in Transportation and Automotive .

Q: Which business areas is Christina most experienced in?

Christina is most experienced in business areas like Marketing , Strategy , and Operations . Christina also has some experience in Project Management , Business Intelligence , and Sales .

Q: Which industries has Christina worked in recently?

Christina has recently worked in industries like Information Technology , Transportation , and Telecommunication .

Q: Which business areas has Christina worked in recently?

Christina has recently worked in business areas like Operations , Business Intelligence , and Sales .

Recommended expert

Münster, Germany

Experience

May 2023 - Jun 2025

2 years 2 months

Global Sales Operation Leader | Sales Enablement GTM

Infios GmbH (Körber Software Supply Chain GmbH)

Responsible for managing the operational efficiency of selling within the business unit and ensuring all CRM processes, sales analytics and KPIs are driving an increased level of sales achievement.
Manage change communication with tight collaboration across departmental stakeholders.
Collaborate effectively within Körber, including the executive team, product management, support, marketing, services and sales.
Plan and monitor scope by ensuring that needs are within the SOW's scope and communicating any variances for inclusion in the Salesforce change process.
Identify opportunities and weaknesses within territories/market verticals and propose solutions to create value, increase operational efficiency and grow revenue.
Oversee the entire GTM process; identify opportunities for efficiencies, integration and overall effectiveness for supporting product sales play.
Create sales play framework, structure and processes; drive implementation and operationalization.
Conduct sales enablement training and onboarding for new sellers (30-90-120 plan).
Act as a liaison between the sales team and internal support members (product, marketing, etc.) to ensure sales cycle efficiency and consistent sales play process execution.

Jan 2021 - May 2022

1 year 5 months

Global Planning and Operations Director

Qualcomm Technologies Inc

Lead and established the marketing team’s culture task force and developed new marketing operating principles and values.
Developed marketing launch plan for Qualcomm Wireless Academy (5G B2B e-learning platform) for internal and external stakeholders.
Led centralized marketing integration across the company for new mergers and acquisitions.
Led annual marketing plan briefings and provided strategic guidance on business and marketing objectives.
Allocated and maintained a consolidated view of marketing spend (150M).
Covered China, Asia Pacific, India, EMEA, Latam and USA.

Jan 2017 - Dec 2020

4 years

Global Corporate Planning Director

Qualcomm Technologies Inc

Coordinated Qualcomm global brand launch across regional marketing teams, sales, finance and business units.
Led monthly regional marketing calls to share best practices and drive narrative for new marketing initiatives.
Allocated and maintained a consolidated view of marketing spend (80M).
Covered China, Asia Pacific and India.

Jun 2014 - Dec 2016

2 years 7 months

Global Product Partner Marketing Director

Qualcomm Technologies Inc

Managed and advanced OEM partnership marketing programs with key partners, including customer relationship development and maintenance.
Conducted research to identify differentiated device technology and features to enhance and support OEM brand launch using the latest Snapdragon technology.
Developed the framework for marketing development funds (MDFs) and strategic partnerships with OEMs.

Feb 2012 - Jun 2014

2 years 5 months

GTM Product Marketing Director

Qualcomm Technologies Inc

Established and grew the China marketing team.
Led China and Asia Pacific regions to develop marketing and channel programs, including strategic planning and tactical implementation coaching.
Designed the Qualcomm Snapdragon integrated cross-media marketing campaigns (12M).

Jan 2011 - Jun 2011

6 months

Consultant

Spark44

Built workflow processes for the newly setup agency and published global services processes.
Oversaw the transition process from Euro RSCG to Spark44 for Europe, Asia Pacific and MENA.

May 2010 - Nov 2010

7 months

Account Director

Leo Burnett GmbH

Cultivated key client relationships and maintained strong knowledge of client businesses and categories to formulate strategic advertising plans.
Provided integrated global creative solutions for Philip Morris International, including product positioning, retail POSM and activation ideas.

Jul 2008 - Mar 2010

1 year 9 months

Account Director

Innocean Worldwide Europe

Operated as main C-Level point of contact.
Opened new offices in Moscow and Prague and handled the recruitment process.
Designed European advertising campaign (45M) and managed projects for all Hyundai and Kia car launches in Europe (TV, print, POS and online).

Feb 2007 - Jun 2008

1 year 5 months

Account Director

Saatchi & Saatchi

Built brands for Emirates Airlines, overseeing Europe (DACH, Russia).
Fostered cross-cultural relationships between Dubai HQ and Europe markets.
Led projects for Pampers.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Advertising, Information Technology, Transportation, and Automotive.

Telecommunication

Advertising

Information Technology

Transportation

Automotive

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Operations, Project Management, Business Intelligence, and Sales.

Marketing

Strategy

Operations

Project Management

Business Intelligence

Sales

Summary

An Innovative Marketing Communications Leader with expertise in global Sales Operations & Marketing planning, Change Management Communication and project management. Known for sharp business sense and broad understanding of global B2B/B2C. Excellent relationship-building skills, leads teams with empathy and thrives in fast-paced/matrix organization.

Skills

Ms Office (Powerpoint, Excel, Word); Ms Teams
Empathy Leadership, Team Player, Strategic, Activator, Creative
Hubspot, Salesforce (Crm), Zoominfo – Chorus | Sales Os, Value Selling

Languages

English

Native

Chinese

Native

German

Intermediate

Education

Oct 1995 - Jun 1998

Curtin University of Technology

Bachelor of Commerce, Management and Marketing · Commerce, Management and Marketing · Perth, Australia

Statistics

Experience

Total positions 9

Experience in Telecommunication 10.5 y

Avg length 1 y 9 m

Longest experience 3 y 11 m

Expertise

Recent roles Global Sales Operation Leader | Sales Enablement GTM, Global Planning and Operations Director, Global Corporate Planning Director

Main industries Telecommunication, Advertising, Information Technology

Main business areas Marketing, Strategy, Operations

Qualifications

Highest degree Bachelor

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Christina based?

Christina is based in Münster, Germany.

What languages does Christina speak?

Christina speaks the following languages: English (Native), Chinese (Native), German (Intermediate).

How many years of experience does Christina have?

Christina has at least 16 years of experience. During this time, Christina has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 2 years and 10 months. Note that Christina may not have shared all experience and actually has more experience.

What roles would Christina be best suited for?

Based on recent experience, Christina would be well-suited for roles such as: Global Sales Operation Leader | Sales Enablement GTM, Global Planning and Operations Director, Global Corporate Planning Director.

What is Christina's latest experience?

Christina's most recent position is Global Sales Operation Leader | Sales Enablement GTM at Infios GmbH (Körber Software Supply Chain GmbH).

What companies has Christina worked for in recent years?

In recent years, Christina has worked for Infios GmbH (Körber Software Supply Chain GmbH) and Qualcomm Technologies Inc.

Which industries is Christina most experienced in?

Christina is most experienced in industries like Telecommunication, Advertising, and Information Technology. Christina also has some experience in Transportation and Automotive.

Which business areas is Christina most experienced in?

Christina is most experienced in business areas like Marketing, Strategy, and Operations. Christina also has some experience in Project Management, Business Intelligence, and Sales.

Which industries has Christina worked in recently?

Christina has recently worked in industries like Information Technology, Transportation, and Telecommunication.

Which business areas has Christina worked in recently?

Christina has recently worked in business areas like Operations, Business Intelligence, and Sales.

What is Christina's education?

Christina holds a Bachelor in Commerce, Management and Marketing from Curtin University of Technology.

What is the availability of Christina?

Christina is immediately available full-time for suitable projects.

What is the rate of Christina?

Christina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.