Kristina Hartmeyer - Audience Engagement & Marketing Manager

Q: Where is Kristina based?

Kristina is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Kristina speak?

Kristina speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Kristina have?

Kristina has at least 13 years of experience. During this time, Kristina has worked in at least 7 different roles and for 4 different companies . The average length of individual experience is 2 years and 10 months . Note that Kristina may not have shared all experience and actually has more experience.

Q: What is Kristina's latest experience?

Kristina's most recent position is Editor, Translator and AI Trainer at Freelance .

Q: What companies has Kristina worked for in recent years?

In recent years, Kristina has worked for Freelance and TechTarget (Informa TechTarget) .

Q: Which industries is Kristina most experienced in?

Kristina is most experienced in industries like Media and Entertainment , Information Technology , and Fashion . Kristina also has some experience in Cosmetics and Retail .

Q: Which business areas is Kristina most experienced in?

Kristina is most experienced in business areas like Marketing , Strategy , and Information Technology . Kristina also has some experience in Research and Development , Operations , and Business Intelligence .

Q: Which industries has Kristina worked in recently?

Kristina has recently worked in industries like Information Technology and Media and Entertainment .

Q: Which business areas has Kristina worked in recently?

Kristina has recently worked in business areas like Marketing , Strategy , and Information Technology .

Recommended expert

Berlin, Germany

Check rate

Experience

Apr 2025 - Present

1 year 5 months

Editor, Translator and AI Trainer

Freelance

Producing German website, email and social media copy
Localising technical website copy from English to German (IT, Tech, consumer products)
Evaluating AI-generated German texts for factual accuracy, tone, and cultural relevance
Auditing and correcting synthetic German datasets, reducing grammatical and stylistic errors

Jan 2023 - Mar 2025

2 years 3 months

Berlin, Germany

Senior Manager, Audience Engagement & Marketing

TechTarget (Informa TechTarget)

Led end-to-end campaign execution across email, content, and landing pages, delivering ~10 campaigns per quarter across multiple regions
Managed lifecycle marketing strategy across a 1M-user database, using segmentation and behavioural insights to increase engagement and conversion
Delivered a steady flow of marketing-qualified leads through targeted content distribution and campaign optimisation
Built structured experimentation frameworks across messaging, CTAs, incentives, and audience segments to continuously improve campaign performance
Increased survey participation by 15% by refining targeting strategies and testing incentive models across global campaigns
Developed scalable campaign frameworks enabling consistent execution across regions while adapting messaging for local audiences
Led and developed a distributed team of 4, aligning campaign execution with broader business and growth objectives
Collaborated with product, analytics, and commercial stakeholders to translate audience insights into actionable campaign strategies

Jan 2022 - Dec 2022

1 year

London, United Kingdom

Manager, Audience Development & Marketing

TechTarget (Informa TechTarget)

Owned regional campaign and content strategy for German- and English-speaking audiences, aligning execution with growth targets
Reactivated inactive users and improved engagement across multiple audience segments, contributing to 5–10% quarterly growth in active users
Designed and implemented automated lifecycle programs to scale campaign delivery across markets
Ran continuous A/B and segmentation testing to refine messaging, targeting, and conversion performance
Coordinated localisation workflows for international campaigns, ensuring relevance and consistency across regions

Apr 2021 - Jan 2022

10 months

London, United Kingdom

Team Lead, Audience Development & Marketing

TechTarget (Informa TechTarget)

Managed an international marketing team while leading campaign strategy for the German market
Introduced new content formats, including infographics, increasing content engagement and download rates by ~30%
Partnered with analytics and performance teams to optimise audience targeting and campaign distribution strategies

Jul 2019 - Mar 2021

1 year 9 months

London, United Kingdom

Marketing & Copywriting Roles – DACH Market (ComputerWeekly.de)

TechTarget (Informa TechTarget)

Developed and optimised localised marketing campaigns for a 700K+ audience, improving engagement and conversion performance
Refined messaging and content positioning through testing, significantly improving click-through performance across campaigns
Increased gated content conversions through targeted messaging and audience-specific campaign strategies
Generated 200–300 new monthly subscribers through newsletters and lifecycle initiatives
Adapted global campaigns to German market preferences using behavioural insights and content consumption patterns

Sep 2018 - Jul 2019

11 months

London, United Kingdom

On-site

Junior Product Editor

YOOX NET-A-PORTER GROUP

Wrote and translated product copy in line with brand tone and editorial guidelines
Contributed to tone-of-voice documentation and editorial consistency

Jan 2013 - Dec 2017

5 years

Düsseldorf, Germany

Content Editor

styleranking media GmbH

Produced and published fashion, beauty, and lifestyle content, including interviews and event reports
Managed social media platforms (Instagram, Facebook) to drive engagement

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Information Technology, Fashion, Cosmetics, and Retail.

Media and Entertainment

Information Technology

Fashion

Cosmetics

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Research and Development, Strategy, Operations, and Business Intelligence.

Marketing

Information Technology

Research and Development

Strategy

Operations

Business Intelligence

Summary

Senior marketing manager with 6+ years of experience driving audience growth and managing campaigns reaching 1M+ users across EMEA and North America. Proven track record of delivering data-driven campaigns that increase engagement, generate pipeline, and scale across regions. Expert in audience segmentation, lifecycle strategy, and localisation. Experienced editor and copywriter in both English and German.

Skills

Campaign & Growth Marketing
Campaign Management And Strategy
Email Marketing
Lifecycle Marketing
Audience Segmentation
Conversion Optimisation
A/B Testing
Crm
Performance And Data Analysis
Content Marketing
German Market Strategy
Content Strategy
Content Creation
Bilingual Copywriting (En/De)
Localisation
Editorial Writing
Editorial Planning
Fashion Writing
Online Editing
Seo
Analytics & Tools
Google Analytics
Marketo
Hootsuite
Sprout Social
Collaboration & Leadership
Cross-Functional Stakeholder Management
Team Leadership
Global Campaign Coordination

Languages

German

Native

English

Advanced

Education

Sep 2016 - Feb 2018

Düsseldorf University of Applied Sciences

M.A. · Culture, Aesthetics, Media · Düsseldorf, Germany · 3.7

Sep 2012 - Jun 2016

University of Düsseldorf

Bachelor of Arts · English and German Literature and Linguistics · Düsseldorf, Germany · 3.3

English and German linguistics and literature Specialised in British colonial literature

Statistics

Experience

Total positions 7

Experience in Media and Entertainment 10.5 y

Avg length 1 y 10 m

Longest experience 4 y 11 m

Global Experience

Countries worked in 2 (United Kingdom, Germany)

Primary country United Kingdom

Expertise

Recent roles Editor, Translator and AI Trainer, Senior Manager, Audience Engagement & Marketing, Manager, Audience Development & Marketing

Main industries Media and Entertainment, Information Technology, Fashion

Main business areas Marketing, Information Technology, Research and Development

Qualifications

Highest degree Master

Profile

Created

August 2026

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Frequently asked questions

Have questions? Find more information here.

Kristina is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Kristina speaks the following languages: German (Native), English (Advanced).

Kristina has at least 13 years of experience. During this time, Kristina has worked in at least 7 different roles and for 4 different companies. The average length of individual experience is 2 years and 10 months. Note that Kristina may not have shared all experience and actually has more experience.

Based on recent experience, Kristina would be well-suited for roles such as: Editor, Translator and AI Trainer, Senior Manager, Audience Engagement & Marketing, Manager, Audience Development & Marketing.

Kristina's most recent position is Editor, Translator and AI Trainer at Freelance.

In recent years, Kristina has worked for Freelance and TechTarget (Informa TechTarget).

Kristina is most experienced in industries like Media and Entertainment, Information Technology, and Fashion. Kristina also has some experience in Cosmetics and Retail.

Kristina is most experienced in business areas like Marketing, Strategy, and Information Technology. Kristina also has some experience in Research and Development, Operations, and Business Intelligence.

Kristina has recently worked in industries like Information Technology and Media and Entertainment.

Kristina has recently worked in business areas like Marketing, Strategy, and Information Technology.

Kristina holds a Master in Culture, Aesthetics, Media from Düsseldorf University of Applied Sciences and a Bachelor in English and German Literature and Linguistics from University of Düsseldorf.

Kristina is immediately available part-time for suitable projects.

Kristina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Kristina, click the Meet button on the profile to request a meeting and discuss your project needs.

Salary / Daily Rate Distribution

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<€640 €640-800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

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Daily rate avg. 937 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

600

300

Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.