Marko Lasnia
ROI-oriented Marketing: I captivate customers, boost revenues, focus teams, and seize opportunities with a clear focus.
Experience
Interim Project Lead for Website and Webshop Relaunch
Thüringer Netkom GmbH
Interim Project Lead in Product Management
Deutsche GigaNetz GmbH
- Created a comprehensive business plan for the introduction of a DSL transitional product for DGN customers with existing pre-marketing contracts to enable early revenue generation
Consulting and Project Lead for the aldi-reisen.de service
ALDI SÜD Dienstleistungs-SE & Co. oHG
In Phase 1, conducted deep-dive analyses of online activities, internal organization, partner management, and product portfolio of aldi-reisen.de, and presented them to the responsible ALDI leadership team.
In Phase 2, appointed as Project Lead to implement identified quick wins and mid-term optimizations for aldi-reisen.de together with the associated tour operator.
Interim Agile Project Lead
OMNIGA GmbH & Co. KG
- Successfully developed and implemented an agile process for the development of new digital products based on the Lean Product Management concept
CEO, Shareholder, Product Owner & Scrum Master
FyberFieber GmbH (WHYTE Label Digital GmbH)
Managing director and business development including sales
Set up operations (processes and structures) and reporting/controlling
Responsible as Product Owner for agile product development of white-label software solutions
Scrum Master for pilot projects including managing external software development
Conducted competitive analyses
Took over stakeholder and partner management
Head of Marketing & Scrum Master
PIN AG
Successfully continued online and offline marketing as sick-leave cover
Ran digital sales campaigns and set up performance marketing
Introduced Scrumban, using Jira and Confluence
Implemented HubSpot
Project Lead Digital Marketing & Scrum Master
B.i.TEAM GmbH
- Successfully executed the agile pilot project "Digitalbooster" for lead generation (Sales Accepted Leads) for the "HR MS Dynamics" solution by introducing marketing automation with digital sales funnels
Project Lead Software Implementation & Scrum Master
familie redlich AG
- Introduced a new financial accounting software in an agile way and redesigned all customer management processes based on use cases, including implementation in the company
Manager Professional Service Sales
ADOBE Systems GmbH
Ongoing sales of consulting services for the Adobe Marketing Cloud through business development
Development of use cases
Conducting customer workshops
Deriving roadmaps for digital transformation in marketing for clients like Henkel, E.ON, Daimler, Bosch, Continental and others
Head of Marketing, Products and End-Customer Sales & Scrum Master
GETEC media AG
Overall responsibility for all strategic and operational marketing, communication and end-customer sales activities, including developing the product portfolio (TV, internet, phone and electricity)
Budget and revenue responsibility for marketing / end-customer sales
Led brand development for a new sales brand, including creating the corporate design and executing all online and offline activities
Built the new end-customer brand SYNVIA
Managed online marketing, offline marketing, B2B marketing, trade shows/events and brand, end-customer sales, analysis/controlling, media planning, partnerships and process management
Agile project lead for a cross-company project as Scrum Master
Head of Marketing and Sales & Product Owner
MFB MeinFernbus GmbH
Overall responsibility for all strategic and operational marketing and sales activities aimed at achieving market leadership in Germany
Budget and revenue responsibility for marketing / sales
Leading the areas of online marketing / social media, offline marketing / promotion / guerrilla / events, strategy and branding, agency sales, analysis / controlling, media planning, partnerships, and tourism marketing
Product owner for optimizing line communications through continuous campaign analysis and refining the modular system of online and offline measures
Acquisition of over 8,000 travel agencies and chains (e.g. TUI, DERPART, DER) as stationary distribution channels
Development, planning, and implementation of partnerships with Tchibo, Galeria Kaufhof, Drive Now, Car2Go, Penny, Kaufland, DJH, and other B2B clients
Conducting market research studies on brand awareness, relevant sets, and market positioning
Planning and supporting international expansion in countries like Italy, Austria, and the Netherlands
Owner, Consultant, Interim Manager & Agile Coach
ShakingTrees
Taking on interim mandates focusing on marketing and sales
Agile coach for agile transformation projects (e.g. Trevira GmbH in Bobingen)
Delivering training and workshops on agile management and agile marketing
Delivering keynotes and motivational talks on agile transformation and agile marketing
Marketing Project Manager
Magdeburger City Com GmbH
Concept and production of the 2007 annual report
Campaign planning for new product launches
Head of Marketing and Direct Sales
ewt multimedia GmbH
Strategic development and operational implementation of all marketing and direct sales activities
Budget responsibility
Building and leading a new nationwide direct sales and partner organization
Project management for the development and launch of a new sales brand
Oversaw the development of the consumer magazine and editing for subsequent issues
Led the relaunch of the ewt holding website, including development and introduction of the new corporate design
Head of Marketing
Bosch Breitbandnetze GmbH
Developed and managed all marketing activities of the company, including product management
Budget responsibility
Reorganized the department to improve efficiency
Deputy Head of Marketing
Bosch Breitbandnetze GmbH
- Supported the marketing management in strategic and operational tasks
Marketing Coordinator
Bosch Breitbandnetze GmbH
- Developed a database for systematic and up-to-date market monitoring and analysis
Project Manager Customer Marketing
Bosch Telecom GmbH
- Developed, planned, executed, and controlled new customer acquisition campaigns and processes in the cable TV sector
SAP Consultant
Siemens Business Services GmbH & Co. OHG
- Assisted the project manager in the SAP implementation of the PS, MM, CO, SD, and FI modules at Bosch Telecom GmbH
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Telecommunication, Information Technology, Media and Entertainment, Tourism, and Utilities.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Product Development, Strategy, and Information Technology.
Summary
Digitalization in marketing and sales is unstoppable. As an agile and digital marketing expert, I help companies build and lead cross-functional and efficient marketing and sales structures.
Besides solid expertise, I stand out as a team player and modern leader. With my communication and presentation skills, I motivate and develop employees and other stakeholders.
I get up to speed quickly in new topics and industries, and I convince with a strong focus on goals, a hands-on mentality, and effective negotiation skills.
My professional and personal passion is agile management in particular. What excites me about these methods (like SCRUM) is the speed, the significantly lower error rate, the intense communication during the project, and the flexibility to adapt to changing conditions. In short: these methods deliver excellent project results with consistent focus on customer expectations.
Against this background, in May 2018 I published a book on 'Agile Evolution - A Guide to Agile Transformation'.
In November 2020, a Kindle powerbook titled 'Cross Agility Growth Marketing: More Growth through Agile Power Hacks' was released, where I was also involved as an author.
Skills
- Microsoft Excel
- Microsoft Word
- Microsoft Powerpoint
- Microsoft Access
- Microsoft Project
- Adobe Experience Cloud
- Hubspot
- Asana
- Gitlab
- Jira
- Confluence
- Wordpress
- Klick-tipp
- Optimizepress
- Digimember
- Leadpages
- Sap R/3
Languages
Education
University of Applied Sciences for Technology and Business
Diplom-Kaufmann (FH), Logistics, Production Management and Environmental Management · Logistics, Production Management and Environmental Management · Berlin, Germany
Hoechst AG
Wholesale and Foreign Trade Clerk (IHK) · Berlin, Germany
Georg-Büchner-Oberschule
General university entrance qualification · Berlin, Germany
Certifications & licenses
Certified Digital Marketing Expert
XDi
Marketing Automation Business Consultant
Klick-Tipp Academy
Agile Practitioner
key2agile
VDG Quality Certification as Consultant
Verband Deutscher Gründungsinitiativen
Certified Specialist in Direct Marketing (DDV)
Deutsche Direktmarketing Akademie
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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