Jon (Serna) Ayerbe Serna-Managing Director
Check rate
Experience
Managing Director
IMUNIXX GmbH
- Strategic corporate management: developing vision and strategy, defining long-term goals, planning market positioning
- Market analysis: monitoring and evaluating trends and technologies
- Developing the business model: identifying new business areas, e.g. cloud, managed services, security
- Commercial management: budget planning and controlling: managing revenue, costs, profitability, and liquidity
- Reviewing annual financial statements and balance sheets: working with tax advisors/auditors
- Contracts and legal matters: reviewing and approving contracts, data protection, IT law
- People management: team leadership, communicating company goals
- Employee development: training, recruiting, career planning
- Organizational development: designing structures and processes efficiently
- Technology and project responsibility: making technology decisions: selecting IT systems, partners (Red Hat, Cisco, HP), and tools
- Project oversight: monitoring major customer projects, ensuring quality and timelines
- Promoting innovation: supporting agile methods, DevOps, automation
- Sales and customer management: supporting key customers, building and maintaining customer relationships
- Quotations and negotiations: calculating offers, negotiating contracts with customers
- Marketing and external presence: positioning the brand, taking part in events/trade fairs
- Cooperations and partnerships: maintaining vendor contacts, working with Red Hat, Cisco, HP; certifications and partnerships: maintaining and expanding relevant certifications: LPIC-1, Red Hat, PMP, AWS
- IT security and compliance: ensuring information security, following ISO 27001 and BSI basic protection; implementing data protection: ensuring GDPR compliance
Sales Manager - Key Account Manager
HILTI Deutschland AG – HILTI AG
- Responsible for a team of 7 regional key account consultants
- Intensive team coaching through workshops and training sessions
- Negotiation of frame agreements for large customers (+250,000 employees)
- Conducting market analysis and implementing strategy for the rail sector
Business Development & Service Manager
VOITH TURBO BHS Getriebe GmbH
- Independent execution of a market analysis and creation of a market profile
- Independent acquisition and development of new customers: creating potential analysis, customer profile, and customer strategy
- Experience as Area Manager for North and South America, China, Eastern Europe, and Russia
Chief Operating Officer
GOIAN NORTH AMERICA LLC - JASO Group
- Representing the company and establishing the Goian brand in the North American sales market
- Managing the company in day-to-day operations: coordinating purchases, internal company operations, sales, and customer service management
- Negotiating and managing service contracts with wind farms, EPCs, and construction companies, with an active role from the design phase through installation and commissioning
Senior Associate Engineer
CATERPILLAR Inc (FG Wilson Ltd)
- Project management for the development of software for creating spare parts catalogs in the US market
- Managing a team of 2 engineers and coordinating working groups from two departments
Industry experience
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Experienced in Information Technology, Manufacturing, Energy, and Construction.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Strategy, Information Technology, Sales, Operations, and Procurement.
Summary
With extensive experience in executive management and project management in the IT and industrial sectors, I have successfully taken on both strategic and operational responsibilities. In my role as a manager, I have led both IT and industrial projects that have created lasting value for the company.
In addition, I have placed a strong focus on business development and business operations in order to identify new business opportunities and continuously improve existing processes.
My expertise also extends to the aftermarket area, where I have developed and successfully implemented new business strategies to strengthen customer satisfaction and the company's market position.
I am currently looking for a permanent position where I can use my experience and skills in a targeted way to create lasting value for my future employer.
Skills
- General: Windows Os, Mac Os X
- Office: Ms Office Professional (Word, Excel, Outlook), Lotus Notes
- Business Processes: Sap, Psipenta And Navision Attain
- Project: Microsoft Project
- Technical: Microstation, Autocad And Pro-Engineer 2000 (3d Design Software), Matlab (Math Software)
Languages
Education
Mads Clausen Institute
Master Thesis Project · Ultrasonic Waves in Piezoelectric Materials · Sønderborg, Denmark
TECNUN Escuela de Ingenieros, Universidad de Navarra
Master of Industrial Engineering · Industrial Engineering · Donostia / San Sebastián, Spain
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Jon is based in Moritzburg, Germany.
Jon speaks the following languages: Spanish (Native), Basque (Native), German (Advanced), English (Advanced).
Jon has at least 19 years of experience. During this time, Jon has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 10 months. Note that Jon may not have shared all experience and actually has more experience.
Based on recent experience, Jon would be well-suited for roles such as: Managing Director, Sales Manager - Key Account Manager, Business Development & Service Manager.
Jon's most recent position is Managing Director at IMUNIXX GmbH.
In recent years, Jon has worked for IMUNIXX GmbH.
Jon is most experienced in industries like Information Technology, Manufacturing, and Energy. Jon also has some experience in Construction.
Jon is most experienced in business areas like Project Management, Strategy, and Information Technology. Jon also has some experience in Sales, Operations, and Procurement.
Jon has recently worked in industries like Information Technology.
Jon has recently worked in business areas like Information Technology, Project Management, and Strategy.
Jon holds a Master in Ultrasonic Waves in Piezoelectric Materials from Mads Clausen Institute and a Master in Industrial Engineering from TECNUN Escuela de Ingenieros, Universidad de Navarra.
Jon has 4 certificates. Among them, these include: AWS, LPIC-1, and PMP.
The availability of Jon needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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