Laura Walter-Freelancer

Broad Industry Experience

Proactive Consulting, Support And Development Of Clients, Also Internationally (E.G., Zum Goldenen Hirschen, Dentsu, Accenture, Achtung!, Schmidhuber)

Identifying Potentials For Clients And Agencies

Idea Development And Strategic Concept Planning

Budget Responsibility And Controlling

Influencer Relations

Developing And Leading Client Workshops

Client Onboarding And Setting Up Processes

Planning And Managing National/International Projects For B2c, B2b, B2b2c, Employer Branding And Change Communication

Project Execution In German And English

Budget Responsibility And Controlling

Designing And Executing Integrated Cross-Media Campaigns Along The Sales Funnel (Awareness – Lead Generation)

Campaign Management Including Kpi Monitoring

Planning And Executing Events And Trade Show Appearances

Planning And Executing Photo Shoots And Film Productions

Planning And Executing Influencer Events/Trips And Press Releases

Editorial Planning For Social Media

Technical And Disciplinary Leadership Of (Interdisciplinary) Teams And Departments

Coaching Project Managers, Juniors And Trainees

Optimizing And Ensuring Administrative Planning

Organizing And Continuously Improving Workflows

Ms Office, Macos

Powerpoint, Apple Keynote

Cms (Typo3, Sitefinity Etc.)

Html (Basics)

Google Analytics

Google Ad Manager

Facebook Ads Manager