Isabelle Klöck - Product & Brand Strategist

Q: Where is Isabelle based?

Isabelle is based in Munich, Germany and prefers 100% remote projects.

Q: What languages does Isabelle speak?

Isabelle speaks the following languages: German (Native), English (Native), Spanish (Elementary), French (Elementary) .

Q: How many years of experience does Isabelle have?

Isabelle has at least 18 years of experience. During this time, Isabelle has worked in at least 7 different roles and for 6 different companies . The average length of individual experience is 2 years and 2 months . Note that Isabelle may not have shared all experience and actually has more experience.

Q: What is Isabelle's latest experience?

Isabelle's most recent position is Product & Brand Strategist at Freelance .

Q: What companies has Isabelle worked for in recent years?

In recent years, Isabelle has worked for Freelance , fxhash foundation , and BMW AG .

Q: Which industries is Isabelle most experienced in?

Isabelle is most experienced in industries like Automotive , Advertising , and Professional Services . Isabelle also has some experience in Arts and Crafts .

Q: Which business areas is Isabelle most experienced in?

Isabelle is most experienced in business areas like Product Development , Marketing , and Business Intelligence . Isabelle also has some experience in Strategy and Project Management .

Q: Which industries has Isabelle worked in recently?

Isabelle has recently worked in industries like Automotive , Arts and Crafts , and Professional Services .

Q: Which business areas has Isabelle worked in recently?

Isabelle has recently worked in business areas like Product Development , Business Intelligence , and Strategy .

Recommended expert

Munich, Germany

Experience

Mar 2025 - Present

1 year 1 month

Product & Brand Strategist

Freelance

Discovery & strategy: problem framing, research synthesis, roadmap direction
Positioning & messaging: value proposition, message architecture, narratives
Go-to-market: ICP framing, launch planning, channel/campaign direction
Delivery & project leadership: agency orchestration, stakeholder communication, cross-functional coordination
Outputs: strategic briefs, positioning docs, narrative decks, GTM plans, research reports

Jun 2023 - Aug 2024

1 year 3 months

Product Lead

fxhash foundation

Owned product vision and roadmap for a generative art platform, aligning priorities across product, design and engineering.

Oct 2022 - May 2023

8 months

Portfolio Manager

BMW AG

Optimized BMW vehicle series portfolios and developed naming strategies aligned with market trends and customer expectations
Conducted competitive analysis and global trademark audits to protect brand assets and support strategic decision-making
Collaborated across brand, legal and product development to ensure naming feasibility and strengthen market positioning

Aug 2017 - Sep 2022

5 years 2 months

Product Manager

BMW AG

Developed and executed roadmaps for in-car entertainment experiences, integrating third-party services (Apple CarPlay, Spotify) and proprietary platforms
Led the development of BMW Music and Online Entertainment, enhancing digital touchpoints and user experience
Synthesised market trends, user feedback and technology shifts to guide product decisions and roadmap prioritisation

May 2014 - Jul 2017

3 years 3 months

Senior Brand Manager

BMW AG

Managed MINI’s worldwide sales literature, creative strategy and roll-out in collaboration with creative and implementation agencies
Developed brand-driven vehicle copy to strengthen emotional appeal and ensure tonal consistency across global markets
Conducted trend and competitor analyses to inform campaign planning, collaborating closely with regional teams and global brand leadership

Jun 2012 - Apr 2017

4 years 11 months

Account Manager

Interone GmbH, BBDO

Led cross-channel campaigns for FMCG clients, aligning brand strategy with business objectives
Built trusted senior client relationships through proactive consulting and solution framing
Managed budgets, timelines and workflows across internal teams and external partners

Apr 2010 - May 2012

2 years 2 months

Account Manager

Design Companies AG

Developed packaging concepts for international clients to strengthen differentiation and shelf impact
Managed scopes, timelines and stakeholder alignment from briefing to implementation

Aug 2007 - Oct 2009

2 years 3 months

Project Manager

Peter-Schmidt-Group

Delivered corporate identity and brand strategy projects for DAX30 clients
Managed projects from research and concept development through rollout, ensuring delivery on time, on brief and within budget

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Advertising, Professional Services, and Arts and Crafts.

Automotive

Advertising

Professional Services

Arts and Crafts

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Marketing, Strategy, Business Intelligence, and Project Management.

Product Development

Marketing

Strategy

Business Intelligence

Project Management

Summary

Product & Brand Strategist with 10+ years across automotive (BMW/MINI), Web3/platform (fxhash), and agency environments — bridging agency, corporate, and startup ways of working from strategy through delivery. I support teams with foundational work: product discovery, positioning & messaging, and go-to-market planning — translating insight into decision-ready roadmaps and execution-ready plans.

My edge: Cultural insight that helps teams anticipate shifts in expectations and build products and brands that stay relevant.

Skills

Product Discovery & Insight Synthesis
Positioning, Value Proposition & Messaging Frameworks
Go-to-market Strategy & Launch Planning
Cross-functional Delivery & Project Management
Strategic Briefs, Narrative Decks & Research Reports

Product & Innovation

Product Strategy & Discovery
Strategic Roadmapping
Mvp Definition & Validation
Go-to-market Planning
Agile & Lean Methods
Okr Planning & Alignment
Stakeholder Alignment & Delivery Leadership

Research & User Insight

Research & User Insight
User Interviews
Persona Development
Concept / Prototype Testing
Insight Synthesis
Design Thinking
Workshop Facilitation & Co-creation

Brand & Communication

Brand Positioning
Messaging Strategy
Strategic Narratives
Stakeholder Communication
Agency Management & Creative Briefing
Client Consulting

Tools & Systems

Notion
Figma
Miro
Confluence
Jira
Airtable
Zapier
Google Workspace
Slack
Ai Productivity Tools

Languages

German

Native

English

Native

Spanish

Elementary

French

Elementary

Education

Oct 2003 - Jun 2007

Parsons School of Design

BBA · Design & Management · New York, United States

Oct 2000 - Jun 2002

Sevenoaks School

International Baccalaureate · Sevenoaks, United Kingdom

Certifications & licenses

Product Lead

fxhash foundation

Portfolio Manager

BMW AG, BMW Brand

Blue Dot Impact Cross-Functional Leadership

Blue Dot Impact

HarvardX UX & Feature Delivery

HarvardX

IDEO U User Research & OKRs

IDEO U

KI-Campus Innovation In Emerging Tech

KI-Campus

Statistics

Experience

Total positions 8

Experience in Automotive 9 y

Avg length 2 y 6 m

Longest experience 5 y 1 m

Expertise

Recent roles Product & Brand Strategist, Product Lead, Portfolio Manager

Main industries Automotive, Advertising, Professional Services

Main business areas Product Development, Marketing, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 6

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Isabelle based?

Isabelle is based in Munich, Germany and prefers 100% remote projects.

What languages does Isabelle speak?

Isabelle speaks the following languages: German (Native), English (Native), Spanish (Elementary), French (Elementary).

How many years of experience does Isabelle have?

Isabelle has at least 18 years of experience. During this time, Isabelle has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 2 years and 2 months. Note that Isabelle may not have shared all experience and actually has more experience.

What roles would Isabelle be best suited for?

Based on recent experience, Isabelle would be well-suited for roles such as: Product & Brand Strategist, Product Lead, Portfolio Manager.

What is Isabelle's latest experience?

Isabelle's most recent position is Product & Brand Strategist at Freelance.

What companies has Isabelle worked for in recent years?

In recent years, Isabelle has worked for Freelance, fxhash foundation, and BMW AG.

Which industries is Isabelle most experienced in?

Isabelle is most experienced in industries like Automotive, Advertising, and Professional Services. Isabelle also has some experience in Arts and Crafts.

Which business areas is Isabelle most experienced in?

Isabelle is most experienced in business areas like Product Development, Marketing, and Business Intelligence. Isabelle also has some experience in Strategy and Project Management.

Which industries has Isabelle worked in recently?

Isabelle has recently worked in industries like Automotive, Arts and Crafts, and Professional Services.

Which business areas has Isabelle worked in recently?

Isabelle has recently worked in business areas like Product Development, Business Intelligence, and Strategy.

What is Isabelle's education?

Isabelle holds a Bachelor in Design & Management from Parsons School of Design.

Does Isabelle have any certificates?

Isabelle has 6 certificates. Among them, these include: Product Lead, Portfolio Manager, and Blue Dot Impact Cross-Functional Leadership.

What is the availability of Isabelle?

Isabelle is immediately available part-time for suitable projects.

What is the rate of Isabelle?

Isabelle's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.