Asana Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Asana
Chris Wolf
Last position:
Senior Strategy Advisor, Transformation Lead – program realignment with target picture, governance, and priority steering at Sparkassen-Finanzgruppe | S-Communication Services
In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.
Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.
Designed program realignment and project portfolio management
Developed strategy model and target picture for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular meetings
Worked out operating model for flagship projects
Assessed AI and automation ideas
Clarified roles and responsibilities
Implemented change measures
Developed, moderated, and evaluated workshops
Transformed 17 initiatives into a steering model
Increased transparency and decision-making ability
Strengthened commitment in steering
Sharpened the operating model structurally
Integrated three top-5 institutes
Involved over 80% of stakeholders
Governance
Portfolio steering (PPM)
Change management
Artificial intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management
Chintan Padaliya
Last position:
Product Owner and Technical Product Lead at Sustamize GmbH
LLM-based features for automated COâ‚‚e data extraction from unstructured documents (70% reduction)
Agentic AI pipeline for automated Scope 3 emissions calculation with 150,000+ validated data records
Smart API workflows for real-time carbon footprint calculations in ERP and ESG systems
ML algorithms to predict emission hotspots and optimize product design
Automated data validation pipelines with NLP for quality assurance of COâ‚‚e datasets
Led a 15-person cross-functional team to develop 10+ AI features
Strategic product planning and AI roadmap with 35% shorter time to market
Stakeholder management with DAX companies (40% higher satisfaction, 95% retention)
On-time project delivery with 95% budget adherence through data-driven backlog management
Agile methods (Scrum, Kanban) with continuous AI/ML integration (25% team velocity increase)
Product-market fit for AI features through A/B testing and analytics (60% higher adoption rate)
Artur Schmalz
Last position:
Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck
- Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
- Development and implementation of the marketing/sales strategy in close coordination with the department head
- Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
- Goal, annual, and budget planning for the EDL@Home business unit
- Leading and running team workshops to define goals & develop campaigns
- Campaign/content planning for different target groups
- Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
- Optimization of the customer experience across all channels
- Technical support/advice for the product teams during iterative implementation
- Building and managing a campaign dashboard to measure success
- Managing external agencies and internal teams
- Regular results presentations and reporting to department leadership
- Active stakeholder management
Jörg Hopfgarten
Last position:
Interim Sales Director at Frosted Games Spieleverlag GmbH
- Leading and coordinating the sales team (3 people)
- Building (digital) processes, KPIs, and controlling in sales
- Negotiating terms and planning marketing partnerships with key accounts
- Creating forecasts and setting up a CRM system
Maureen Schoesser
Last position:
Remote HR Consulting | HR Operations | Recruiting at Mindful HR
- Independent HR consulting with a focus on remote and project-based collaboration
- Support across HR Business Partnering, HR Operations and Recruiting
- Advice and support on operational HR topics throughout the employee lifecycle
- Support for managers with people-related and HR matters
- Flexible, pragmatic support for companies and HR teams requiring additional capacity
- Conceptualisation and implementation of digital brand presences, including the development and launch of two websites within a short timeframe using AI-supported tools – from structure and content to implementation and publication
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Marina Malkowski
Last position:
Independent Interim HR Manager & HR Consultant at Freelance
- Available for interim assignments as Interim HR Director, Interim Head of HR, Interim CHRO, as well as HR transformation and project assignments; nationwide and pan-European, open to all industries.
- Focus: HR Strategy, organizational development, post-merger integration from Day 1, HR digitalization, performance management, building and scaling HR organizations.
Anna Spirit-Palacios
Last position:
Senior Marketing Project Lead at FOR LONG LIFE Inc.
project-based mandate
- Responsibility for marketing, growth, and market expansion strategies for several supplement brands
- Planning and execution of marketing, content, and promotional measures to increase visibility, reach, and revenue
- Building, scaling, and optimizing international sales channels via Shopify, Walmart, eBay, TikTok Shop, Kaufland, Rakuten, EMAG, etc.
- Coordination of product launches, rebranding initiatives, and optimization of brand positioning
- Creation and alignment of product, content, and campaign briefs for different target groups, markets, and platforms
- Managing collaboration with external partners, fulfillment, logistics, marketplace, and distribution partners
- Coordination of product information, claims, platform requirements, and approval processes for international markets
- Analysis of digital performance metrics to identify growth and optimization potential
Claudio Matteuzzi
Last position:
Head of Customer Service at Bluebrixx.com & MCW.de
Mandate/Responsibilities Complete transformation of a historically evolved, inefficient service organisation into a modern, AI-powered, scalable customer experience unit for two brands.
- Design and implementation of a 5-tier organisational model (AI automation, external front office, bridge team, expert back office, strategic interfaces)
- Development of mentoring programmes, a role matrix and HR master plan for 2026
- Full ownership of the AI strategy: architecture, vendor decisions, licence negotiations, ROI measurement
- Implementation and operational management of AI bot infrastructure (Amira, Copilot, AI Agents)
- Establishment of the Wisebase (Zendesk Knowledge Base) as the single source of truth, serving as the foundation for AI agents and scalability
- System transformation: from Outlook to Zendesk, including process design, skill-based routing and reporting
- Introduction of a 6-KPI system: ticket deflection rate, FRT, FCR, knowledge quality index, backlog ratio, CSAT
- Design of the Service Transformation 2026, including a make-or-buy analysis, vendor comparison and outsourcing roadmap
- Introduction of customer-focused goodwill policies as a measurable cultural shift
- Development of a 3-year digital agenda with a focus on automation and customer retention
Key Achievements
- Team expansion: 7→17 staff through targeted recruitment focusing on a digital mindset
- Backlog reduction: From months to ⌀ 14 days
- Response time: From days to 3 hours
- System migration: Outlook→Zendesk successfully completed
- Processing thousands of tickets in the backlog
Mike Mandelc
Last position:
Australia (Living & working abroad) at Australia (Living & working abroad)
- Project-based work in marketing automation, process optimization, and content.
- On-site operational assignments in fully English-speaking teams.
- Focus on self-organized work, changing locations, quick onboarding, and a high level of personal responsibility.
- Remote projects for Spartan Race Australia & DMC Europe, among others.
Carolin Kirchfeld
Last position:
Campaign Management CRM Loyalty at REWE Markt GmbH
Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.
Katharina Neumann
Last position:
Consultant Global Communications & Corporate Branding/ Strategic Brand & Marketing Project Lead at Merck
Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).
Key responsibilities:
- Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
- Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
- Developing and implementing a data-driven approach to manage and optimize brand communication.
- Managing internal communication on strategic topics, including internal events.
- Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
- Budget responsibility and managing and integrating external agencies and service providers.
- Driving the integration of AI into brand management and communication.
- Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.
Anshita Srivastava
Last position:
Business Intelligence Developer and Data Analyst at Deloitte Consulting
Specialize in turning complex data from diverse environments into actionable business value through compelling visual storytelling. I am an expert in generating actionable insights and presenting recommendations to business stakeholders. My technical proficiency in SQL, Python, and leading data visualization tools like Tableau and Power BI allows me to deliver a new generation of self-service tools and analytics services.
- Data Visualization & Storytelling: Created impactful data visualizations and dashboards in Tableau and Power BI, effectively communicating findings and presenting actionable recommendations to C-suite stakeholders and business leaders.
- Stakeholder Management: Built effective working relationships with key business stakeholders, data engineers, and other partners to achieve common data-driven goals and targets.
- Insights & Recommendations: Generated actionable insights from complex data analysis for funnel conversion, marketing performance, and ROI, directly influencing business performance and strategy.
- Data Collaboration & Empowerment: Worked closely with cross-functional teams to support the ongoing data needs of internal partners, helping to optimize internal data processes and workflows.
- BI & Data Expertise: Applied extensive experience in data modeling, data collection, data mining, and analysis to deliver end-to-end analytical solutions from stakeholder discovery to production.
Oliver Riedmann
Last position:
Freelance Senior Project Manager at OPTIVISM GmbH
- Responsible for the overall planning, concept, and operational execution of content production for Doppelherz International, including coordinating video and photo productions for international content
- Strategic planning, management, and execution of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement, and conversion
- Independent concept development and execution of the collagen beauty campaign as well as organization and project management of the Doppelherz image film, including close coordination with internal departments, external agencies, and production partners
- Ensuring deadlines, budgets, and quality standards while consistently following the Doppelherz guidelines
Houssam Moallem
Last position:
Product Manager at STeP
Delivered ERP, fintech(cards, payments and money transfer), organization management portals, and automated financial reporting solutions integrated with Oracle and SAP for clients in the EU and UAE, such as Lundano, SevenSeas, and MCN IPG
Leveraged Hermes agent, ChatGPT, and Claude to accelerate requirements documentation, reducing drafting time by ~40% and improving clarity of user stories for cross-border teams
Built and committed production-ready front-end prototypes using Claude to validate requirements with stakeholders faster, reducing design and front-end effort and freeing the dev team to focus on backend delivery
Achieved 90 percent on-time delivery by coordinating cross-functional teams, tracking progress, and proactively removing blockers
Reported directly to the CEO, ensuring strategic alignment and timely project delivery
Ensured that clients' needs were consistently met throughout the project lifecycle, continuously adjusting deliverables to evolving business and technical requirements
Served as the bridge between clients and internal teams, ensuring clear communication and strong expectation management
Regularly traveled to meet clients to align on requirements, scope, and objectives, improving project alignment and client satisfaction
Monitored and controlled project progress, ensuring alignment with delivery plans and providing consistent stakeholder updates
Delivered regular stakeholder updates while managing risks and cross team dependencies
Conducted project reporting sessions with clients, presenting milestones, risks, and outcomes clearly
Suggested business growth initiatives and contributed to process improvements to enhance team efficiency and workflow
Successfully coordinated the delivery of fintech and enterprise software projects while maintaining high standards of quality and operational efficiency
Prepared client invoices and coordinated with finance to ensure accurate and timely billing
Discover over 15,000 top freelancers
Statistics of experts using Asana
Aggregated from the professional profiles of matched freelancers.
Experience
17 years
Position duration
2.9 years
Positions per freelancer
10
Top business areas
Project Management, Information Technology, Marketing
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Project Management, Information Technology, Product Development
Bachelor's degree or higher
90%
Master's degree or higher
52%
Doctorate
6%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
99%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Asana
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What Asana does
Asana is used to organize work, assign ownership, and keep projects visible across teams. It helps specialists turn requests into tracked tasks, timelines, and clear delivery steps. Companies use it for campaign planning, product work, operations, and cross-team coordination.
Common setups
- Project spaces for ongoing team work
- Task lists with owners, due dates, and dependencies
- Timelines for planning and handoffs
- Forms for intake and request routing
- Portfolios for higher-level status views
Skills that matter
Strong Asana professionals understand how work moves through a company, not just how to click around the tool. They design clean structures, naming rules, permissions, and templates that people will actually use. They also know how to connect Asana with tools like Slack, Google Workspace, and Microsoft Teams when the process needs it.
When freelancers help
Companies bring in freelance experts when an Asana setup is messy, too manual, or has grown without clear standards. That often includes rebuilding workflows, cleaning duplicate projects, fixing automation, or creating reporting views for leaders. In Germany, this is common in teams that need both English and German collaboration across offices, clients, or vendors.
What strong experts deliver
Good specialists focus on adoption, clarity, and repeatable delivery. They can map real processes into Asana, define who does what, and reduce status chasing. Look for people who can explain tradeoffs, keep the setup simple, and support teams after launch.
Ecosystem and related work
Asana work often sits beside process design, internal operations, and team coordination. A freelance specialist may also handle templates, board-style views, intake rules, reporting dashboards, and onboarding material. For companies comparing Asana with Trello or Monday.com, the best expert can explain which structure fits the actual way the team works.
Frequently asked questions
Questions about Asana? Start with the answers below.
Asana is used to plan work, assign tasks, and keep projects visible from start to finish. Companies rely on it for campaign tracking, request intake, product coordination, and routine operations. It is strongest when teams need one place to see ownership, deadlines, and progress.
Asana is usually chosen when teams need more structure than a simple board. Compared with Trello, it offers deeper project planning, dependencies, rules, and portfolio views. Compared with Monday.com, it often fits teams that want a clear task model and straightforward coordination across departments.
A strong Asana specialist also understands process mapping, team workflows, and light change management. They should know how to design templates, permissions, automations, and reporting views without making the setup hard to maintain. Familiarity with Slack, Google Workspace, and Microsoft Teams is often useful.
A simple Asana setup may only need someone who knows the product well and can follow the team’s workflow. A larger rollout usually needs an expert who can redesign processes, train users, and handle reporting or automation. The more teams and projects involved, the more valuable structured experience becomes.
Yes, Asana is well suited to remote collaboration because it makes ownership and progress visible without constant meetings. Remote teams use it to track handoffs, due dates, and approvals across time zones. On-site teams can benefit too, especially when they want fewer status updates and more shared clarity.
Look for examples of real Asana setups, not just general project management talk. Ask how they handled messy workflows, team adoption, and reporting for managers. A good specialist can explain the structure they would build and why it fits your team.
Yes, Asana can support mixed-language collaboration when the setup is planned carefully. In Germany, many companies use it with English task names, local client communication, or bilingual teams. The key is consistent naming, clear permissions, and simple templates that everyone can follow.
An Asana setup usually fails when it copies old habits without fixing the process. Too many projects, unclear owners, and heavy automation can make people stop using it. The best specialists keep the structure simple, align it with real work, and make it easy to update.
The average hourly rate of freelancers in Germany who have used Asana in their recent projects is 103 €, which corresponds to a daily rate of about 828 € based on an 8-hour working day.
Of the freelancers in Germany who have used Asana in their recent projects, 90% hold at least a Bachelor's degree, 52% hold at least a Master's degree, and 6% hold a doctorate.
On average, freelancers in Germany who have used Asana in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 2.9 years.
The most common languages among freelancers in Germany who have used Asana in their recent projects are English (99%), German (98%), and French (28%).
The most common industries among freelancers in Germany who have used Asana in their recent projects are Information Technology (71%), Professional Services (60%), and Retail (53%).
The most common business areas among freelancers in Germany who have used Asana in their recent projects are Project Management (81%), Information Technology (70%), and Marketing (68%).
Main locations of FRATCH Experts, who have recently used Asana
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
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Munich 
Cologne 
Dusseldorf Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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Philipp Thomaschewski
FRATCH CEO
