Asana Experts in Munich

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Support for organizational development and transformation processes
• Training & coaching for specialists and executives through to top management
• Consulting in agile & classic project, process and change management
• Support for organizational development and transformation processes during digital and AI-driven change
• Development of culture and leadership for future-oriented, learning organizations
• Lecturer, including on AI & prompting and AI in project management

• Delivered both strategic guidance and hands-on operational support to early-stage start-ups focusing on building, implementing, and scaling business processes in operations, product development, e-commerce and management.
• Partnered directly with founders to design and execute customized, best-practice solutions, ensuring the optimization and automation of business processes to drive sustainable growth.
• Led end-to-end execution of process optimization and organizational development projects, combining strategic oversight with day-to-day involvement to establish efficient, scalable structures in fast-paced environments.

• Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
• Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
• Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
• Project management and leadership
• Monitoring & reporting of the respective measures
• Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
• Management of external service providers and agencies
• Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales

• Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
• Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO

• Industry focus: Automotive, IT, Chemicals, Insurance, IT Security
• Project planning & portfolio management with MS Project and cplace
• Implementation and operation of an Information Security Management System (ISMS)
• Process management (modeling & optimization) with BIC
• Delivery of automotive driver assistance systems (ADAS)
• Change management (evaluation to go-live)
• Migration projects and risk management
• IT development (SAP S4Hana, embedded software) using Scrum, Agile and Waterfall
• Data modeling (top-down, bottom-up, re-engineering)
• Master data management (infrastructure, interface, BPM, GPM)
• Customer relationship processes (CRM, ERP)
• Material data management (MDM) regarding consistency and quality
• Digital asset management (content, structure, standard metadata)
• Sales management (service policy, CRM, key account management, vendor management)

• Clarification of project goals, scope, and functional target vision for building the AI-based knowledge base.
• Deriving the initial architecture and implementation strategy for the Zasterbot chatbot, including defining the MVP and expansion phases.
• Developing a functional target vision for building a structured knowledge base and integrating a future chatbot.
• Deriving and prioritizing use cases for information retrieval and provision by the chatbot.
• Modeling data structures and flows for effectively organizing the knowledge base on the Base44 platform.
• Designing and implementing data models for storing and linking relevant information.
• Developing processes for extracting, analyzing, and preparing raw data for the knowledge base.
• Ensuring data consistency and quality as the foundation for the future chatbot.
• Planning the integration of large language models (LLMs) and retrieval-augmented generation (RAG) for precise and context-aware responses.
• Implementing features for analyzing and visualizing data from the knowledge base.
• Using the Base44 platform with JSON-schema-based entities and a flexible permission model.
• Implementing Deno functions for backend logic, event processing, and external API integration.
• Integrating OpenAI services for initial data analysis.

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Set up the go-to-market for Metyis DE by defining productized offerings that enabled onboarding of 5+ enterprise clients
• Successfully ran client projects, like ramping up the global marketplace business at a European consumer electronics company and scaling the DACH operations of two Dutch e-commerce and a German B2B nutrition business

• Participated in the Riyadh Public Transport (KAPT) project introducing public transportation in Riyadh, supporting multimodal journeys combining bus, metro, car on demand.
• Worked via Thiqah and partnered with Andersen to refactor the mobile MaaS application DARB into a new microservices architecture under SCRUM framework, successfully completing Phase 1.
• Facilitated a team of 40 developers across Android, iOS, Web, Java, DevOps, architecture, analysis, and QA.
• Moderated Scrum events and communicated with the client, proactively reporting on project deadlines, scope, and challenges.
• Coordinated cross-team efforts between Thiqah specialists and GPS development teams, managing Jira and Azure DevOps trackers.
• Supported and improved Scrum processes throughout the project.
• Due to Thiqah’s takeover by Elm, subsequent phases were handled entirely in Saudi Arabia with GPS providing IT consulting.
• Tools: Azure DevOps, Jira, Confluence, Draw.IO, ChatGPT

• Consulting and advising startups in Product-Led-Growth strategies.
• After working on countless products, Alexandros has learned first hand how important growth is for longterm success of products and how user onboarding & activation can make or break a startup.
• Positioning
• User Onboarding & Activation
• Product Analytics
• User Retention & Engagement
• User Psychology

• Overall project responsibility for building and positioning the brand
• Management of branding, marketing strategy and operational marketing structure
• Planning and execution of opening events
• Coordination of external service providers (e.g. website, content, implementation)
• Conceptualizing and managing the social media presence, including content and community management
• Implementation of core marketing and communication processes for sustainable scaling
• Close coordination with management and relevant stakeholders

• Built and led the retail media sales team
• Built the retail media product portfolio onsite / offsite
• Set up contract documents, accounting processes, sales materials & trainings
• Built strong client relationships to generate revenue (key accounts: industry / agencies)
• Finalized the future product portfolio for marketing
• Developed and derived a product business case for communication and sales management 2025 / 2026
• Implemented a reorganization in e-commerce and sales

• Holistic responsibility for B2C aftermarket sales and ensuring achievement of all sales targets
• Project planning, project management and stakeholder management between construction, sales and marketing departments
• Development and implementation of data-based analyses to optimize sales strategies and aftermarket processes
• Disciplinary leadership of the internal sales team with focus on integrating D2D, retail and other sales channels
• Planning, conducting and moderating info events (virtual and in-person) and managing key contacts and multipliers