Asana Experts in Cologne

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• Developed data-driven performance strategies and managed cross-functional agency teams.
• Led KPI forecasting, budgeting, and implemented scalable creative solutions.
• Linked creative insights with analytics to increase marketing efficiency.
• Developed inspiring campaigns based on brand strategy and data-driven insights.
• Performed budget planning, forecasting, and full KPI accountability.
• Led and executed an agency pitch for performance marketing.

Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.

• Unified AI initiatives through the central coordination and integration of artificial intelligence projects to increase efficiency and business value.
• Identified and prioritized AI use cases through business process analysis and translated them into structured product backlogs and roadmaps.
• Led change management activities, including the introduction of new digital tools, communication strategies, and training concepts to support cultural change.
• Managed requirements and processes through end-to-end requirements analysis, process modeling, and organizational optimization.
• Scaled agile practices (Scrum, Kanban, OKRs) and promoted cross-functional collaboration and continuous improvement.
• Supported company-wide digital transformation by leading technical change initiatives and strengthening collaboration models.

TenneT is the largest transmission system operator and largest private bond issuer in Germany. With more than 5,000 employees and a transmission network of more than 15,000 km, TenneT connects more than one third of the European Union's total offshore wind capacity. With an annual investment volume of more than 12 billion euros, TenneT is a key player in Germany's energy transition.

• Consulting and operational support for the Controlling department
• Management of the new planning process following the entry of new international investors
• Implementation of new reporting requirements after closing

Industry: digital sovereignty, public sector

Responsibilities:

• Project coordination (teams: consulting, development, testing, deployment/operations)

Products and standards:

• Jira, Confluence, Asana, Miro, Mural
• Open Source, Keycloak, Open Xchange, ownCloud

• Develop a long-term technology and implementation-oriented perspective for a gigabit communications network along the Northeast Corridor.
• Integrate 5G/6G, WiFi and SAT-Com technology development for the trackside network, dark fiber, the business case and rollout through 2035 into a reliable overall vision.
• Developed a technology roadmap through 2035
• Expanded and secured the business case through additional 5G-based use cases
• Structured implementation from concept through rollout
• Planned the rollout of a 5G trackside mobile network and dark-fiber network along the route
• Created a reliable technology and implementation perspective through 2035 and expanded the business case with additional 5G use cases.

• Travel brokerage
• Development and management of a digital travel booking platform
• Management, controlling, sales
• Concept and implementation of online marketing (SEO, ads, social media)

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• Built clear operational structures for a growing team of 7 employees
• Relieved management by clarifying processes, prioritization, and taking operational responsibility
• Introduced clear interfaces between management, the team, and operations

• In my key role in strategic requirements management for the UVO online service, I established a comprehensive process from concept to execution.
• The responsibility included effectively collecting and prioritizing user feedback and requirements from municipalities and state administrations for direct service improvements.
• Developed, implemented, and led strategic requirements management for the OZG 2.0 UVO online service
• Gathering, prioritizing, and handling functional requirements, issues, improvement suggestions, and requests from municipalities and state administrations
• Creating release documentation
• Communicating implemented requirements to municipalities and UV offices
• Aligning with service managers and stakeholders
• Coordinating XFamily changes and version updates
• Managing and maintaining the Jira backlog and Confluence pages
• Responsible for Jira sprints, sprint planning, and review
• Coordinating with business, Product Owner, and development team for requirement implementation
• Testing implemented requirements in the online service
• Project documentation

• Optimization of inbound and outbound processes for lead generation for B2B sales with a focus on prospect data for the software and IT target group

• Setting up a structured cold e-mail marketing program for B2B lead generation in the German mid-sized market

• Derivation of various optimization measures for inbound growth processes (website, SEO)

• Generation of a double-digit number of leads from mid-sized companies through cold e-mail campaigns

• Optimization of the CRM system Pipedrive for structured growth campaigns

• Strengthen MaRisk compliance by enhancing risk management, internal controls, and regulatory processes.
• Optimize compliance workflows and perform key control activities to ensure regulatory alignment.
• Advise management and business units on supervisory requirements and compliance obligations.
• Collaborate closely with internal control functions, risk management, and other governance units to improve cross-functional compliance standards.
• Accompany strategic projects from a compliance perspective.
• Develop ESG measures and contribute to establishing ESG risk management.
• Serve as the ESG point of contact and co-author the company’s first ESG report.
• Deliver internal trainings on compliance and sustainability topics.

• Establishment and development of educational and consulting services in media psychology on social media, cyberbullying, problematic internet use, and digital health.
• Design of digital teaching programs