Asana Experts in Hamburg

As a Council Member at GLG (Gerson Lehrman Group), the world’s leading expert network, I provide organizations, investment firms, and consulting companies with expert discussions on demand – wherever specialized knowledge in information security, IT governance, and regulatory compliance is needed.

My assessments are based on many years of practical experience in highly regulated industries: from building and implementing information security management systems (ISMS according to ISO 27001), IT risk and vulnerability management, and business continuity (ISO 22301) to the practical implementation of European regulations such as DORA, NIS2, BAIT, and the Cyber Resilience Act (CRA).

The cooperation is project- and discussion-based. I provide decision-makers with a practical perspective gained from real-world experience on cyber risks, security governance, and operational resilience – exactly when it is needed.

The consultant's responsibilities/actions are:

• Consulting on the migration of material master & PP Master data
• Prepare Article List template for Cutover Phase
• Implementation of data cleansing measures using individual and bulk changes
• SAP all mandatory fields data extraction regarding Business needed
• SAP migration, Cutover, Testing, BAT, UAT
• Align with the multiple Stakeholders regarding Data from Legacy and SAP System
• Deployed SAP MM best practice (guided configurations, active methodologies and road map for project initiation)

SAP ERP | SAP GEMINI | SAP Fields Coordination | Documentation | SAP IDoc | SAP Integration | SAP End-to-End Process | SAP MM (Material Management) | SAP Functional Consultant | SAP Gap analysis | SAP MDM (Master Data Management) | Data Migration & Management

• Independent HR consulting with a focus on remote and project-based collaboration
• Support across HR Business Partnering, HR Operations and Recruiting
• Advice and support on operational HR topics throughout the employee lifecycle
• Support for managers with people-related and HR matters
• Flexible, pragmatic support for companies and HR teams requiring additional capacity
• Conceptualisation and implementation of digital brand presences, including the development and launch of two websites within a short timeframe using AI-supported tools – from structure and content to implementation and publication

• Responsible for the end-to-end planning, conception and operational implementation of content production for Queisser Pharma and Doppelherz International, including the coordination of video and photo productions for international content.
• Strategic planning, management and implementation of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement and conversion.
• Independently developed and implemented the collagen beauty campaign and organized and managed the Doppelherz image film project, including close coordination with internal departments, external agencies and production service providers.
• Ensured deadlines, budgets and quality standards while consistently adhering to the Doppelherz guidelines.

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
• Design and implementation of the EUDR (EU Deforestation Regulation)
• Design and implementation of the Eco-Design Regulation
• Continuation of projects as part of the Corporate Responsibility strategy
• Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
• Overall management, marketing, communication and quality assurance of the projects
• Creation of the project plan including timeline/roadmap, budget and resources
• Ensuring compliance with budget and deadlines
• Defining project management guidelines, methods and priorities
• Planning and tracking resources & efforts, also in cooperation with other IT departments
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
• Development of standards and automation of processes
• Technical design and documentation of the Digital Product Passport
• Selection and evaluation of potential software providers
• Training and workshops on Osapiens

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.

I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.

• Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
• Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
• Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
• Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy

• Derived a local talent development strategy from the global people strategy

• Developed a holistic talent management framework

• Built a role-based learning curriculum for leaders and employees (based on needs analysis)

• Introduced talent review and succession planning processes

• Conducted assessments (Mercer)

• Coached senior-level leaders

• Established a systematic talent management process with high management buy-in

• Enhanced leadership quality through targeted development measures and coaching

• Integrated modern diagnostic tools for objective potential assessment

• Made a lasting contribution to the organization's future viability through structured succession planning

• Implemented a group-wide project management and project controlling framework (SAP PPM / SAC)
• Designed an earned value based control system (costs, progress, schedule)
• Integrated quotation, product and financial data into SAP
• Led interdisciplinary teams in agile and hybrid setups

• Creation and planning of the content plan
• Editorial planning for 10 channels
• Image shoot (organization, coordination, execution)
• Selection of image, text and video content

As CFO, responsible for building a scalable financial and corporate structure focused on growth, investment readiness and fundraising. This includes creating all relevant fundraising materials and engaging with potential investors. The main goal is to establish solid structures that prepare the company financially, organizationally and strategically for growth.

• CRM
• Social
• Wempe catalog

• Supporting integration testing

• Writing and creating the cut-over script

• Conducting workshops to clarify requirements

• Gathering business requirements

• Business process modeling

• IT design

• Project planning

• Supporting migration tests

• Executing a greenfield S/4HANA conversion. A DATEV application and an AS400 are to be replaced by an S/4HANA system in a public cloud. The DATEV system runs the general ledger and accounts payable. The AS400 handles accounts receivable and business partners. The payables and receivables will be migrated to S/4HANA and the DATEV solution decommissioned.

• Development, planning & implementation of performance campaigns, including media planning
• Editorial planning and content creation for various social media channels
• Ad content creation
• Creation of regular reports, derivation of learnings & optimizations
• Consulting & project management
• Agency management
• Community management
• Influencer marketing
• Website maintenance