Asana Experts in Hamburg

• Responsible for the overall planning, concept, and operational execution of content production for Doppelherz International, including coordinating video and photo productions for international content
• Strategic planning, management, and execution of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement, and conversion
• Independent concept development and execution of the collagen beauty campaign as well as organization and project management of the Doppelherz image film, including close coordination with internal departments, external agencies, and production partners
• Ensuring deadlines, budgets, and quality standards while consistently following the Doppelherz guidelines

As CFO, responsible for building a scalable financial and corporate structure focused on growth, investment readiness and fundraising. This includes creating all relevant fundraising materials and engaging with potential investors. The main goal is to establish solid structures that prepare the company financially, organizationally and strategically for growth.

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Creation and planning of the content plan
• Editorial planning for 10 channels
• Image shoot (organization, coordination, execution)
• Selection of image, text and video content

• Supporting integration testing

• Writing and creating the cut-over script

• Conducting workshops to clarify requirements

• Gathering business requirements

• Business process modeling

• IT design

• Project planning

• Supporting migration tests

• Executing a greenfield S/4HANA conversion. A DATEV application and an AS400 are to be replaced by an S/4HANA system in a public cloud. The DATEV system runs the general ledger and accounts payable. The AS400 handles accounts receivable and business partners. The payables and receivables will be migrated to S/4HANA and the DATEV solution decommissioned.

• Competency mapping and conversion into a standardized taxonomy for over 100,000 employees.
• Efficiency improvements by job function.
• Assignment of all white-collar employees to nine divisions worldwide within four months.

• Founded and scaled a charging infrastructure company for electric vehicles to 25 employees
• Built a network of suppliers and manufacturers, securing nationwide partnerships
• Achieved successful acquisition by a competitor after four years
• Managed a budget of over €7M, covering installation, civil works, and maintenance
• Established sales processes, operations workflows, and service network across Germany

• Set up a digital reusable packaging system (take-away) for food and beverages
• Secured €1.4 million in investor funding for market launch and app development
• Acquired multinational corporations for pilot implementation in Austria, Benelux, and the UK

• Migration of 3 DE/AT payment iOS/Android apps and web portal to global solution
• Performed a fit gap analysis for 6 consumer apps vs. global solution
• Managed the migration project to global CWC solution, developed end-to-end tests for backend systems, Pi Planning, release planning

• Switched to part time in an expert role due to family situation

• Conceptualization and planning of web projects and technology rollouts including acquisition, selection processes and negotiations (Jira, Confluence, Miro, Asana, Sharepoint, MS365 platform etc.)

• Acquisition, consulting, support and customer service for clients and/or on behalf of clients

• Consulting and optimization of digital platforms with focus on UX/Design (customer and/or user journey), programming

• Creation of reports and analyses

• Data visualization and insight generation

• Training and workshops on report usage with stakeholders

• Development of interactive dashboards

• Building ETL pipelines for data preparation and visualization in BI tools

• Performing data consistency and quality checks from cloud-based and on-premise data sources for report, dashboard and visualization creation

• Conducting analyses of product and service sales

• Importing, exporting and integrating data for visualization (Tableau, Qlik, Power BI, MicroStrategy, LookerStudio etc.), end-to-end

• Full responsibility for the data landscape/lifecycle: data and digital analytics consulting; business and data process and system optimization; strategy and conception for data and digital platforms (audit, PoC, e2e, B2C, B2B); project management/project leadership (Scrum, Kanban, traditional); hands-on/operational work

• Consulting and support in selecting and implementing analytics and tag management tools (audit, PoC, e2e, B2C, B2B)

• Defining and developing KPIs

• Developing recommendations and action plans to optimize company goals/performance/sales/platform/ROI/ROAS

• Data and process analysis and management (interface monitoring and optimization of workflows and business processes)

• Reporting/dashboard development (optimization, redevelopment, consulting)

• Implementing, monitoring, mapping and optimizing pixels/tags/data layers (GTM, Launch/DTM/Data Collection, Tealium, Ensighten, Exactag, Adjust, Signal, Commanders Act, source code)

• Strategic planning and conception as well as PM in data protection including evaluation, migration, implementation, audit, PoC, e2e, B2C, B2B (TCP, IAB, Google Consent Mode, CCPA, GDPR, OneTrust, Civic, Didomi, Tealium IQ, Clickskeks etc.)

• Analyzing social media data using social media analytics tools like Hootsuite, Spredfast, Sprinklr, Linkfluence etc.

• Social media management (Facebook, Instagram, Youtube etc.)

• Defining and developing KPIs, reports and dashboards

• SEO/SEA/SEM/semantic search approaches

• Technical SEO, on/off-page optimization, backlinks

• Google and Bing Ads

• Performance marketing / email and newsletter marketing

• Marketing mix modeling / attribution modeling

• Programmatic / ad tech / DSP / DMP (Adform, GMP)

• Content strategy and content development for platforms/channels

• Conceptual and technical CMS optimization

• Content localization (project management)

• Capture and assess existing workflows in the relevant business areas.
• Identify bottlenecks, breaks in the process and inefficiencies.
• Derive target processes based on the new strategic direction.
• Consider market requirements, customer expectations and technological possibilities.
• Adjust roles, responsibilities and interfaces according to the new processes.
• Introduce clear areas of responsibility to strengthen implementation.
• Provide recommendations for further action.
• Create templates for processes and specific briefing documents.
• Establish KPIs to measure the success of the new processes.

• Conducted market and keyword research targeting enterprise buyers and procurement managers

• Built and managed Google Search campaigns focused on high-intent keywords such as “network infrastructure Baku” and “enterprise IT procurement”

• Wrote high-performing ad copy that emphasized BestComp’s vendor partnerships and reliability

• Developed dedicated landing pages aligned with search intent to boost Quality Score and conversions

• Set up conversion tracking using Google Tag Manager and GA4

• Continuously optimized CPC bidding, ad extensions, and negative keyword filtering

• Decreased cost per lead by 38%

• Improved conversion rate by 157%

• Increased click-through rate by 42%

• Dropped cost-per-click by 22%

• Achieved top-of-page rate exceeding 85% for strategic keywords