Franziska Rduch-Fractional Sales Enablement & Product Marketing | Interim GTM Builder for B2B SaaS | Co-Founder Enablrs
Check rate
Experience
Fractional Revenue Enablement Manager & Co-founder
enablrs
As a fractional and interim partner, I plug into existing revenue teams to build and operationalize what's missing:
- Sales enablement programs (onboarding, readiness, certifications)
- Product and commercial enablement for launches and strategic bets
- Messaging, positioning and competitive insights that sales can use
- Enablement tooling and processes that support coaching and content
- Adoption
- Analysis and removal of sales bottlenecks to boost productivity and revenue effectiveness
I'm co-founder of enablrs, a network of on-demand experts in sales enablement, product marketing and revenue effectiveness for B2B tech companies.
The goal: Helping SaaS teams get unstuck, aligned and ready to grow.
Senior Enablement Manager | GTM Strategy & Ops
Personio
Program Lead for Product & Services Enablement, supporting a 350+ seller organisation across multiple markets.
- Built and scaled a comprehensive enablement program with ~200 releases per year
- Drove cross-functional alignment across Product, Marketing and Sales
- Partnered closely with leadership to improve seller readiness and commercial performance
Additional leadership responsibility: Chairperson of the European Employee Board (2023–2025), advising C-level and HR leaders on workforce topics and collaborating with 12 elected representatives across Europe.
Interim Team Lead & Senior Sales Enablement Specialist | GTM Strategy & Ops
Personio
- Led a team of seven enablement professionals
- Owned the global Product Enablement program
- Orchestrated Sales Kick-off 2023 & GTM Day for 350+ sales professionals across Europe
- Delivered training, content and readiness support for international sales teams
Senior Product Marketing Manager & Team Lead Sales Enablement | Marketing
Personio
Dual role across Product Marketing and Enablement.
- Led product marketing for Personio Payroll and payroll integrations
- Managed a sales enablement team of three
- Onboarded 250+ sales and marketing professionals
- Implemented Highspot and built content for Sales Kick-off 2022
Product Marketing Manager Global Payroll | Marketing
Personio
- Developed and executed GTM strategies for Personio Payroll and the DATEV partnership
- Drove positioning, messaging and internal alignment across markets
Junior Account Executive | Sales
Personio
- Managed full sales cycle for SMB DACH customers
- Closed 93 deals; consistent top performer
- Served as payroll solution expert and product trainer
Market Response Representative | Sales
Personio
- Qualified inbound leads and generated ~30k MRR pipeline/month
- Built early sales foundation before moving into AE role
Intern | B2B Sales
Testbirds
- Lead generation and outreach for enterprise accounts
- Supported early pipeline development for the sales team
Intern & Working Student | Marketing & PR DACH
Testbirds
- Supported content creation, website relaunch, customer research and event execution
- Contributed to PR and social media activities
- Completed bachelor thesis in collaboration with Testbirds on crowdworking ethics
Freelancer | Sales, Marketing & Localization
Self Employed
Project-based work supporting sales, marketing and localisation for automotive and tech clients.
- Lead generation and product presentations at trade shows and roadshows
- Event support and promotional activities for brands such as Toyota, Ford, Diageo, Pernod-Ricard
- Website translation and localisation (EN ↔ DE)
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Automotive, and Food and Beverage.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Strategy, Operations, Project Management, and Human Resources.
Summary
I'm Franziska, co-founder of enablrs and a• for B2B tech companies. I plug into growing revenue teams as an interim/ part-time resource to build what's missing: scalable enablement, clear messaging and structured go-to-market execution. I work hands-on with your teams to design, implement and operationalise the foundations of a healthy revenue engine. Over the past years, I've supported 350+ sellers across Europe in a high-growth SaaS environment, leading global enablement programs, multi-market certifications and product launches.
What I typically step in to do:
- Build and scale sales enablement programs (onboarding, readiness, certifications) for new and existing sellers
- Design and roll out product enablement for new launches, pricing changes and strategic bets
- Develop messaging, positioning and competitive insights that sales can actually use in the field
- Implement and operationalise tools like Gong, Highspot and learning platforms to support coaching and content adoption
- Orchestrate revenue moments like Sales Kick-offs and GTM days that drive clarity and consistent execution
- Find and remove sales bottlenecks across processes, content and skills to boost productivity and overall sales effectiveness.
I'm a good fit for B2B tech and SaaS companies that are:
- Scaling fast and know they need enablement and product marketing support
- Covering temporary leave periods in enablement or product marketing
- Experiencing inconsistent execution across markets, segments or products
- Looking to professionalise their GTM without adding permanent headcount.
Across all engagements, I bring structure, direction and momentum, so commercial teams can scale with confidence.
Skills
- Breathwork
- Problem Solving
- Product Marketing
Languages
Education
Universität Duisburg-Essen
Bachelor of Arts · Cultural Studies and Spanish · Duisburg, Germany
Certifications & licenses
Breathwork Trainer
Product Marketing Core
Removing Barriers to Change in Organizations
Sales Enablement Leaders Fellowship
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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