Armin S.-Freelancer/Interim Manager
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Experience
Freelancer/Interim Manager
- Increased the number of new customers at Madeleine Mode GmbH by up to 40% with the same marketing budget
- Built a D2C business for Schneiders Bekleidungs Ges. m.B.H., including the development and implementation of a platform strategy
- Responsible for the partial integration and turnaround of a foreign subsidiary (Burgl’s Reformkost) for a domestic mail-order company in a special distance-selling segment (food)
Director of Distance Selling and E-Commerce
Clinic & Job Dress GmbH
Managed two teams of four employees each
Planned, carried out and analyzed all marketing activities for all sales regions (DE, CH, AT, NL, FR)
Planned and controlled the advertising budget
Defined and implemented all new customer measures
Produced advertising materials
Introduced new web shops (Profi-Dress, Berufsbekleidung.de)
Expanded the customer loyalty program
SEO; SEM; banner advertising; social media etc.
Managed and further developed the data warehouse
Purchasing management: planned and managed the product range structure with regard to price and product group structure
Brand management (2 employees)
Field sales: field and inside sales (8 employees)
Call center (17 employees)
Granted power of procuration
Increased revenue in the distance-selling business by 30% while reducing costs by 30%
Increased revenue in field sales by 60% over three years while improving the margin
Owner
ARS-Consulting
- Advised distance-selling companies, focusing on e-commerce and marketing (including the introduction of a web shop for Ukraine and Russia, and the development of a strategic marketing concept for Clinic & Job Dress – then Kwintet Germany)
- Managed the Marketing and Internationalization division
Bon’A Parte A/S
- Managed a team of three employees (disciplinary) and fifteen employees (functional)
- Responsible for all offline marketing activities and coordination of all online marketing activities
- Planned, carried out and analyzed all marketing activities (offline/online) for Denmark, Germany, the Netherlands, Switzerland, Sweden and the UK
- Planned and controlled the advertising budget (approx. € 15.0 million)
- Defined new customer measures online and offline
- Defined the advertising image in coordination with the Design division
- Produced advertising materials (catalogs, mailings)
- Coordinated and introduced a company-wide brand/CD/wording concept
- Purchasing management: planned and managed the product range structure with regard to price and product group structure and procurement
Business Development
Bon’A Parte A/S
- Advised management on all sales-related and strategic matters
Head of Strategic Marketing and Sales
Bon’A Parte A/S
Disciplinary and functional management of 8 employees
Planning, implementation and analysis of all offline/online marketing activities for Denmark, Germany, the Netherlands, Switzerland, Sweden and the UK
Catalog selection
Planning and control of the advertising budget
Definition of online and offline new customer activities
Address management
Purchasing management: planning and control of the assortment structure with regard to price and product group structure and procurement
Introduction of a new shop system
Design relaunch taking usability into account
Introduction of a new email system
SEO; SEM; banner advertising; affiliate marketing
Increased revenue by an average of 8% p.a. while replacing all IT systems and expanding the online share to 80%
Head of Sales/Managing Director Switzerland
Hess-Natur
Disciplinary and functional management of approximately 15 employees in total
Planning and analysis of activation and reactivation activities for Germany, Switzerland and Austria, including the corresponding cost and revenue planning
Conceptualization and advertising implementation of sales promotion activities
Planning and control of the advertising budget
Customer selection for catalog distribution
Definition of new customer activities
Advertising and assortment concept for new customer activities
Media planning
Initiation of cooperations with other companies
Responsibility for the call centers in CH/AT and customer accounting
Increased the number of new customers by 50% with the same level of resources
Head of Sales
Oppermann Versand AG
Disciplinary and functional management of approximately 11 employees
Marketing planning for the Hach Group and its various business areas
Successful market launch of Trendversand GmbH
Successful market launch of an office supplies assortment
Implementation of all the group’s marketing activities in the graphic and promotional areas
Customer selection for catalog distribution
Definition of measures to acquire new customers
Responsibility for the advertising presence of Oppermann Versand AG
Reversed the negative trend of declining revenues while maintaining stable marketing expenses
Project Manager Sales Promotion / Head of Sales Promotion Management
Josef Witt GmbH
Disciplinary and functional management of approximately 6 employees
Shared responsibility for the advertising presence of Witt-Weiden
Competitor monitoring
Analysis of catalogs taking into account the purchasing behavior of the individual customer groups
Compilation of assortments according to their respective objectives (activation/acquisition/reactivation)
Coordination of all media activities
Definition of the acquisition mix
Customer and response planning, as well as evaluation of all initiated campaigns
Long-term positive development in the number of new customers with constant costs per customer
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Strategy, Operations, Information Technology, and Procurement.
Languages
Education
Georg-Simon-Ohm-Fachhochschule
Diplom-Betriebswirt (FH) · Business Administration, focus on Marketing · Nuremberg, Germany
Staatliche Fachoberschule
Fachhochschulreife · Fürth, Germany
Quelle GmbH
Bürokaufmann · Commercial Training · Fürth, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Armin is based in Großostheim, Germany.
Armin speaks the following languages: German (Native), Danish (Advanced), English (Advanced).
Armin has at least 38 years of experience. During this time, Armin has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 4 years and 3 months. Note that Armin may not have shared all experience and actually has more experience.
Based on recent experience, Armin would be well-suited for roles such as: Freelancer/Interim Manager, Director of Distance Selling and E-Commerce, Owner.
Armin's most recent position is Freelancer/Interim Manager.
Armin is most experienced in industries like Retail, Fashion, and Food and Beverage.
Armin is most experienced in business areas like Marketing, Sales, and Strategy. Armin also has some experience in Operations, Information Technology, and Procurement.
Armin has recently worked in industries like Fashion and Food and Beverage.
Armin has recently worked in business areas like Marketing, Operations, and Strategy.
Armin holds a Bachelor in Business Administration, focus on Marketing from Georg-Simon-Ohm-Fachhochschule.
The availability of Armin needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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