Andreas Hirsch

• Led the UX design for the "Research and Development" module, which extends the decision intelligence app Aily with AI-driven business insights.
• Initiated and led a product team that successfully launched an optimized version of Aily for Apple Vision Pro, expanding Aily's reach into spatial data processing.
• Conducted in-depth UX research and user testing to continuously improve usability and engagement across all platforms.

• Created user-centered experiences and intuitive interfaces for well-known brands like Eucerin, Hansaplast, Juvederm, and MG, enhancing their digital presence.
• Provided pro bono design services for non-profit organizations such as BrandNewBundestag and the Paritätischer Wohlfahrtsverband to amplify their social impact.
• Curated and participated in art exhibitions to promote creative expression and community engagement.

I worked in the Special Projects Group and helped several teams across functions create over 50 pitches and prototypes using technologies like VR, AR, autonomy, and haptic interfaces.

• Collaborated with producers, engineers, and developers to produce videos, software, and hardware by creating concept sketches and illustrations for electronic products, characters, props, vehicles, environments, and UI elements.
• Drew and animated storyboards, keyframes, and motion sequences for both animations and live-action shoots, allowing teams to explore next-gen physical and digital user experiences.
• Developed and implemented high-precision 3D models, UI assets, and interactive elements in Unity and Unreal, delivering immersive prototypes that pushed the boundaries of user interaction.
• Played a key role in designing and refining the user experience for Apple Vision Pro, contributing to its successful launch.

• Designed the user interface for the Chip app on Android and iOS, contributing to its high user satisfaction with an average 4.5-star rating in the App Store.
• Created engaging editorial images to enhance news articles, boosting reader engagement and content clarity.

Developed impactful corporate designs, brand materials, and packaging concepts for clients in the medical and pharmaceutical sector, strengthening their brand identity and market presence.