Juliana Webel-Corporate Sustainability Strategy & Transformation Leader
Check rate
Experience
Sustainability Consultant for SMEs
Freelancer
- I help SMEs get VSME/VS-ready before their biggest customers come asking.
- Tailored SME Readiness Assessment and Implementation Road Map
Senior Sustainability Internal Advisor
JLL
- Redefined sustainability initiatives priorities, supporting the consistent adoption across 10+ EMEA geographies while accounting for regional market differences.
- Deployed the internal sustainability champions network (100+ employees), strengthening cross-functional and cross-regional collaboration.
- Advised C-level decisions by translating qualitative and quantitative sustainability survey data into clear insights and actionable guidance.
Senior Corporate Sustainability Consultant
Sphera
- Developed full-scope sustainability strategy: carbon accounting, risk assessment, double materiality, gap analyses, and disclosure-ready roadmaps aligned with CSRD, TCFD, CDP, and SBTi – across direct operations and value chains.
- Led 15+ end-to-end multidisciplinary sustainability strategy projects for cross-sector mid-sized and large organisations across Europe and the US.
- Managed cross-functional, multidisciplinary teams, executing on time and within budget, while cultivating team collaboration and knowledge sharing.
- Led commercial and sales activities, including sales pitches, client relationship management, project scoping, pricing, and contract negotiation resulting in €2M+ in advisory engagements between 2023 and 2024.
- Boosted business development and pipeline growth by developing new advisory offerings aligned with emerging regulations and market trends.
- Produced executive-level workshops, presentations and decision-ready deliverables.
- Directed internal knowledge-transfer initiatives and managed strategic partnerships, strengthening market positioning and commercial enablement.
- Reinforced thought leadership through technical articles, market insights, and webinar delivery (e.g., nature and biodiversity frameworks for risk assessment).
Climate Researcher
Perspectives Climate Group
- Research and project support in the fields of climate change mitigation, climate finance, carbon markets, GHG emissions reduction, sustainability reporting, SDGs, NDCs.
Global Tower Procurement Analyst
Siemens Gamesa
- Management of international suppliers and RFQ processes, including TCO composition and analysis.
- Supported the wind turbines' tower team with the RFQs and acquisition processes for projects in EMEA and APAC
- Enabled cross-functional communications for technical advice and knowledge transfer
- Supported the internal ESG team in building supplier questionnaire
Sustainability Manager
Omar Maksoud
- Implemented and managed LEED™ Green Building Certification.
- Developed and implemented training programmes, educational material, and workshops across organisational levels.
- Oversaw procurement and management of sustainability-related suppliers.
Sustainability Consultant for Green Buildings and Sustainable Construction
CTE
- Sustainability consultant specialising in LEED™ Green Building certification.
- Successful certification of 10+ projects across multiple regions in Brazil and asset classes (offices, stadiums, hospitals, distribution centres, neighbourhood).
- Provided hands-on sustainability advisory to clients, site visits, audits, and embedded support for multidisciplinary teams throughout project lifecycles.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Construction, Professional Services, Energy, Manufacturing, and Real Estate.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sustainability Management, Audit, Project Management, Strategy, Sales, and Procurement.
Summary
- Sustainability strategy professional with 15 years of engagement in the field, including 10 years of professional experience advising global, cross-sector organisations on ESG risk, regulatory readiness, and sustainability transformation.
- Deep expertise in corporate sustainability strategy, translating complex regulatory requirements and sustainability concepts for senior leadership and cross-functional teams into practical insights and decision-ready deliverables that organisations can act on.
- Drove business development and commercial growth through sales pitches, client relationship management, and new advisory offerings aligned with emerging regulations, influencing €2M+ in advisory engagements over a two-year period.
- Brings a hybrid consulting–corporate perspective, building trust and inspiring commitment across diverse teams and cultures to drive organisational adoption of sustainability strategy in dynamic, international environments.
Skills
- Sustainability Competencies: Csrd, Cdp, Tcfd, Tnfd, Dma, Sbti, Carbon Footprint, Systems Thinking, Change Management.
- Technical: Ms Office 365; Lca For Experts (Fka Gabi); Ai-Powered Tools And Workflows
- Core Competencies: Cross-Cultural Communication, Stakeholder Engagement, Creative Problem-Solving, Engaged Mentorship, Resilience, Accountability, Systems Thinking, Empathetic Leadership.
Languages
Education
HafenCity Universität Hamburg
Master of Science · Sustainable Development · Hamburg, Germany · 1.0
Presbyterian University Mackenzie
Architecture and Urban Planning · São Paulo, Brazil
Certifications & licenses
Google Project Management Professional Certificate
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Juliana is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Juliana speaks the following languages: Portuguese (Native), English (Advanced), Spanish (Advanced), German (Intermediate).
Juliana has at least 12 years of experience. During this time, Juliana has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 8 months. Note that Juliana may not have shared all experience and actually has more experience.
Based on recent experience, Juliana would be well-suited for roles such as: Sustainability Consultant for SMEs, Senior Sustainability Internal Advisor, Senior Corporate Sustainability Consultant.
Juliana's most recent position is Sustainability Consultant for SMEs at Freelancer.
In recent years, Juliana has worked for Freelancer, JLL, and Sphera.
Juliana is most experienced in industries like Construction, Professional Services, and Energy. Juliana also has some experience in Manufacturing and Real Estate.
Juliana is most experienced in business areas like Sustainability Management, Audit, and Project Management. Juliana also has some experience in Strategy, Sales, and Procurement.
Juliana has recently worked in industries like Professional Services and Real Estate.
Juliana has recently worked in business areas like Sustainability Management, Strategy, and Project Management.
Juliana holds a Master in Sustainable Development from HafenCity Universität Hamburg and a Bachelor in Architecture and Urban Planning from Presbyterian University Mackenzie.
Juliana has 1 certificate: Google Project Management Professional Certificate.
Juliana is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 3 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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