Magdalena Krippner - Lecturer — Communication, Marketing & Strategy

Q: Where is Magdalena based?

Magdalena is based in Cologne, Germany .

Q: What languages does Magdalena speak?

Magdalena speaks the following languages: Polish (Native), German (Advanced), English (Advanced) .

Q: How many years of experience does Magdalena have?

Magdalena has at least 18 years of experience. During this time, Magdalena has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 3 years . Note that Magdalena may not have shared all experience and actually has more experience.

Q: What is Magdalena's latest experience?

Magdalena's most recent position is Lecturer — Communication, Marketing & Strategy at IU International University of Applied Sciences .

Q: What companies has Magdalena worked for in recent years?

In recent years, Magdalena has worked for IU International University of Applied Sciences , about:communication , and Markplan Consulting .

Q: Which industries is Magdalena most experienced in?

Magdalena is most experienced in industries like Pharmaceutical , Cosmetics , and Automotive . Magdalena also has some experience in Energy , Manufacturing , and Food and Beverage .

Q: Which business areas is Magdalena most experienced in?

Magdalena is most experienced in business areas like Marketing , Strategy , and Project Management . Magdalena also has some experience in Sales , Business Intelligence , and Product Development .

Q: Which industries has Magdalena worked in recently?

Magdalena has recently worked in industries like Automotive , Energy , and Manufacturing .

Q: Which business areas has Magdalena worked in recently?

Magdalena has recently worked in business areas like Strategy , Marketing , and Business Intelligence .

Recommended expert

Cologne, Germany

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Experience

Jan 2023 - Jan 2025

2 years 1 month

Lecturer — Communication, Marketing & Strategy

IU International University of Applied Sciences

Designed and delivered curriculum at one of Europe’s largest universities (72,000+ students); rated highly above faculty average.
Emphasis on purposeful storytelling, ethical frameworks and human-centred thinking.

Feb 2021 - Present

5 years 5 months

Chief Marketing Officer — Strategy & Complex Communications

about:communication

Translated technically complex topics — industrial, automotive, environmental — into compelling human narratives; avg. 5+ tier-1 media placements per campaign; a single press webinar generated 30+ pieces of high-quality coverage.
Led strategy across 8+ concurrent accounts managing a team of 6–10; campaigns generated 40–300+ targeted leads per activation depending on niche.
Recently appointed coordinating international PR agency for Sensolus — overseeing communications across multiple markets.

Apr 2019 - Sep 2021

2 years 6 months

Co-Founder — Democratising Strategic Thinking

Markplan Consulting

Built a venture to make executive-level strategic thinking accessible to SMEs — the mission directly echoes impact work principles.
Secured 3 rounds of investor funding including reinvestment; scaled to a team of 8 within 1.5 years; won Vileda as flagship enterprise client within 6 months of launch.
Tool processed 200,000+ data inputs from 1,000+ companies across 25 industries.

Jan 2016 - Dec 2018

3 years

Senior Consultant · Account Manager · Project Manager

Birch Cove

Strategic communications and marketing advisor to major international brands; built and led interdisciplinary teams across pharma, FMCG and lifestyle.
Led US market launch for Avène across 3 key states; secured two anchor distribution partners and pioneered online consultation models ahead of the market — brand still growing 13+ years later.
Invited to co-create Glytone’s worldwide marketing strategy with the global brand team.

Jul 2014 - Mar 2016

1 year 9 months

Head of Marketing — Brand & Communications Leadership

Leti Pharma

Built the marketing function from scratch in a medically sensitive, trust-dependent category — translating clinical evidence into accessible patient and professional narratives.
Launched AT4 atopic skin line into a doctor-recommendation-driven market; tested multiple go-to-market models to reduce dependence on traditional gatekeepers; product remains on the German market 10+ years later.
Awarded by Leti Pharma for outstanding performance; converted from external consultant to Head of Marketing.

Jan 2008 - Dec 2014

7 years

Senior Consultant · Account Manager · Project Manager

Birch Cove

Strategic communications and marketing advisor to major international brands; built and led interdisciplinary teams across pharma, FMCG and lifestyle.
Led US market launch for Avène across 3 key states; secured two anchor distribution partners and pioneered online consultation models ahead of the market — brand still growing 13+ years later.
Invited to co-create Glytone’s worldwide marketing strategy with the global brand team.

Founder — Concept in Development

GOA — Gaming App for Youth

An early-stage concept I am actively developing: a purpose-driven app giving teenagers aged 11–17 a safe space to explore who they really are — their values, inner strengths and sense of self — through game-based quests.
From knowing who you are, to feeling that what you do matters.

Founder & Facilitator

Inspire — Women’s Community

Founded and have led for 8 years a motivational community for women focused on personal strategy, growth, and empowerment.
Creating space for vulnerable exploration, values work, and building inner agency.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Pharmaceutical, Cosmetics, Automotive, Energy, Manufacturing, and Food and Beverage.

Pharmaceutical

Cosmetics

Automotive

Energy

Manufacturing

Food and Beverage

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Project Management, Sales, Business Intelligence, and Product Development.

Marketing

Strategy

Project Management

Sales

Business Intelligence

Product Development

Summary

I’ve spent 20+ years in marketing and communications — building narratives for complex brands, translating difficult topics into human stories, and helping organisations connect with the people that matter to them. I’ve worked client-side, agency-side, and built my own investor-backed startup. Now I want to point all of that — the storytelling, the human-centred thinking, the appetite for complexity — towards work that genuinely contributes to something good.

I’ve been drawn to regenerative economics, systems thinking and inner development for years — as a learner first, not an expert — and I’m deliberately deepening that knowledge now. I’ve also moved from Poland to Greece, back to Poland, then built an entirely new life and career in Germany — in a new language, from zero. That experience taught me that not knowing yet is not a weakness. It’s where honest work begins.

Skills

Futuristic
Strategic
Ideation
Individualization
Maximizer
Systems Thinking
Change Management
Complexity Navigation
Coaching
Youth Empowerment
Community Building
Business Models
Storytelling
Data Insights
Ai Strategy
Ai Content
Digital Tools

Languages

Polish

Native

German

Advanced

English

Advanced

Education

Oct 2007 - Jun 2009

Warsaw School of Economics

Executive MBA · Warsaw, Poland

Oct 2001 - Jun 2006

Warsaw University

Honours Master’s · Management · Warsaw, Poland

Certifications & licenses

AI

PoliSync × Microsoft

Statistics

Experience

Total positions 8

Experience in Pharmaceutical 11 y

Avg length 2 y 8 m

Longest experience 6 y 11 m

Expertise

Recent roles Lecturer — Communication, Marketing & Strategy, Chief Marketing Officer — Strategy & Complex Communications, Co-Founder — Democratising Strategic Thinking

Main industries Pharmaceutical, Cosmetics, Automotive

Main business areas Marketing, Strategy, Project Management

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

March 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Magdalena based?

Magdalena is based in Cologne, Germany.

What languages does Magdalena speak?

Magdalena speaks the following languages: Polish (Native), German (Advanced), English (Advanced).

How many years of experience does Magdalena have?

Magdalena has at least 18 years of experience. During this time, Magdalena has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years. Note that Magdalena may not have shared all experience and actually has more experience.

What roles would Magdalena be best suited for?

Based on recent experience, Magdalena would be well-suited for roles such as: Lecturer — Communication, Marketing & Strategy, Chief Marketing Officer — Strategy & Complex Communications, Co-Founder — Democratising Strategic Thinking.

What is Magdalena's latest experience?

Magdalena's most recent position is Lecturer — Communication, Marketing & Strategy at IU International University of Applied Sciences.

What companies has Magdalena worked for in recent years?

In recent years, Magdalena has worked for IU International University of Applied Sciences, about:communication, and Markplan Consulting.

Which industries is Magdalena most experienced in?

Magdalena is most experienced in industries like Pharmaceutical, Cosmetics, and Automotive. Magdalena also has some experience in Energy, Manufacturing, and Food and Beverage.

Which business areas is Magdalena most experienced in?

Magdalena is most experienced in business areas like Marketing, Strategy, and Project Management. Magdalena also has some experience in Sales, Business Intelligence, and Product Development.

Which industries has Magdalena worked in recently?

Magdalena has recently worked in industries like Automotive, Energy, and Manufacturing.

Which business areas has Magdalena worked in recently?

Magdalena has recently worked in business areas like Strategy, Marketing, and Business Intelligence.

What is Magdalena's education?

Magdalena holds a Master from Warsaw School of Economics and a Master in Management from Warsaw University.

Does Magdalena have any certificates?

Magdalena has 1 certificate: AI.

What is the availability of Magdalena?

The availability of Magdalena needs to be confirmed.

What is the rate of Magdalena?

Magdalena's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.