Magdalena Krippner - Lecturer — Communication, Marketing & Strategy
Experience
Lecturer — Communication, Marketing & Strategy
IU International University of Applied Sciences
Designed and delivered curriculum at one of Europe’s largest universities (72,000+ students); rated highly above faculty average.
Emphasis on purposeful storytelling, ethical frameworks and human-centred thinking.
Chief Marketing Officer — Strategy & Complex Communications
about:communication
Translated technically complex topics — industrial, automotive, environmental — into compelling human narratives; avg. 5+ tier-1 media placements per campaign; a single press webinar generated 30+ pieces of high-quality coverage.
Led strategy across 8+ concurrent accounts managing a team of 6–10; campaigns generated 40–300+ targeted leads per activation depending on niche.
Recently appointed coordinating international PR agency for Sensolus — overseeing communications across multiple markets.
Co-Founder — Democratising Strategic Thinking
Markplan Consulting
Built a venture to make executive-level strategic thinking accessible to SMEs — the mission directly echoes impact work principles.
Secured 3 rounds of investor funding including reinvestment; scaled to a team of 8 within 1.5 years; won Vileda as flagship enterprise client within 6 months of launch.
Tool processed 200,000+ data inputs from 1,000+ companies across 25 industries.
Senior Consultant · Account Manager · Project Manager
Birch Cove
Strategic communications and marketing advisor to major international brands; built and led interdisciplinary teams across pharma, FMCG and lifestyle.
Led US market launch for Avène across 3 key states; secured two anchor distribution partners and pioneered online consultation models ahead of the market — brand still growing 13+ years later.
Invited to co-create Glytone’s worldwide marketing strategy with the global brand team.
Head of Marketing — Brand & Communications Leadership
Leti Pharma
Built the marketing function from scratch in a medically sensitive, trust-dependent category — translating clinical evidence into accessible patient and professional narratives.
Launched AT4 atopic skin line into a doctor-recommendation-driven market; tested multiple go-to-market models to reduce dependence on traditional gatekeepers; product remains on the German market 10+ years later.
Awarded by Leti Pharma for outstanding performance; converted from external consultant to Head of Marketing.
Senior Consultant · Account Manager · Project Manager
Birch Cove
Strategic communications and marketing advisor to major international brands; built and led interdisciplinary teams across pharma, FMCG and lifestyle.
Led US market launch for Avène across 3 key states; secured two anchor distribution partners and pioneered online consultation models ahead of the market — brand still growing 13+ years later.
Invited to co-create Glytone’s worldwide marketing strategy with the global brand team.
Founder — Concept in Development
GOA — Gaming App for Youth
An early-stage concept I am actively developing: a purpose-driven app giving teenagers aged 11–17 a safe space to explore who they really are — their values, inner strengths and sense of self — through game-based quests.
From knowing who you are, to feeling that what you do matters.
Founder & Facilitator
Inspire — Women’s Community
Founded and have led for 8 years a motivational community for women focused on personal strategy, growth, and empowerment.
Creating space for vulnerable exploration, values work, and building inner agency.
Industry Experience
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Experienced in Pharmaceutical, Cosmetics, Automotive, Energy, Manufacturing, and Food and Beverage.
Business Area Experience
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Experienced in Marketing, Strategy, Project Management, Sales, Business Intelligence, and Product Development.
Summary
I’ve spent 20+ years in marketing and communications — building narratives for complex brands, translating difficult topics into human stories, and helping organisations connect with the people that matter to them. I’ve worked client-side, agency-side, and built my own investor-backed startup. Now I want to point all of that — the storytelling, the human-centred thinking, the appetite for complexity — towards work that genuinely contributes to something good.
I’ve been drawn to regenerative economics, systems thinking and inner development for years — as a learner first, not an expert — and I’m deliberately deepening that knowledge now. I’ve also moved from Poland to Greece, back to Poland, then built an entirely new life and career in Germany — in a new language, from zero. That experience taught me that not knowing yet is not a weakness. It’s where honest work begins.
Skills
- Futuristic
- Strategic
- Ideation
- Individualization
- Maximizer
- Systems Thinking
- Change Management
- Complexity Navigation
- Coaching
- Youth Empowerment
- Community Building
- Business Models
- Storytelling
- Data Insights
- Ai Strategy
- Ai Content
- Digital Tools
Languages
Education
Warsaw School of Economics
Executive MBA · Warsaw, Poland
Warsaw University
Honours Master’s · Management · Warsaw, Poland
Certifications & licenses
AI
PoliSync × Microsoft
Statistics
Experience
Expertise
Qualifications
Profile
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