Annekatrin Buhl - Employer Branding Consultant with 23 Years

Recommended expert

Berlin, Germany

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Experience

Sep 2018 - Present

8 years

Berlin, Germany

Freelance Employer Branding Consultant

Guiding employers on their path to an attractive employer brand
Advising 40+ clients across various mid-sized industries
Awards for supported consulting projects: Shortlisted for HR Excellence Awards 2019, Gold Stevie Award 2019, 3rd place Trendence Awards 2023, Marketing Prize Leipzig 2023, Gold Stevie Award 2023

Apr 2014 - Aug 2018

4 years 5 months

Berlin, Germany

Head of PR & Marketing, Press Officer

Trendence Institut GmbH

Strategic planning and hands-on implementation of corporate communications
Media relations for market research results on employers, employer branding and personnel marketing
Website, social media, events, stakeholder communication, brand development, corporate design, evaluation

May 2008 - Mar 2014

5 years 11 months

Unterföhring, Germany

Communications Consultant, Employer Branding Project Manager

wbpr Kommunikation GmbH

Advising mid-sized companies and state and federal ministries on strategic communication, employer branding, storytelling, stakeholder management and media relations

Aug 2005 - Dec 2005

5 months

Berlin, Germany

PR Intern

wbpr Public Relations GmbH

Aug 2003 - May 2004

10 months

Leipzig, Germany

Intern in Press Relations and Production Management; Acting Head of Press Relations

LOFFT Verein zur Förderung des Leipziger OFF-Theaters

Acting head of press relations (from January 2004)
Press relations and production management (intern)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Government and Administration, Arts and Crafts, and Media and Entertainment.

Professional Services

Government and Administration

Arts and Crafts

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Human Resources, Strategy, and Production.

Marketing

Human Resources

Strategy

Production

Languages

German

Native

English

Advanced

Education

Jan 2006 - May 2006

Jyväskylän Yliopisto

Organizational Communication and PR · Jyväskylä, Finland

Oct 2002 - Mar 2008

University of Leipzig

Magistra Artium, Communication and Media Studies, focus on Public Relations/PR · Communication and Media Studies · Leipzig, Germany · 1.5

Oct 2001 - Sep 2002

University of Bayreuth

Bachelor of Arts · English Studies; Economics · Bayreuth, Germany

...and 3 more

Certifications & licenses

Systemic Organizational Consulting (swf)

NLP Master (DVNLP) (Neures Academy)

NLP Practitioner (DVNLP) (Neures Academy)

Content Marketing Manager (sma)

Project Management – Leadership and Team Development (VHS)

Project Management – Basics of Project Work (VHS)

Storytelling (scm)

Communication Concept: Planning and Designing PR Concepts (UMC Potsdam)

Statistics

Experience

Total positions 5

Experience in Professional Services 18.5 y

Avg length 3 y 10 m

Longest experience 7 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Employer Branding Consultant, Head of PR & Marketing, Press Officer, Communications Consultant, Employer Branding Project Manager

Main industries Professional Services, Government and Administration, Arts and Crafts

Main business areas Marketing, Human Resources, Strategy

Qualifications

Highest degree Master

Certifications earned 9

Profile

Created

December 2025

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Frequently asked questions

Have questions? Find more information here.

Annekatrin is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Annekatrin speaks the following languages: German (Native), English (Advanced).

Annekatrin has at least 19 years of experience. During this time, Annekatrin has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 10 months. Note that Annekatrin may not have shared all experience and actually has more experience.

Based on recent experience, Annekatrin would be well-suited for roles such as: Freelance Employer Branding Consultant, Head of PR & Marketing, Press Officer, Communications Consultant, Employer Branding Project Manager.

Annekatrin's most recent position is Freelance Employer Branding Consultant at Freelance Employer Branding Consultant.

In recent years, Annekatrin has worked for Freelance Employer Branding Consultant.

Annekatrin is most experienced in industries like Professional Services, Government and Administration, and Arts and Crafts. Annekatrin also has some experience in Media and Entertainment.

Annekatrin is most experienced in business areas like Marketing, Human Resources, and Strategy. Annekatrin also has some experience in Production.

Annekatrin has recently worked in industries like Professional Services.

Annekatrin has recently worked in business areas like Human Resources and Marketing.

Annekatrin holds a Master in Communication and Media Studies from University of Leipzig and a Bachelor in English Studies; Economics from University of Bayreuth.

Annekatrin has 9 certificates. Among them, these include: Systemic Organizational Consulting (swf), NLP Master (DVNLP) (Neures Academy), and NLP Practitioner (DVNLP) (Neures Academy).

Annekatrin is immediately available part-time for suitable projects.

Daily Rate Distribution

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The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 940 €

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Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.