Annekatrin B.-Freelance Employer Branding Consultant

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Experience
Freelance Employer Branding Consultant
Freelance Employer Branding Consultant
- Guiding employers on their path to an attractive employer brand
- Advising 40+ clients across various mid-sized industries
- Awards for supported consulting projects: Shortlisted for HR Excellence Awards 2019, Gold Stevie Award 2019, 3rd place Trendence Awards 2023, Marketing Prize Leipzig 2023, Gold Stevie Award 2023
Head of PR & Marketing, Press Officer
Trendence Institut GmbH
- Strategic planning and hands-on implementation of corporate communications
- Media relations for market research results on employers, employer branding and personnel marketing
- Website, social media, events, stakeholder communication, brand development, corporate design, evaluation
Communications Consultant, Employer Branding Project Manager
wbpr Kommunikation GmbH
- Advising mid-sized companies and state and federal ministries on strategic communication, employer branding, storytelling, stakeholder management and media relations
PR Intern
wbpr Public Relations GmbH
Intern in Press Relations and Production Management; Acting Head of Press Relations
LOFFT Verein zur Förderung des Leipziger OFF-Theaters
- Acting head of press relations (from January 2004)
- Press relations and production management (intern)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Government and Administration, Arts and Crafts, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Human Resources, Strategy, and Production.
Languages
Education
Jyväskylän Yliopisto
Organizational Communication and PR · Jyväskylä, Finland
University of Leipzig
Magistra Artium, Communication and Media Studies, focus on Public Relations/PR · Communication and Media Studies · Leipzig, Germany · 1.5
University of Bayreuth
Bachelor of Arts · English Studies; Economics · Bayreuth, Germany
Certifications & licenses
Systemic Organizational Consulting (swf)
NLP Master (DVNLP) (Neures Academy)
NLP Practitioner (DVNLP) (Neures Academy)
Content Marketing Manager (sma)
Project Management – Leadership and Team Development (VHS)
Project Management – Basics of Project Work (VHS)
Storytelling (scm)
Communication Concept: Planning and Designing PR Concepts (UMC Potsdam)
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Annekatrin is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Annekatrin speaks the following languages: German (Native), English (Advanced).
Annekatrin has at least 19 years of experience. During this time, Annekatrin has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 11 months. Note that Annekatrin may not have shared all experience and actually has more experience.
Based on recent experience, Annekatrin would be well-suited for roles such as: Freelance Employer Branding Consultant, Head of PR & Marketing, Press Officer, Communications Consultant, Employer Branding Project Manager.
Annekatrin's most recent position is Freelance Employer Branding Consultant at Freelance Employer Branding Consultant.
In recent years, Annekatrin has worked for Freelance Employer Branding Consultant.
Annekatrin is most experienced in industries like Professional Services, Government and Administration, and Arts and Crafts. Annekatrin also has some experience in Media and Entertainment.
Annekatrin is most experienced in business areas like Marketing, Human Resources, and Strategy. Annekatrin also has some experience in Production.
Annekatrin has recently worked in industries like Professional Services.
Annekatrin has recently worked in business areas like Human Resources and Marketing.
Annekatrin holds a Master in Communication and Media Studies from University of Leipzig and a Bachelor in English Studies; Economics from University of Bayreuth.
Annekatrin has 9 certificates. Among them, these include: Systemic Organizational Consulting (swf), NLP Master (DVNLP) (Neures Academy), and NLP Practitioner (DVNLP) (Neures Academy).
The availability of Annekatrin needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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