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Johann Schmidt-Business Development & Go-To-Market - MedTech and Industry

Johann Schmidt - Business Development & Go-To-Market - MedTech and Industry - profile avatar
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Available
Würzburg, Germany

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Experience

Oct 2023 - Present
Würzburg, Germany
Remote

Business Development and Commercial Advisory

Freelance

Position Summary
Business Development and Commercial Advisory at Freelance
Industries
Banking and Finance
Healthcare
Insurance
Information Technology
Transportation
Manufacturing
Business Areas
Customer Service
Information Technology
Operations
Product Development
Research and Development
Sales
Strategy
  • Sales representation and go-to-market for a listed foreign manufacturer of aesthetic medical technology, around USD 60 million in annual revenue: building the sales structure in my own territory, direct sales to practices and clinics, training and user support

  • Three go-to-market and sales representation mandates in the MedTech and aesthetic device environment: building operational sales structures and opening up new sales channels in the healthcare sector

  • Six-figure revenue within the first four months through sales representation and go-to-market mandates

  • Operational setup of a medical franchise system: market analysis, SOPs and process digitalization, patient retention, 133 percent patient growth

  • Venture building for a German medical technology manufacturer: sales architecture, sales processes, and scaling network

  • Development of a B2B SaaS for the healthcare sector with multi-tenant architecture and seat-based revenue model

  • Sales training and sparring for a managing director in the physician segment, a subsidiary of an international insurance group

  • Strategic alignment and investor storytelling for an international air freight company, investment volume of EUR 2 million

  • Go-to-market for an AI-based inspection system with successful market launch

Feb 2021 - Feb 2023
Würzburg, Germany

Co-Founder and Business Development

Vision4Quality GmbH

Position Summary
Co-Founder and Business Development at Vision4Quality GmbH
Industries
Information Technology
Manufacturing
Business Areas
Information Technology
Product Development
Sales
Strategy
  • Built the company from zero to eleven employees in 18 months, bootstrapped
  • Responsible for the entire sales architecture and growth strategy, building the first sales employee and coordinating the co-founders in sales execution
  • Market launch of the self-developed machine vision system ModPCB, eleven systems sold in the first year at EUR 15,000 to 25,000 per system
  • Go-to-market cycle from prototype to first order in seven months
  • Acquired Dräxlmaier Group, Austria, EUR 5.5 billion revenue, with follow-up order
  • Cooperation agreement with the DACH integrator ANS answer elektronik GmbH
  • Opened up a new industry with our own inspection AI, go-to-market in eight months
  • At exit: opportunity funnel of over EUR 1.1 million, built from scratch
  • New customer acquisition, key account development, and stakeholder management with customers, partners, potential investors, and advisory board
Sep 2020 - Feb 2021
Würzburg, Germany

Business Development

Tuchscherer und Kürschner GbR

Position Summary
Business Development at Tuchscherer und Kürschner GbR
Industries
Professional Services
Business Areas
Product Development
Sales
Strategy
  • Product strategy, sales architecture, and restructuring of the business model for product-market fit
  • Preparation for the conversion into Vision4Quality GmbH
Jun 2015 - Sep 2020
Kreuzwertheim, Germany

Area Sales and Key Account Manager

SEHO Systems GmbH

Position Summary
Area Sales and Key Account Manager at SEHO Systems GmbH
Industries
Manufacturing
Business Areas
Project Management
Sales

January 2018 to September 2020 — Area Sales and Key Account Management

  • Seven-figure annual revenue responsibility for the USA, Canada, Mexico, Turkey, and Switzerland, including target and sales planning
  • Responsibility for the sales network in North America
  • Coordination of the US subsidiary in Cincinnati and global key account management
  • 110.4 percent target achievement when leaving in August 2020
  • Acquisition of Celestica, Canada, EUR 5.6 billion revenue, after 25 years of competitor dominance: seven-figure total volume
  • Introduction of innovative system technology at HELLA Mexico with rollout to Romania and China, first order in the six-figure range
  • Leading negotiations with management, engineering, and purchasing, presenting complex technical systems at trade fairs and with customers

June 2015 to January 2018 — Equipment Engineering and Project Management

  • Mechanical assembly of soldering systems and prototypes
  • From 2016, led major technical projects with contract volumes in the seven-figure range
  • Managed cross-functional project teams of 13 to 20 people
  • Translated customer requirements into technical specifications, responsible for result quality, on-time delivery, and customer satisfaction
Jul 2014 - Jun 2015
Würzburg, Germany

Content Editor

Freelance

Position Summary
Content Editor at Freelance
Business Areas
Marketing
Strategy
  • Ghostwriting for websites, marketing copy, and technical articles
  • Prepared technical and business content that needs explanation in a way that fits the target audience
  • Foundation for my current work on positioning, messaging, and pitch materials

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Manufacturing, Information Technology, Banking and Finance, Healthcare, Insurance, and Transportation.

Manufacturing
Information Technology
Banking and Finance
Healthcare
Insurance
Transportation
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Strategy, Product Development, Project Management, Information Technology, and Customer Service.

Sales
Strategy
Product Development
Project Management
Information Technology
Customer Service
Profile match chart

Summary

For over ten years, I have been opening up markets for products that need explanation, in industry and healthcare, from family businesses to large corporations. First with equipment and machines, and since 2020 with software and medical technology. I started as an equipment builder, led major technical projects, managed a sales network in North America, and built my own company from zero to eleven employees. My strength is building and executing systems: creating sales structures, partner networks, and processes where there was nothing before. I work with frameworks and a hands-on mindset.

Skills

Building And Structure

  • Go-To-Market
  • Sales Setup
  • Sales Structures
  • Partner Networks
  • Sales Agents
  • Distribution Setup
  • Business Model Design
  • Venture Building
  • Market Entry
  • Internationalization
  • Sop Development
  • Process Digitalization

Sales And Closing

  • Business Development
  • New Customer Acquisition
  • Key Account Management
  • Negotiation At Decision-Maker Level
  • Customer Development
  • Sales Training
  • Sales Enablement

Market And Positioning

  • Market Analysis
  • Competitor Analysis
  • Pricing
  • Recurring Revenue Models
  • Product-Market Fit
  • Business Plan
  • Positioning
  • Messaging
  • Content Strategy
  • Copywriting
  • Technical Articles
  • Website Concept
  • Investor Storytelling
  • Pitch Deck

Industries

  • Medical Technology
  • Medtech
  • Aesthetic Devices
  • Healthcare
  • Mechanical Engineering
  • Plant Engineering
  • Electronics Manufacturing
  • B2b Saas

Roles

  • Interim Business Development
  • Interim Sales
  • Commercial Advisory
  • Venture Builder
  • Sales Representation

Software And Systems

  • Crm: Salesforce, Hubspot
  • Practice Management: Insuite, Doctolib, Tomedo
  • Operations: Odoo Erp, Confluence, Jira, Enterprise Architect, Microsoft 365

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Oct 2016 - Oct 2020

PFH Göttingen

Business Psychology · Göttingen, Germany

Oct 2011 - Jul 2014

WDS Würzburg

State-certified Business Interpreter and Business Translator · Business Interpreter and Business Translator · Würzburg, Germany

Statistics

Experience

Total positions 5
Experience in Manufacturing 10 y
Avg length 2 y 3 m
Longest experience 5 y 3 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Business Development and Commercial Advisory, Co-Founder and Business Development, Business Development
Main industries Manufacturing, Information Technology, Banking and Finance
Main business areas Sales, Strategy, Product Development

Qualifications

Highest degree Bachelor

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Johann is based in Würzburg, Germany and can operate in on-site, hybrid, and remote work models.

Johann speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

Johann has at least 11 years of experience. During this time, Johann has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 3 months. Note that Johann may not have shared all experience and actually has more experience.

Based on recent experience, Johann would be well-suited for roles such as: Business Development and Commercial Advisory, Co-Founder and Business Development, Business Development.

Johann's most recent position is Business Development and Commercial Advisory at Freelance.

In recent years, Johann has worked for Freelance and Vision4Quality GmbH.

Johann is most experienced in industries like Manufacturing, Information Technology, and Banking and Finance. Johann also has some experience in Healthcare, Insurance, and Transportation.

Johann is most experienced in business areas like Sales, Strategy, and Product Development. Johann also has some experience in Project Management, Information Technology, and Customer Service.

Johann has recently worked in industries like Information Technology, Manufacturing, and Banking and Finance.

Johann has recently worked in business areas like Information Technology, Product Development, and Sales.

Johann holds a Bachelor in Business Interpreter and Business Translator from WDS Würzburg.

Johann is immediately available part-time for suitable projects.

Johann's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Johann, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

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The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 1060 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Rate comparison chart
Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.