Johann Schmidt-Business Development & Go-To-Market - MedTech and Industry
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Experience
Business Development and Commercial Advisory
Freelance
Sales representation and go-to-market for a listed foreign manufacturer of aesthetic medical technology, around USD 60 million in annual revenue: building the sales structure in my own territory, direct sales to practices and clinics, training and user support
Three go-to-market and sales representation mandates in the MedTech and aesthetic device environment: building operational sales structures and opening up new sales channels in the healthcare sector
Six-figure revenue within the first four months through sales representation and go-to-market mandates
Operational setup of a medical franchise system: market analysis, SOPs and process digitalization, patient retention, 133 percent patient growth
Venture building for a German medical technology manufacturer: sales architecture, sales processes, and scaling network
Development of a B2B SaaS for the healthcare sector with multi-tenant architecture and seat-based revenue model
Sales training and sparring for a managing director in the physician segment, a subsidiary of an international insurance group
Strategic alignment and investor storytelling for an international air freight company, investment volume of EUR 2 million
Go-to-market for an AI-based inspection system with successful market launch
Co-Founder and Business Development
Vision4Quality GmbH
- Built the company from zero to eleven employees in 18 months, bootstrapped
- Responsible for the entire sales architecture and growth strategy, building the first sales employee and coordinating the co-founders in sales execution
- Market launch of the self-developed machine vision system ModPCB, eleven systems sold in the first year at EUR 15,000 to 25,000 per system
- Go-to-market cycle from prototype to first order in seven months
- Acquired Dräxlmaier Group, Austria, EUR 5.5 billion revenue, with follow-up order
- Cooperation agreement with the DACH integrator ANS answer elektronik GmbH
- Opened up a new industry with our own inspection AI, go-to-market in eight months
- At exit: opportunity funnel of over EUR 1.1 million, built from scratch
- New customer acquisition, key account development, and stakeholder management with customers, partners, potential investors, and advisory board
Business Development
Tuchscherer und Kürschner GbR
- Product strategy, sales architecture, and restructuring of the business model for product-market fit
- Preparation for the conversion into Vision4Quality GmbH
Area Sales and Key Account Manager
SEHO Systems GmbH
January 2018 to September 2020 — Area Sales and Key Account Management
- Seven-figure annual revenue responsibility for the USA, Canada, Mexico, Turkey, and Switzerland, including target and sales planning
- Responsibility for the sales network in North America
- Coordination of the US subsidiary in Cincinnati and global key account management
- 110.4 percent target achievement when leaving in August 2020
- Acquisition of Celestica, Canada, EUR 5.6 billion revenue, after 25 years of competitor dominance: seven-figure total volume
- Introduction of innovative system technology at HELLA Mexico with rollout to Romania and China, first order in the six-figure range
- Leading negotiations with management, engineering, and purchasing, presenting complex technical systems at trade fairs and with customers
June 2015 to January 2018 — Equipment Engineering and Project Management
- Mechanical assembly of soldering systems and prototypes
- From 2016, led major technical projects with contract volumes in the seven-figure range
- Managed cross-functional project teams of 13 to 20 people
- Translated customer requirements into technical specifications, responsible for result quality, on-time delivery, and customer satisfaction
Content Editor
Freelance
- Ghostwriting for websites, marketing copy, and technical articles
- Prepared technical and business content that needs explanation in a way that fits the target audience
- Foundation for my current work on positioning, messaging, and pitch materials
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Information Technology, Banking and Finance, Healthcare, Insurance, and Transportation.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, Product Development, Project Management, Information Technology, and Customer Service.
Summary
For over ten years, I have been opening up markets for products that need explanation, in industry and healthcare, from family businesses to large corporations. First with equipment and machines, and since 2020 with software and medical technology. I started as an equipment builder, led major technical projects, managed a sales network in North America, and built my own company from zero to eleven employees. My strength is building and executing systems: creating sales structures, partner networks, and processes where there was nothing before. I work with frameworks and a hands-on mindset.
Skills
Building And Structure
- Go-To-Market
- Sales Setup
- Sales Structures
- Partner Networks
- Sales Agents
- Distribution Setup
- Business Model Design
- Venture Building
- Market Entry
- Internationalization
- Sop Development
- Process Digitalization
Sales And Closing
- Business Development
- New Customer Acquisition
- Key Account Management
- Negotiation At Decision-Maker Level
- Customer Development
- Sales Training
- Sales Enablement
Market And Positioning
- Market Analysis
- Competitor Analysis
- Pricing
- Recurring Revenue Models
- Product-Market Fit
- Business Plan
- Positioning
- Messaging
- Content Strategy
- Copywriting
- Technical Articles
- Website Concept
- Investor Storytelling
- Pitch Deck
Industries
- Medical Technology
- Medtech
- Aesthetic Devices
- Healthcare
- Mechanical Engineering
- Plant Engineering
- Electronics Manufacturing
- B2b Saas
Roles
- Interim Business Development
- Interim Sales
- Commercial Advisory
- Venture Builder
- Sales Representation
Software And Systems
- Crm: Salesforce, Hubspot
- Practice Management: Insuite, Doctolib, Tomedo
- Operations: Odoo Erp, Confluence, Jira, Enterprise Architect, Microsoft 365
Languages
Education
PFH Göttingen
Business Psychology · Göttingen, Germany
WDS Würzburg
State-certified Business Interpreter and Business Translator · Business Interpreter and Business Translator · Würzburg, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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