Patrick Marinoff-Senior Advisor

Target industries

• Automotive:

• OEMs: premium, performance and luxury-focused manufacturers

• Sub-brand development: applying my experience from the successful global build-up of Mercedes-AMG and Maybach to similar sub-brand positioning (performance and luxury brands within larger OEM structures)

• Import organizations and regional sales management

• Dealer organizations: managing and transforming large retail and dealer networks, including network strategy, partner development and multi-channel retail

• Luxury & Premium Consumer Goods (Non-Automotive):

• High-quality, durable branded goods (e.g. watches, jewelry, high-end design, sports and leisure items, furniture, interiors, yachts)

• Companies with multi-tier distribution systems (B2B2C), i.e. managing international dealer networks as well as direct customer outreach (B2C), similar to the automotive business model

• Brands with high demands on brand management, customer experience and personal client relationships (UHNWI, VIP, key account management)

• Other industry segments:

• Lifestyle, leisure, high-end travel, luxury hospitality (brand and network expansion, direct-to-client approaches)

• Durable premium goods / capital goods with an international distribution focus

Target roles and functions

• Chief Commercial Officer (CCO)
• Chief Sales Officer (CSO)
• Chief Marketing Officer (CMO)
• Chief Growth Officer (CGO)
• General Manager / Managing Director with full P&L and go-to-market responsibility
• Mandates with international market development, network management, pricing and margin optimization, digital sales transformation, direct-to-consumer approaches and building high-performing international teams

Target companies

• Internationally active premium and luxury companies with growth potential in the DACH region and/or global expansion
• Medium-sized companies transitioning to professional sales, marketing and network management
• Corporate divisions looking to strategically build, reposition or scale sub-brands internationally
• Companies with a strong brand affinity, clear positioning and a consistent brand experience across all sales channels

Private Equity (as a dedicated search stream)

• Investments in private equity portfolios focused on value-oriented growth, internationalization and commercialization
• Taking on CCO/CSO/CMO/CGO roles in portfolio companies, regardless of specific industry, due to my general management expertise, fast execution skills and strength in building high-performing, motivated teams
• Transferring experience from the automotive luxury world to similar structures in the PE environment, particularly regarding:
• Internationalization
• Performance orientation
• Network management
• Multi-channel sales
• Premium client engagement (B2B & B2C)