Display & Video 360 Experts in Germany
for smarter campaigns, matched in minutes with vetted and available freelancersHire experts who plan programmatic media, configure audience and bidding strategies, and manage Campaign Manager 360 integrations. Get precise, fast matching with vetted freelancers who are available for your project in Germany.
Meet FRATCH Experts in Germany, who have recently used Display & Video 360
Dmitry P.
Last position:
Freelance Digital Marketing Analyst at Freelance
- Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
- Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
- Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
- Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.
Daniel R.
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Jonas H.
Last position:
Senior Performance Marketing Manager at HDI Versicherung AG
- Developed data-driven performance strategies and managed cross-functional agency teams.
- Led KPI forecasting, budgeting, and implemented scalable creative solutions.
- Linked creative insights with analytics to increase marketing efficiency.
- Developed inspiring campaigns based on brand strategy and data-driven insights.
- Performed budget planning, forecasting, and full KPI accountability.
- Led and executed an agency pitch for performance marketing.
Linda S.
Last position:
Senior Consultant Paid Media at morefire GmbH
- Increased clients' affiliate revenues by at least 20 % p.a. each year and improved ROAS and profitability
- Managed and optimized affiliate and display campaigns for national and international E-Commerce clients
- Expanded and maintained partner networks and acquired new publishers
- Independently conducted pitches, affiliate audits and upselling consulting
- Tracking setups, data analysis, A/B tests, forecasting and reporting; AI training and Custom-GPTs
Markus L.
Last position:
Affiliate Marketing Consultant at Vetain GmbH
Vetain.de
Building and expanding the existing affiliate network
- Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
- Commissioned / agency contract for building a new affiliate network
- Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
- Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network
Roxana B.
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Developed and optimized holistic full-funnel marketing strategies
- Analyzed and assessed existing tracking and attribution models
- Developed recommendations to improve data flow and tool integration
- Derived insights from performance data
- Prepared management reports and developed strategic recommendations for the C-level
- Developed an integrated, data-driven approach to managing digital marketing and communications activities
Shahram D.
Last position:
IT Project Manager & Consultant (Design and Implementation of EU Regulations) at Witt Group / Otto Group
- Planning, management and monitoring of the Corporate Responsibility Tech Enablement project for IT
- Design and implementation of the EUDR (EU Deforestation Regulation)
- Design and implementation of the Eco-Design Regulation
- Continuation of projects as part of the Corporate Responsibility strategy
- Definition and review of requirements (e.g. governance, success metrics) and, where necessary, analysis and resolution of problems
- Overall management, marketing, communication and quality assurance of the projects
- Creation of the project plan including timeline/roadmap, budget and resources
- Ensuring compliance with budget and deadlines
- Defining project management guidelines, methods and priorities
- Planning and tracking resources & efforts, also in cooperation with other IT departments
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Management of internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, Sharepoint, MS 365 Platform etc.)
- Development of standards and automation of processes
- Technical design and documentation of the Digital Product Passport
- Selection and evaluation of potential software providers
- Training and workshops on Osapiens
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, Sharepoint, MS 365 Platform, Trello, Osapiens, Naravero etc.
Ana Rita G.
Last position:
Marketing Consultant & Coach at Self-employed
- Fractional marketing leader, conducting audits and leading projects while advising C-level stakeholders on infrastructure, performance, and operations.
- Developing performance management frameworks including CAC/LTV analysis, target setting, OKRs, and KPI alignment across regional segments and acquisition channels.
- Developing segmentation strategies, ICP profiles, and full-funnel structures in collaboration with marketing and sales teams.
- Supporting CRM (HubSpot) implementation and developing the marketing framework for lead scoring, attribution, lifecycle journeys, reporting, and cross-team processes.
- Coaching cross-functional stakeholders through complex strategic processes, driving alignment across marketing, sales, product, and business analytics.
- Developed executive-level reports and presentations with project outcomes and actionable insights to support business decisions.
- Supporting GTM activities including new market launches and agency procurement.
- Hiring, onboarding, and coaching digital marketing teams.
Muhilan P.
Last position:
Media Consultant at Freelancer
Delivered comprehensive programmatic video advertising product strategy for Sportradar DSP, conducting competitive assessment, identifying product gaps, and developing prioritized roadmap recommendations; created KPI framework for campaign performance monitoring and sales enablement materials.
Serving as ad tech product advisor for Guidepoint and Dedale Intelligence, delivering paid consultations on current and emerging ad tech market trends, product strategies, and monetization opportunities.
Managed paid advertising campaigns on Meta for clients in both cultural events and performance marketing, optimizing audience targeting and overall campaign performance.
Hong T.
Last position:
Performance Ads Consultant (Meta) at Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Baljinder K.
Last position:
Paid Media Manager at Peak Ace AG
- Develop comprehensive media plans and strategies aligned with client goals, target audience insights, and industry best practices
- Oversee the entire lifecycle of PPC and PSA campaigns, from planning and execution to optimisation and reporting
- Prepare and share detailed campaign performance reports with Looker Studio, highlighting key metrics, insights, and recommendations
- Utilise project management tools like Asana Board to efficiently organise, track, and prioritise tasks related to campaign management and client communication
- Regularly communicate with clients via email and phone calls to discuss campaign progress, address concerns, and provide updates as main point of contact
- Prepare and facilitate monthly, quarterly, and annual business reviews or strategy meetings with clients to review campaign performance, discuss strategic initiatives, and align on future objectives
- Provide strategic recommendations and insights to help clients achieve their business objectives and drive growth
- Collaborate with internal teams, such as creative, copywriting, and analytics, to ensure timely execution and delivery of campaign assets and materials
Projects:
- Skyrocketing Sales in Travel: Developed and executed a comprehensive paid advertising campaign encompassing paid search and display advertising for a leading travel company. Targeted audiences researching flights and holiday packages using keyword research, compelling ad copy, and strategic bid optimization to maximize reach and impact.
Stefan T.
Last position:
Freelancer for Programmatic Advertising & Ad Tech Solutions at toxby consulting
- Clients: REWE Group, Matterkind, Target Video, Payback, Saint Elmo's, Cookie Labs
Discover over 15,000 top freelancers
Statistics of experts using Display & Video 360
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
2.4 years
Positions per freelancer
11
Top business areas
Marketing, Business Intelligence, Strategy
Top industries
Advertising, Media and Entertainment, Professional Services
Certification focus areas
Business Intelligence, Marketing, Information Technology
Bachelor's degree or higher
82%
Master's degree or higher
45%
Doctorate
9%
Certifications per freelancer
3
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Germany using Display & Video 360
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Display & Video 360 experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (100%)
- Media and Entertainment (67%)
- Professional Services (67%)
- Retail (67%)
- Information Technology (58%)
- Tourism (50%)
- Fashion (33%)
- Education (25%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Display & Video 360 does
Display & Video 360, commonly called DV360, is Google’s demand-side platform for planning, buying and optimizing programmatic advertising. It helps teams manage display, video, connected TV, audio and other digital media across publishers and exchanges from one workflow. Campaigns can be organized by advertiser, campaign, insertion order and line item.
Campaign architecture
DV360 specialists translate media goals into structured campaigns with suitable inventory, budgets, schedules and frequency controls. They configure targeting for audiences, contexts, devices, locations and brand-safety requirements. They also coordinate creatives, tracking and measurement so campaign data remains consistent from impression to conversion.
- Set up advertisers, campaigns, insertion orders and line items
- Configure bidding, pacing, targeting and frequency management
- Connect creatives, floodlight activities and conversion signals
- Monitor delivery, performance and inventory quality
Google Marketing Platform ecosystem
Strong professionals understand how DV360 works with Campaign Manager 360, Search Ads 360, Google Analytics and Looker Studio. They may also work with Google Marketing Platform APIs, data feeds, Floodlight, audience lists and reporting exports. Knowledge of ad servers, verification tools, consent signals and creative specifications is important for reliable activation.
When companies bring in specialists
Companies often need freelance expertise during a new account setup, a programmatic media launch, an agency transition or a measurement redesign. Support is also valuable when campaigns underdeliver, reporting is inconsistent, targeting needs refinement or internal teams lack hands-on capacity. In Germany, collaboration may combine remote delivery with on-site workshops and German-language stakeholder communication.
- Launch or restructure a DV360 operating model
- Audit delivery, spend allocation and conversion tracking
- Prepare reporting for marketing, media and finance teams
- Improve workflows across agencies, brands and data owners
What quality looks like
A capable DV360 professional starts with business objectives rather than platform settings. They document naming conventions, permissions, taxonomy, audiences, bidding logic and testing plans. They can explain trade-offs clearly, protect data quality and distinguish a genuine performance issue from a tracking or attribution problem.
Choosing the right expert
Review experience with the campaign formats, markets and buying models relevant to the engagement. Ask how the specialist handles consent, brand safety, inventory selection, creative QA, pacing and post-campaign analysis. For remote work, define access procedures, meeting language, documentation standards and escalation paths before launch.
Frequently asked questions
Need clarity? These are the questions we hear most often about Display & Video 360.
Display & Video 360 is used to plan, buy and optimize programmatic advertising across display, video, connected TV, audio and other digital inventory. It brings media buying, audience targeting, bidding, creative coordination and reporting into one Google Marketing Platform workflow.
DV360 provides broader programmatic buying across exchanges, publishers and premium inventory, with deeper campaign structure and audience controls. Google Ads is often more direct for search, standard display and video placements within Google’s advertising environments, while the right choice depends on inventory, data and measurement needs.
A strong Display & Video 360 specialist often works with Campaign Manager 360, Floodlight, Google Analytics, Search Ads 360 and reporting tools. Experience with creative QA, consent management, data feeds, verification, attribution and the platform’s API can be equally important.
The required level depends on the scope. A focused trafficking or reporting assignment may need a specialist familiar with the relevant campaign setup, while a full operating-model change calls for someone who can design taxonomy, permissions, measurement, workflows and training.
Yes. Display & Video 360 work is well suited to remote collaboration because account configuration, audits, reporting and optimization are handled online. Projects involving German stakeholders may still benefit from agreed availability, German-language communication and occasional on-site workshops.
DV360 is often considered when a company already uses Google Marketing Platform products and wants connected workflows for activation, ad serving and measurement. The Trade Desk may be preferred for a different operating model or inventory strategy, so the decision should reflect data access, reporting, support and market requirements.
Ask the specialist to explain how they would structure the account, validate Floodlight activity, control frequency, investigate underdelivery and assess attribution. A quality DV360 professional documents decisions, tests changes carefully and connects platform metrics to the agreed business objective.
Before working with Display & Video 360, clarify account access, advertiser structure, campaign objectives, audiences, creative formats, consent requirements, reporting expectations and approval owners. It also helps to confirm whether the engagement covers strategy, activation, optimization, analysis or knowledge transfer.
The average hourly rate of freelancers in Germany who have used Display & Video 360 in their recent projects is 99 €, which corresponds to a daily rate of about 789 € based on an 8-hour working day.
Of the freelancers in Germany who have used Display & Video 360 in their recent projects, 82% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 9% hold a doctorate.
On average, freelancers in Germany who have used Display & Video 360 in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 2.4 years.
The most common languages among freelancers in Germany who have used Display & Video 360 in their recent projects are German (100%), English (100%), and Spanish (25%).
The most common industries among freelancers in Germany who have used Display & Video 360 in their recent projects are Advertising (100%), Media and Entertainment (67%), and Professional Services (67%).
The most common business areas among freelancers in Germany who have used Display & Video 360 in their recent projects are Marketing (100%), Business Intelligence (83%), and Strategy (67%).
Main locations of FRATCH Experts, who have recently used Display & Video 360
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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Philipp Thomaschewski
FRATCH CEO
