Display & Video 360 Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used Display & Video 360
Dmitry P.
Last position:
Freelance Digital Marketing Analyst at Freelance
- Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
- Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
- Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
- Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.
Daniel R.
Last position:
Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company
- Served as point of contact for Disney Studios GSA
- Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
- Managed stakeholder relationships and collaborated with an interdisciplinary team
- Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat
Jonas H.
Last position:
Senior Performance Marketing Manager at HDI Versicherung AG
- Developed data-driven performance strategies and managed cross-functional agency teams.
- Led KPI forecasting, budgeting, and implemented scalable creative solutions.
- Linked creative insights with analytics to increase marketing efficiency.
- Developed inspiring campaigns based on brand strategy and data-driven insights.
- Performed budget planning, forecasting, and full KPI accountability.
- Led and executed an agency pitch for performance marketing.
Shahram D.
Last position:
IT Project Manager & Consultant (Concept and implementation of EU regulations) at Witt Group / Otto Group
- Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
- Concept and implementation of the EUDR (EU Deforestation Regulation)
- Concept and implementation of the Eco-Design Regulation
- Continued support of projects within the Corporate Responsibility strategy
- Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
- Overall project management, marketing, communication, and quality assurance for the projects
- Creation of the project plan including timeline/roadmap, budget, and resources
- Ensuring compliance with budget and deadlines
- Defining guidelines for project control, methods, and priorities
- Planning and tracking resources and effort, also together with other IT teams
- Evaluation of projects and preparation of results (reporting to management)
- Identification and reduction of risks
- Regular communication with stakeholders
- Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
- Development of standards and process automation
Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.
Ana Rita G.
Last position:
Marketing Consultant & Coach at Self-employed
- Fractional marketing leader, conducting audits and leading projects while advising C-level stakeholders on infrastructure, performance, and operations.
- Developing performance management frameworks including CAC/LTV analysis, target setting, OKRs, and KPI alignment across regional segments and acquisition channels.
- Developing segmentation strategies, ICP profiles, and full-funnel structures in collaboration with marketing and sales teams.
- Supporting CRM (HubSpot) implementation and developing the marketing framework for lead scoring, attribution, lifecycle journeys, reporting, and cross-team processes.
- Coaching cross-functional stakeholders through complex strategic processes, driving alignment across marketing, sales, product, and business analytics.
- Developed executive-level reports and presentations with project outcomes and actionable insights to support business decisions.
- Supporting GTM activities including new market launches and agency procurement.
- Hiring, onboarding, and coaching digital marketing teams.
Roxana B.
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Muhilan P.
Last position:
Media Consultant at Freelancer
Delivered comprehensive programmatic video advertising product strategy for Sportradar DSP, conducting competitive assessment, identifying product gaps, and developing prioritized roadmap recommendations; created KPI framework for campaign performance monitoring and sales enablement materials.
Serving as ad tech product advisor for Guidepoint and Dedale Intelligence, delivering paid consultations on current and emerging ad tech market trends, product strategies, and monetization opportunities.
Managed paid advertising campaigns on Meta for clients in both cultural events and performance marketing, optimizing audience targeting and overall campaign performance.
Baljinder K.
Last position:
Paid Media Manager at Peak Ace AG
- Develop comprehensive media plans and strategies aligned with client goals, target audience insights, and industry best practices
- Oversee the entire lifecycle of PPC and PSA campaigns, from planning and execution to optimisation and reporting
- Prepare and share detailed campaign performance reports with Looker Studio, highlighting key metrics, insights, and recommendations
- Utilise project management tools like Asana Board to efficiently organise, track, and prioritise tasks related to campaign management and client communication
- Regularly communicate with clients via email and phone calls to discuss campaign progress, address concerns, and provide updates as main point of contact
- Prepare and facilitate monthly, quarterly, and annual business reviews or strategy meetings with clients to review campaign performance, discuss strategic initiatives, and align on future objectives
- Provide strategic recommendations and insights to help clients achieve their business objectives and drive growth
- Collaborate with internal teams, such as creative, copywriting, and analytics, to ensure timely execution and delivery of campaign assets and materials
Projects:
- Skyrocketing Sales in Travel: Developed and executed a comprehensive paid advertising campaign encompassing paid search and display advertising for a leading travel company. Targeted audiences researching flights and holiday packages using keyword research, compelling ad copy, and strategic bid optimization to maximize reach and impact.
Hong T.
Last position:
Performance Ads Consultant (Meta) at Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Stefan T.
Last position:
Freelancer for Programmatic Advertising & Ad Tech Solutions at toxby consulting
- Clients: REWE Group, Matterkind, Target Video, Payback, Saint Elmo's, Cookie Labs
Discover over 15,000 top freelancers
Statistics of experts using Display & Video 360
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
2.4 years
Positions per freelancer
12
Top business areas
Marketing, Business Intelligence, Strategy
Top industries
Advertising, Media and Entertainment, Professional Services
Certification focus areas
Business Intelligence, Information Technology, Marketing
Bachelor's degree or higher
89%
Master's degree or higher
44%
Doctorate
11%
Certifications per freelancer
1
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Display & Video 360
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Display & Video 360 experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (100%)
- Media and Entertainment (70%)
- Professional Services (70%)
- Information Technology (60%)
- Retail (60%)
- Tourism (60%)
- Education (30%)
- Fashion (30%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Platform Scope
Display & Video 360, often called DV360, is Google’s demand-side platform for planning, buying and measuring programmatic advertising. It brings media planning, audience activation, creative management, bidding and reporting into one workspace. Companies use it to coordinate campaigns across display, online video, connected TV, audio and mobile inventory.
Campaign Workflows
DV360 specialists configure campaigns from the media plan through to delivery and analysis. Typical work includes:
- Structuring advertisers, campaigns, insertion orders and line items
- Defining audiences, inventory sources, deals and brand-safety rules
- Setting bids, budgets, frequency controls and pacing strategies
- Connecting creatives and checking tracking before launch
- Monitoring delivery and turning performance data into actions
Ecosystem And Tools
Strong work with DV360 depends on its wider Google Marketing Platform ecosystem. Specialists may connect Campaign Manager 360 for ad serving, Search Ads 360 for search activity, and Google Analytics 4 or BigQuery for analysis. They also work with floodlight activities, data partners, consent signals, verification providers and creative formats such as HTML5, video and rich media.
When To Bring Expertise
Companies often seek freelance support when they are migrating from another buying platform, launching campaigns across several markets or need clearer control over programmatic spend. Specialist help is also valuable when internal teams need a clean account structure, reliable conversion tracking or a practical reporting model. In Germany, collaboration may involve local media teams, agency partners and stakeholders who work in German and English.
Quality Signals
A capable DV360 professional can explain why a campaign structure fits its goals instead of relying on default settings. They validate Floodlight tracking, consent handling, creative rendering, inventory quality and conversion attribution before drawing conclusions. They also document naming conventions, permissions, audiences, deals and optimization decisions so another team can operate the account safely.
Project Collaboration
Freelance specialists can support an audit, a focused campaign or an ongoing activation workflow. Remote delivery works well when access, documentation, meeting routines and approval paths are defined early; on-site work can help when media, creative and analytics teams need close coordination. A clear brief should cover target markets, channels, business goals, measurement requirements, existing Google Marketing Platform assets and the expected handover.
Frequently asked questions
Need clarity? These are the questions we hear most often about Display & Video 360.
Display & Video 360 is used to plan, buy and measure programmatic advertising across display, video, connected TV, audio and mobile inventory. It supports audience targeting, automated bidding, creative management, frequency control and campaign reporting from one Google Marketing Platform environment.
DV360 is built for broader programmatic media buying, including open-web inventory, private marketplace deals and connected TV placements. Google Ads focuses more directly on Google-owned inventory and search, while DV360 offers deeper control over media planning, supply sources and cross-channel buying.
A strong Display & Video 360 specialist often works with Campaign Manager 360, Google Analytics 4, BigQuery, Floodlight tracking and consent management. Knowledge of media planning, creative formats, data analysis, brand safety and programmatic measurement is also useful.
The right level depends on the assignment. DV360 account audits and simple campaign setups may need focused platform knowledge, while global buying, complex deal management, attribution questions or a migration require broader programmatic experience and strong documentation skills.
Yes, Display & Video 360 work is usually suitable for remote collaboration because campaigns, permissions, reporting and documentation can be managed online. German and English language expectations should be agreed early, especially when the specialist works with local media, legal or brand teams.
Ask the DV360 specialist to explain campaign structure, audience choices, bidding logic, tracking validation and optimization decisions using a realistic scenario. Quality is shown through clear reasoning, careful account hygiene, transparent reporting and the ability to identify measurement or inventory risks.
DV360 can be a strong choice when a company already uses Google Marketing Platform tools and wants close connections between ad serving, analytics and media activation. The Trade Desk may be preferred for different supply, identity or workflow needs, so the decision should follow inventory access, measurement requirements and team expertise.
A useful Display & Video 360 brief defines markets, audiences, channels, creative assets, conversion events, budget controls, reporting needs and access to existing Google tools. It should also state whether the specialist is expected to build, audit, optimize or hand over the account.
The average hourly rate of freelancers in Germany who have used Display & Video 360 in their recent projects is 95 €, which corresponds to a daily rate of about 759 € based on an 8-hour working day.
Of the freelancers in Germany who have used Display & Video 360 in their recent projects, 89% hold at least a Bachelor's degree, 44% hold at least a Master's degree, and 11% hold a doctorate.
On average, freelancers in Germany who have used Display & Video 360 in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 2.4 years.
The most common languages among freelancers in Germany who have used Display & Video 360 in their recent projects are German (100%), English (100%), and Spanish (20%).
The most common industries among freelancers in Germany who have used Display & Video 360 in their recent projects are Advertising (100%), Media and Entertainment (70%), and Professional Services (70%).
The most common business areas among freelancers in Germany who have used Display & Video 360 in their recent projects are Marketing (100%), Business Intelligence (90%), and Strategy (70%).
Main locations of FRATCH Experts, who have recently used Display & Video 360
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
