Aniva Jakobsen-Oertel-Freelancing as an Online Marketer
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Experience
Freelancing as an Online Marketer
Aniva Studios
- Web design
- Copywriting for social media content and websites
- Brand building & social media management
- Paid ads & performance marketing
Coaching, Mentoring & Course Leadership
Arbeitsgemeinschaft Interkultureller Jugendverbände (AGIJ) e.V.
- Application coaching
- Mentoring on integration into the German job market
- Mentoring in language development for German
- Leading & running the course for social media & content creation
Co-Founder & Chief Marketing Officer
Harbour Labs 53° e.V.
Harbour Labs 53° e.V. is building an ecosystem in the startup scene: a network of experts, mentors, and coaches, combined with its own learning environment that helps young innovators turn an idea into a viable startup. I later decided to focus fully on Aniva Studios - Harbour Labs still exists and is continuously being developed by my co-founders.
Brand building & positioning
- Developed the brand identity from scratch: defined values, tone, and visual language
- Worked out how Harbour Labs stands out from other startup networks and accelerators in terms of content
- Aligned the positioning so it speaks to both young founders and potential mentors and experts
Marketing strategy & visibility
- Designed the marketing strategy: decided which channels and messages would reach the target groups
- Responsible for brand building and brand awareness to make Harbour Labs visible and trustworthy in a still young, unclear scene
- Built external communication in a way that fits a serious but young founder scene
Operational implementation
- Ongoing digital brand management through the website and external communication channels
- Responsible for social media management, from content planning to concept and execution
- Close coordination with the founding team to adapt marketing measures to the association's current growth phase
Role as Co-Founder
- Not only implemented marketing decisions operationally, but also helped shape and co-decide them strategically
- Took on the classic dual role of an early-stage startup: strategist and sole
- Implementer in the marketing area at the same time, since there was no dedicated marketing team yet
- Built a brand presence from zero, without existing templates or processes, with a high level of personal responsibility
Strategic Marketing & Brand Management
KvizMe GmbH
- Conception of the KvizMe brand
- Building the brand presentation
- Target group analysis and adapting campaigns
- Digital brand management & marketing
- Performance marketing
Working student in Performance Marketing
Smart Active Media (SAM)
- Creating, running, and evaluating campaigns
- Reporting performance to clients
- Target group analysis and adapting campaigns
- Developing new innovative ideas for Smart Active Media
Internship in the day clinic for psychosomatics
Behavioral Therapy Falkenried
- Shadowing group and individual therapy sessions as well as crisis interventions
- Taking over administrative and organizational tasks: including planning new admissions, creating weekly schedules, and being the point of contact for patient concerns
- Leading therapeutic exercises under supervision
Content creation on social media
Self-employment as a small business
- Weekly publishing of social media posts and videos on care and styling for curly hair
- Leading my own workshops on the topic of curls
Working student in contract management/digitalization; employed through Academic Work
Anticimex GmbH & Co. KG
- Entering paper contracts into the system
- Comparing the monitoring systems with customers
- Communicating with field staff regarding inspections
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Cosmetics, Professional Services, Education, and Advertising.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Human Resources, Operations, Business Intelligence, and Information Technology.
Summary
I'm Aniva, a freelancer in online marketing. I help self-employed people and small businesses generate more leads, win more customers, and grow their revenue. My background: a degree in psychology, a master's in entrepreneurship, and over five years of experience as a YouTuber. Marketing is the area where I know my way around and feel at home. Before this, I already took over the marketing area in startups until I realized that I had enough expertise and skills to offer it myself as well. By now, I also use AI to turn what used to take weeks into a fraction of the time, as your marketing partner, not as an anonymous agency. We spend such a big part of our time working - so I think it's incredibly important to like your own job and be able to have fun at work. That's exactly what I wish for my clients and their business.:)
Skills
Microsoft Office
Adobe Creative Suite
Canva
Notion
Power Bi
Spss
Strong Organizational Skills
Creativity
Teamwork
Flexibility
Languages
Education
St. Francis College
Business Management · Kings County, United States
Business & Law School (BSP)
M.Sc. · Business Innovation & Entrepreneurship · 1,3
Medical School Hamburg (MSH)
B.Sc. · Psychology · Hamburg, Germany · 1,7
Certifications & licenses
Project team #TheInnovators - GLS Bank Challenge
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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