Nicole Wilde-Freelance marketing and media expert
Check rate
Experience
Freelance marketing and media expert
Wilde Beratererei
Budget planning advice for advertising budgets
Consulting
Media strategy development (out-of-home expert)
Media management
Key account management
Training and workshops
Interim management and business development
Pitch support
Project management
Sales consulting
Media controlling
Interface management
Organizational development
Recruiting
Leadership
Director Consulting & Planning
Posterscope Deutschland GmbH
- Building and leading the Consulting & Planning unit with up to four planning teams in Hamburg and Düsseldorf and up to 24 employees from junior level to group head
- Key account and transition management for national and international dentsu clients as well as external media agencies (20%)
- Cross-media consulting, budget and strategic account development with involvement of internal interfaces (20%)
- New business (defensive/offensive, 20%): content lead, project planning and management
- Preparing and running client meetings
- Commercial account management, terms and budget control, and productivity reporting in coordination with Investment Management
- Developing and expanding agency services and the consulting product (15%)
- Topic lead for DOOH services and programmatic OOH to develop reliable benchmarks and KPIs for (programmatic) OOH and location-based marketing
- Topic lead for Social Impact & Innovation to implement sustainable business processes along the value chain, especially in poster production
- Board member in the Ambient Media Association (FAM) for quality
People & Culture:
- Translating business goals into targets and running semi-annual employee reviews
- Staff development and talent management in collaboration with HR
- Preparing for and taking part in job interviews and assessment centers
- Designing and presenting multi-day workshops and webinars
Senior Manager Consulting & Planning
Posterscope Deutschland GmbH
- Client lead for internal and external interfaces
- Audience analysis and development of data-driven, geo-intelligent out-of-home communication recommendations and plans using analog and digital out-of-home media (ambient, airport, etc.)
- Creating budget, performance and competitor reports
- Technical and disciplinary leadership of a planning team
- New business (defensive/offensive)
Client Services Consultant
Initiative Media GmbH c/o It Works GmbH
- Client lead for strategic and tactical communication planning and consulting (75%) for clients such as eBay, Honda, OTG and Continental, with support from specialist departments
- Creating strategies, competitor analyses and campaign reviews
- Preparing media-specific seminars for clients
- Developing and expanding the agency service around out-of-home (25%): coaching colleagues, apprentices and trainees, developing out-of-home strategies for cross-media media concepts, contributing to current out-of-home focus topics for the company's own publication
Media Assistant
Posterscope Deutschland GmbH
- Client consulting for dentsu clients
- Operational planning, implementation and optimization of classic out-of-home campaigns (automotive, FMCG, media, pharma, luxury goods, film distribution)
- Budget and terms control as well as billing and reporting
Key Account Management
Poster Network AG
- Key account and interface management
- Planning, execution, and implementation of giant poster campaigns and special projects in public spaces
- Preparing reference projects in text and images for press releases
Commercial Assistant in Quality Management
EDEKA AG
- Evaluation, coordination, and follow-up of supplier audits in line with HACCP
- Development of internal tools and databases to improve workflows and processes, including user training
- Monitoring and updating the internal crisis management system
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Professional Services, Food and Beverage, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Strategy, Business Intelligence, Sales, and Human Resources.
Skills
Budget Planning Advice For Advertising Budgets
Consulting
Media Strategy Development (Out-Of-Home Expert)
Media Management
Key Account Management
Training And Workshops
Interim Management And Business Development
Key Account Management
Pitch Support
Project Management
Sales Consulting
Media Controlling
Interface Management
Organizational Development
Recruiting
Leadership
Languages
Education
Hanseatic Academy for Marketing + Media
Marketing and communications manager · Hamburg, Germany
EDEKA AG
Training as a wholesale and foreign trade clerk · Hamburg, Germany
Schliemann-Gymnasium Schwerin
High school diploma · Schwerin, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Nicole is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Nicole speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Russian (Elementary).
Nicole has at least 26 years of experience. During this time, Nicole has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 4 years and 9 months. Note that Nicole may not have shared all experience and actually has more experience.
Based on recent experience, Nicole would be well-suited for roles such as: Freelance marketing and media expert, Director Consulting & Planning, Senior Manager Consulting & Planning.
Nicole's most recent position is Freelance marketing and media expert at Wilde Beratererei.
In recent years, Nicole has worked for Wilde Beratererei and Posterscope Deutschland GmbH.
Nicole is most experienced in industries like Advertising, Media and Entertainment, and Professional Services. Nicole also has some experience in Food and Beverage and Retail.
Nicole is most experienced in business areas like Marketing, Project Management, and Strategy. Nicole also has some experience in Sales, Business Intelligence, and Human Resources.
Nicole has recently worked in industries like Advertising, Media and Entertainment, and Professional Services.
Nicole has recently worked in business areas like Marketing, Project Management, and Strategy.
Nicole holds a Bachelor in Marketing and communications manager from Hanseatic Academy for Marketing + Media.
Nicole has 3 certificates. These include: Google Ads Exam, Google Analytics Individual Qualification, and Square Online Digital Marketing.
Nicole is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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