Nicole Wilde - Freelance marketing and media expert

Q: Where is Nicole based?

Nicole is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Nicole speak?

Nicole speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Russian (Elementary) .

Q: How many years of experience does Nicole have?

Nicole has at least 26 years of experience. During this time, Nicole has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 4 years and 9 months . Note that Nicole may not have shared all experience and actually has more experience.

Q: What is Nicole's latest experience?

Nicole's most recent position is Freelance marketing and media expert at Wilde Beratererei .

Q: What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for Wilde Beratererei and Posterscope Deutschland GmbH .

Q: Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Advertising , Media and Entertainment , and Professional Services . Nicole also has some experience in Food and Beverage and Retail .

Q: Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing , Project Management , and Strategy . Nicole also has some experience in Sales , Business Intelligence , and Human Resources .

Q: Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Advertising , Media and Entertainment , and Professional Services .

Q: Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing , Project Management , and Strategy .

Recommended expert

Hamburg, Germany

Check rate

Experience

Mar 2022 - Present

4 years 5 months

Freelance marketing and media expert

Wilde Beratererei

Budget planning advice for advertising budgets
Consulting
Media strategy development (out-of-home expert)
Media management
Key account management
Training and workshops
Interim management and business development
Pitch support
Project management
Sales consulting
Media controlling
Interface management
Organizational development
Recruiting
Leadership

Jul 2011 - Feb 2022

10 years 8 months

Director Consulting & Planning

Posterscope Deutschland GmbH

Building and leading the Consulting & Planning unit with up to four planning teams in Hamburg and Düsseldorf and up to 24 employees from junior level to group head
Key account and transition management for national and international dentsu clients as well as external media agencies (20%)
Cross-media consulting, budget and strategic account development with involvement of internal interfaces (20%)
New business (defensive/offensive, 20%): content lead, project planning and management
Preparing and running client meetings
Commercial account management, terms and budget control, and productivity reporting in coordination with Investment Management
Developing and expanding agency services and the consulting product (15%)
Topic lead for DOOH services and programmatic OOH to develop reliable benchmarks and KPIs for (programmatic) OOH and location-based marketing
Topic lead for Social Impact & Innovation to implement sustainable business processes along the value chain, especially in poster production
Board member in the Ambient Media Association (FAM) for quality

People & Culture:

Translating business goals into targets and running semi-annual employee reviews
Staff development and talent management in collaboration with HR
Preparing for and taking part in job interviews and assessment centers
Designing and presenting multi-day workshops and webinars

May 2007 - Jun 2011

4 years 2 months

Senior Manager Consulting & Planning

Posterscope Deutschland GmbH

Client lead for internal and external interfaces
Audience analysis and development of data-driven, geo-intelligent out-of-home communication recommendations and plans using analog and digital out-of-home media (ambient, airport, etc.)
Creating budget, performance and competitor reports
Technical and disciplinary leadership of a planning team
New business (defensive/offensive)

Feb 2005 - Apr 2007

2 years 3 months

Client Services Consultant

Initiative Media GmbH c/o It Works GmbH

Client lead for strategic and tactical communication planning and consulting (75%) for clients such as eBay, Honda, OTG and Continental, with support from specialist departments
Creating strategies, competitor analyses and campaign reviews
Preparing media-specific seminars for clients
Developing and expanding the agency service around out-of-home (25%): coaching colleagues, apprentices and trainees, developing out-of-home strategies for cross-media media concepts, contributing to current out-of-home focus topics for the company's own publication

Sep 2002 - Feb 2005

2 years 6 months

Hamburg, Germany

Media Assistant

Posterscope Deutschland GmbH

Client consulting for dentsu clients
Operational planning, implementation and optimization of classic out-of-home campaigns (automotive, FMCG, media, pharma, luxury goods, film distribution)
Budget and terms control as well as billing and reporting

Jul 2001 - Aug 2002

1 year 2 months

Hamburg, Germany

Key Account Management

Poster Network AG

Key account and interface management
Planning, execution, and implementation of giant poster campaigns and special projects in public spaces
Preparing reference projects in text and images for press releases

Jul 2000 - Jun 2001

1 year

Hamburg, Germany

Commercial Assistant in Quality Management

EDEKA AG

Evaluation, coordination, and follow-up of supplier audits in line with HACCP
Development of internal tools and databases to improve workflows and processes, including user training
Monitoring and updating the internal crisis management system

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Media and Entertainment, Professional Services, Food and Beverage, and Retail.

Advertising

Media and Entertainment

Professional Services

Food and Beverage

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Business Intelligence, Sales, and Human Resources.

Marketing

Project Management

Strategy

Business Intelligence

Sales

Human Resources

Skills

Budget Planning Advice For Advertising Budgets
Consulting
Media Strategy Development (Out-Of-Home Expert)
Media Management
Key Account Management
Training And Workshops
Interim Management And Business Development
Key Account Management
Pitch Support
Project Management
Sales Consulting
Media Controlling
Interface Management
Organizational Development
Recruiting
Leadership

Languages

German

Native

English

Advanced

Spanish

Elementary

Russian

Elementary

Education

Oct 2001 - Sep 2003

Hanseatic Academy for Marketing + Media

Marketing and communications manager · Hamburg, Germany

Aug 1998 - Jul 2000

EDEKA AG

Training as a wholesale and foreign trade clerk · Hamburg, Germany

Schliemann-Gymnasium Schwerin

High school diploma · Schwerin, Germany

Certifications & licenses

Google Ads Exam

Google Analytics Individual Qualification

Square Online Digital Marketing

Statistics

Experience

Total positions 7

Experience in Advertising 25 y

Avg length 3 y 8 m

Longest experience 10 y 7 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance marketing and media expert, Director Consulting & Planning, Senior Manager Consulting & Planning

Main industries Advertising, Media and Entertainment, Professional Services

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Created

October 2022

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Nicole based?

Nicole is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Nicole speak?

Nicole speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Russian (Elementary).

How many years of experience does Nicole have?

Nicole has at least 26 years of experience. During this time, Nicole has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 4 years and 9 months. Note that Nicole may not have shared all experience and actually has more experience.

What roles would Nicole be best suited for?

Based on recent experience, Nicole would be well-suited for roles such as: Freelance marketing and media expert, Director Consulting & Planning, Senior Manager Consulting & Planning.

What is Nicole's latest experience?

Nicole's most recent position is Freelance marketing and media expert at Wilde Beratererei.

What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for Wilde Beratererei and Posterscope Deutschland GmbH.

Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Advertising, Media and Entertainment, and Professional Services. Nicole also has some experience in Food and Beverage and Retail.

Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing, Project Management, and Strategy. Nicole also has some experience in Sales, Business Intelligence, and Human Resources.

Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Advertising, Media and Entertainment, and Professional Services.

Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing, Project Management, and Strategy.

What is Nicole's education?

Nicole holds a Bachelor in Marketing and communications manager from Hanseatic Academy for Marketing + Media.

Does Nicole have any certificates?

Nicole has 3 certificates. These include: Google Ads Exam, Google Analytics Individual Qualification, and Square Online Digital Marketing.

What is the availability of Nicole?

Nicole is immediately available full-time for suitable projects.

What is the rate of Nicole?

Nicole's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.