Jens Ihlenfeld - Freelance Media Planner / Freelance Media Consultant

Q: Where is Jens based?

Jens is based in Seevetal, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Jens speak?

Jens speaks the following languages: German (Native), English (Advanced), Italian (Elementary) .

Q: How many years of experience does Jens have?

Jens has at least 36 years of experience. During this time, Jens has worked in at least 7 different roles and for 6 different companies . The average length of individual experience is 5 years and 2 months . Note that Jens may not have shared all experience and actually has more experience.

Q: What is Jens's latest experience?

Jens's most recent position is Freelance Media Planner / Freelance Media Consultant at Mediaeffizienz Consulting .

Q: What companies has Jens worked for in recent years?

In recent years, Jens has worked for Mediaeffizienz Consulting .

Q: Which industries is Jens most experienced in?

Jens is most experienced in industries like Advertising and Food and Beverage .

Q: Which business areas is Jens most experienced in?

Jens is most experienced in business areas like Marketing and Strategy .

Q: Which industries has Jens worked in recently?

Jens has recently worked in industries like Advertising .

Q: Which business areas has Jens worked in recently?

Jens has recently worked in business areas like Marketing and Strategy .

Recommended expert

Seevetal, Germany

Check rate

Experience

Jan 2007 - Present

19 years 6 months

Freelance Media Planner / Freelance Media Consultant

Mediaeffizienz Consulting

Media consultant for marketing decision makers in advertising companies as direct clients
Media planner in cooperation with creative and PR agencies
Media planner fully integrated in media agencies such as MW Office/Dentsu, Wavemaker, OMD, MediaCom, Crossmedia
Designing successful cross-media media strategies for brand launches and growth, image positioning, sales, events
In-depth analyses of target groups, markets, competitors and media; drawing conclusions and presenting learnings
Creating and executing optimal media plans for classic (TV, radio, print, DOOH/OOH, cinema etc.), digital (video, display, social) and non-classic (sponsorship, events, content); B2B and B2C audiences; local, regional, national and international targeting
Critical evaluation of media offers, negotiating and optimizing media buying terms and media KPIs
Implementing selection processes and managing media agencies on behalf of the advertiser

Jan 2006 - Dec 2007

2 years

Media Manager

Masterfoods

Management of media buying and annual media negotiations for TV, print and digital in Germany and Austria; overseeing media planning and buying agencies as well as media auditing; consultant for brand managers across all product areas; further optimizing media efficiency, KPI management and contract terms internationally; media budget >€65 million p.a.
Development of innovative content marketing cooperation with Burda Verlag
Improving media efficiency by about 3% vs. previous year despite declining advertising budgets

Jan 2001 - Dec 2006

6 years

Client Service Director

Carat

Responsible for concept and implementation of media strategy and planning for all communication campaigns (launch, image and sales) for passenger cars and commercial vehicles of Renault Deutschland AG; media channels TV, radio, print, OOH, cinema, digital; leading the client team of 6 media planners; coordinating media buying, research; developing media innovations; negotiating annual media agreements and partnerships; ongoing reporting and management of media optimization, media and productivity KPIs; international presentations and coordination of benchmarking and best practice cases; media budget >€120 million p.a.
Delivering highest client satisfaction along with strong account profitability
Integrating digital media channels into the overall cross-media communication planning
Continuously increasing media efficiency by about 3% p.a. in the face of shrinking budgets, growing media diversification, digital transformation and rising media and creative quality

Jan 1998 - Dec 2001

4 years

Media Director

Initiative Media

Profit-responsible head of the agency’s second brand CMS with a team of 3 media planners; formerly media group leader; conceived media strategies, created media plans for TV, radio, print, OOH; ongoing media optimization and negotiations; coordinated buying, research and international units; media consultant for brand managers including Unilever, Rover/Land Rover, SsangYong, Motorola, Colt Telecom, Volksfürsorge, Burda Verlag, Gong Verlag, Bree Collection.
Achieved profit turnaround for CMS business unit through successful new business acquisition, revenue maximization with existing clients and team development including coaching of junior staff
Designed and implemented specific media plans for clients across various industries and sizes, focusing on branding and performance, targeting B2C and B2B audiences

Jan 1993 - Dec 1997

5 years

Media Group Leader

Initiative Media

Profit-responsible head of the agency’s second brand CMS with a team of 3 media planners; formerly media group leader; conceived media strategies, created media plans for TV, radio, print, OOH; ongoing media optimization and negotiations; coordinated buying, research and international units; media consultant for brand managers including Unilever, Rover/Land Rover, SsangYong, Motorola, Colt Telecom, Volksfürsorge, Burda Verlag, Gong Verlag, Bree Collection.
Achieved profit turnaround for CMS business unit through successful new business acquisition, revenue maximization with existing clients and team development including coaching of junior staff
Designed and implemented specific media plans for clients across various industries and sizes, focusing on branding and performance, targeting B2C and B2B audiences

Jan 1991 - Dec 1993

3 years

Media Planner

MWI Markenwerbung International

Media consultant for marketing decision-makers at Colgate Palmolive, Hamburg-Mannheimer, Eurocard/Mastercard and various new business projects, e.g. in retail. Tasks included designing and executing media strategies, planning across all channels (focus on TV), coordinating internal and external teams, and negotiating media buys
Quickly gained excellent media expertise and successfully applied it in demanding client consulting roles

Jan 1990 - Dec 1991

2 years

Client Advisor

GILDE Werbeagentur

Client advisor, among others, for product marketing at Deutsche Bundespost and paints and coatings manufacturers
Successfully executed integrated communication campaigns

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising and Food and Beverage.

Advertising

Food and Beverage

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Strategy.

Marketing

Strategy

Skills

Ms-Office: Very Good (Powerpoint, Excel, Word, Outlook, Teams)
Mediatools: Very Good (Mds For Market Media Studies B4p, Ma, Awa, Vuma, Lae Etc.; Planning Software Tv, Radio, Digital, Plan-Tv, Tv Control, Radioxpert; Competitive Analysis Nielsen Media Research)

Languages

German

Native

English

Advanced

Italian

Elementary

Education

Oct 1985 - Jun 1990

University of Hamburg

Diplom-Kaufmann, major in Marketing · Economics · Hamburg, Germany · Top grade, thesis: "Issues of Teleshopping",

Oct 1983 - Jun 1985

DMB&B Werbeagentur Hamburg

Advertising Clerk · Hamburg, Germany · Final grade "Very good"

Oct 1974 - Jun 1983

Klosterschule

High School · Hamburg, Germany · Grade 2.0

Statistics

Experience

Total positions 7

Experience in Advertising 36.5 y

Avg length 5 y 10 m

Longest experience 19 y 5 m

Expertise

Recent roles Freelance Media Planner / Freelance Media Consultant, Media Manager, Client Service Director

Main industries Advertising, Food and Beverage

Main business areas Marketing, Strategy

Qualifications

Highest degree Bachelor

Profile

Created

February 2024

Last Update

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Jens based?

Jens is based in Seevetal, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Jens speak?

Jens speaks the following languages: German (Native), English (Advanced), Italian (Elementary).

How many years of experience does Jens have?

Jens has at least 36 years of experience. During this time, Jens has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 5 years and 2 months. Note that Jens may not have shared all experience and actually has more experience.

What roles would Jens be best suited for?

Based on recent experience, Jens would be well-suited for roles such as: Freelance Media Planner / Freelance Media Consultant, Media Manager, Client Service Director.

What is Jens's latest experience?

Jens's most recent position is Freelance Media Planner / Freelance Media Consultant at Mediaeffizienz Consulting.

What companies has Jens worked for in recent years?

In recent years, Jens has worked for Mediaeffizienz Consulting.

Which industries is Jens most experienced in?

Jens is most experienced in industries like Advertising and Food and Beverage.

Which business areas is Jens most experienced in?

Jens is most experienced in business areas like Marketing and Strategy.

Which industries has Jens worked in recently?

Jens has recently worked in industries like Advertising.

Which business areas has Jens worked in recently?

Jens has recently worked in business areas like Marketing and Strategy.

What is Jens's education?

Jens holds a Bachelor in Economics from University of Hamburg.

What is the availability of Jens?

Jens is immediately available part-time for suitable projects.

What is the rate of Jens?

Jens's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.