Emilio De Cesare - Senior Commerce & Retail Media Manager

Q: Where is Emilio based?

Emilio is based in Munich, Germany .

Q: What languages does Emilio speak?

Emilio speaks the following languages: Italian (Native), English (Advanced), Spanish (Intermediate), German (Elementary) .

Q: How many years of experience does Emilio have?

Emilio has at least 6 years of experience. During this time, Emilio has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 1 year and 10 months . Note that Emilio may not have shared all experience and actually has more experience.

Q: What is Emilio's latest experience?

Emilio's most recent position is Senior Commerce & Retail Media Manager at Publicis Media .

Q: What companies has Emilio worked for in recent years?

In recent years, Emilio has worked for Publicis Media , Independent , PHD Media (Omnicom Media Group) , BrandOn Group , and Amazon .

Q: Which industries is Emilio most experienced in?

Emilio is most experienced in industries like Retail , Media and Entertainment , and Advertising . Emilio also has some experience in Pharmaceutical .

Q: Which business areas is Emilio most experienced in?

Emilio is most experienced in business areas like Marketing , Strategy , and Sales . Emilio also has some experience in Business Intelligence , Finance , and Operations .

Q: Which industries has Emilio worked in recently?

Emilio has recently worked in industries like Retail , Media and Entertainment , and Advertising .

Q: Which business areas has Emilio worked in recently?

Emilio has recently worked in business areas like Marketing , Strategy , and Sales .

Recommended expert

Munich, Germany

Check rate

Experience

Jun 2025 - Dec 2025

7 months

Munich, Germany

Senior Commerce & Retail Media Manager

Publicis Media

Amazon Ads strategy and activation (Sponsored Ads, DSP, AMC) across 12 markets (EMEA + North America), aligned to global frameworks and Amazon partnership guidelines
Defined full-funnel audience strategies, aligning DSP and AMC segments with country-level objectives
Built Q4 budget frameworks and pacing guardrails to reduce underspend and protect ROAS and reach targets
Partnered with analytics teams on AMC analysis (path-to-conversion, overlap, new-to-brand) to drive optimisation actions
Led Prime Day and BFCM planning and activation across markets, ensuring consistency and budget utilisation
Acted as primary point of contact for Amazon, coordinating betas and strategic updates with internal stakeholders
Developed Pacvue custom dashboards and improved workflows to standardise reporting and activation processes

Mar 2025 - Present

1 year 3 months

Munich, Germany

Retail Media & Commerce Consultant, Founder & Author

Independent

Built a retail media advisory practice for brands and agencies (Amazon Ads + operating models), delivering roadmaps, peak playbooks and QBR dashboards
Publish thought leadership via a specialized blog on Sponsored Ads, DSP, AMC and measurement

Apr 2024 - Apr 2025

1 year 1 month

Milan, Italy

E-commerce Media Lead

PHD Media (Omnicom Media Group)

Led retail media and commerce strategy for the agency’s largest Pharma client, integrating Amazon media, content and commerce operations across Amazon and selected marketplaces
Led full-funnel Amazon Ads programs (Sponsored Ads, DSP, AMC, Attribution) with programmatic and search stakeholders
Improved digital shelf performance (catalog governance, PDP optimisation, Brand Store updates, retail SEO)
Managed exclusive product launches on Amazon, including co-branded sponsorships and event-based activations
Partnered on commerce operations (P&L / profitability, pricing and Buy Box stability, promos and forecasting)
Expanded beyond Amazon, launching quick commerce activation (Glovo) and new pharma e-commerce verticals
Owned budgeting, forecasting and financial processes; enabled teams via training (e.g., Helium 10) and pitch support

Sep 2023 - Apr 2024

8 months

Milan, Italy

Marketplace Advertising Manager

BrandOn Group

Led multi-platform marketplace advertising strategies across major European retailers for global and local brands
Managed full-funnel campaigns across Amazon and key EU marketplaces, adapting strategy to platform dynamics
Owned budgeting and performance optimisation, improving ROI through structured analysis, testing and iteration
Supported the launch and scaling of the internal marketplace advertising team through processes, training and capability development

Oct 2022 - Sep 2023

1 year

Barcelona, Spain

Team Manager, Pan-EU Account Management

Amazon

Managed and coached a Pan-EU team, improving execution quality and stakeholder alignment
Led account strategy and growth planning with clear priorities and trade-offs
Drove performance through structured testing, optimisation and experimentation
Partnered with internal stakeholders to align commercial priorities, constraints and activation plans
Delivered enablement (training, playbooks, best practices) to scale consistent execution across teams
Standardised processes and reporting to increase accountability and reduce recurring issues

Oct 2021 - Oct 2022

1 year 1 month

Barcelona, Spain

Account Manager

Amazon

Managed and coached a Pan-EU team, improving execution quality and stakeholder alignment
Led account strategy and growth planning with clear priorities and trade-offs
Drove performance through structured testing, optimisation and experimentation
Partnered with internal stakeholders to align commercial priorities, constraints and activation plans
Delivered enablement (training, playbooks, best practices) to scale consistent execution across teams
Standardised processes and reporting to increase accountability and reduce recurring issues

May 2020 - Oct 2021

1 year 6 months

Bratislava, Slovakia

Advertising Specialist

Amazon

Managed and coached a Pan-EU team, improving execution quality and stakeholder alignment
Led account strategy and growth planning with clear priorities and trade-offs
Drove performance through structured testing, optimisation and experimentation
Partnered with internal stakeholders to align commercial priorities, constraints and activation plans
Delivered enablement (training, playbooks, best practices) to scale consistent execution across teams
Standardised processes and reporting to increase accountability and reduce recurring issues

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Media and Entertainment, Advertising, and Pharmaceutical.

Retail

Media and Entertainment

Advertising

Pharmaceutical

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Sales, Business Intelligence, Finance, and Operations.

Marketing

Strategy

Sales

Business Intelligence

Finance

Operations

Summary

Senior E-commerce & Retail Media leader and consultant (8+ years) with experience at Amazon and international agencies. Manager and team lead, I run multi-country programs across US, EMEA, and APAC, stewarding multi-million-euro budgets for mid-size and enterprise brands. I build scalable processes and coach teams—turning complex insights (including AMC-level measurement) into operating models that drive accountability and growth.

Skills

Retail Media Strategy
Amazon Ads (Sp/sb/sd)
Amazon Dsp (Olv/stv/ctv)
Amc
Pacvue
Measurement & Attribution
Budget Pacing
Forecasting
Governance/operating Models
Retail Readiness
Stakeholder Management
Team Leadership

Languages

Italian

Native

English

Advanced

Spanish

Intermediate

German

Elementary

Education

Oct 2016 - Jun 2017

Ca' Foscari University of Venice

Postgraduate Master · Economics & Tourism Management · Venice, Italy

Oct 2011 - Jun 2014

Suor Orsola Benincasa University (UNISOB)

BA in Humanities · Humanities · Italy

Certifications & licenses

Criteo Retail Media Offsite

Amazon DSP Campaigns

Amazon Sponsored Ads Advanced

Criteo Retail Media Onsite Sponsored Products

Pacvue Commerce Foundations

Pacvue DSP Foundations

Statistics

Experience

Total positions 7

Experience in Retail 4.5 y

Avg length 11 m

Longest experience 1 y 5 m

Global Experience

Countries worked in 4 (Germany, Italy, Spain, Slovakia)

Primary country Germany

Expertise

Recent roles Senior Commerce & Retail Media Manager, Retail Media & Commerce Consultant, Founder & Author, E-commerce Media Lead

Main industries Retail, Media and Entertainment, Advertising

Main business areas Marketing, Strategy, Sales

Qualifications

Highest degree Master

Certifications earned 6

Profile

Created

January 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Emilio based?

Emilio is based in Munich, Germany.

What languages does Emilio speak?

Emilio speaks the following languages: Italian (Native), English (Advanced), Spanish (Intermediate), German (Elementary).

How many years of experience does Emilio have?

Emilio has at least 6 years of experience. During this time, Emilio has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 1 year and 10 months. Note that Emilio may not have shared all experience and actually has more experience.

What roles would Emilio be best suited for?

Based on recent experience, Emilio would be well-suited for roles such as: Senior Commerce & Retail Media Manager, Retail Media & Commerce Consultant, Founder & Author, E-commerce Media Lead.

What is Emilio's latest experience?

Emilio's most recent position is Senior Commerce & Retail Media Manager at Publicis Media.

What companies has Emilio worked for in recent years?

In recent years, Emilio has worked for Publicis Media, Independent, PHD Media (Omnicom Media Group), BrandOn Group, and Amazon.

Which industries is Emilio most experienced in?

Emilio is most experienced in industries like Retail, Media and Entertainment, and Advertising. Emilio also has some experience in Pharmaceutical.

Which business areas is Emilio most experienced in?

Emilio is most experienced in business areas like Marketing, Strategy, and Sales. Emilio also has some experience in Business Intelligence, Finance, and Operations.

Which industries has Emilio worked in recently?

Emilio has recently worked in industries like Retail, Media and Entertainment, and Advertising.

Which business areas has Emilio worked in recently?

Emilio has recently worked in business areas like Marketing, Strategy, and Sales.

What is Emilio's education?

Emilio holds a Master in Economics & Tourism Management from Ca' Foscari University of Venice and a Bachelor in Humanities from Suor Orsola Benincasa University (UNISOB).

Does Emilio have any certificates?

Emilio has 6 certificates. Among them, these include: Criteo Retail Media Offsite, Amazon DSP Campaigns, and Amazon Sponsored Ads Advanced.

What is the availability of Emilio?

Emilio is immediately available for suitable projects.

What is the rate of Emilio?

Emilio's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.