Emilio De Cesare-Senior Commerce & Retail Media Manager
Check rate
Experience
Senior Commerce & Retail Media Manager
Publicis Media
- Amazon Ads strategy and activation (Sponsored Ads, DSP, AMC) across 12 markets (EMEA + North America), aligned to global frameworks and Amazon partnership guidelines
- Defined full-funnel audience strategies, aligning DSP and AMC segments with country-level objectives
- Built Q4 budget frameworks and pacing guardrails to reduce underspend and protect ROAS and reach targets
- Partnered with analytics teams on AMC analysis (path-to-conversion, overlap, new-to-brand) to drive optimisation actions
- Led Prime Day and BFCM planning and activation across markets, ensuring consistency and budget utilisation
- Acted as primary point of contact for Amazon, coordinating betas and strategic updates with internal stakeholders
- Developed Pacvue custom dashboards and improved workflows to standardise reporting and activation processes
Retail Media & Commerce Consultant, Founder & Author
Independent
- Built a retail media advisory practice for brands and agencies (Amazon Ads + operating models), delivering roadmaps, peak playbooks and QBR dashboards
- Publish thought leadership via a specialized blog on Sponsored Ads, DSP, AMC and measurement
E-commerce Media Lead
PHD Media (Omnicom Media Group)
- Led retail media and commerce strategy for the agency’s largest Pharma client, integrating Amazon media, content and commerce operations across Amazon and selected marketplaces
- Led full-funnel Amazon Ads programs (Sponsored Ads, DSP, AMC, Attribution) with programmatic and search stakeholders
- Improved digital shelf performance (catalog governance, PDP optimisation, Brand Store updates, retail SEO)
- Managed exclusive product launches on Amazon, including co-branded sponsorships and event-based activations
- Partnered on commerce operations (P&L / profitability, pricing and Buy Box stability, promos and forecasting)
- Expanded beyond Amazon, launching quick commerce activation (Glovo) and new pharma e-commerce verticals
- Owned budgeting, forecasting and financial processes; enabled teams via training (e.g., Helium 10) and pitch support
Marketplace Advertising Manager
BrandOn Group
- Led multi-platform marketplace advertising strategies across major European retailers for global and local brands
- Managed full-funnel campaigns across Amazon and key EU marketplaces, adapting strategy to platform dynamics
- Owned budgeting and performance optimisation, improving ROI through structured analysis, testing and iteration
- Supported the launch and scaling of the internal marketplace advertising team through processes, training and capability development
Team Manager, Pan-EU Account Management
Amazon
- Managed and coached a Pan-EU team, improving execution quality and stakeholder alignment
- Led account strategy and growth planning with clear priorities and trade-offs
- Drove performance through structured testing, optimisation and experimentation
- Partnered with internal stakeholders to align commercial priorities, constraints and activation plans
- Delivered enablement (training, playbooks, best practices) to scale consistent execution across teams
- Standardised processes and reporting to increase accountability and reduce recurring issues
Account Manager
Amazon
- Managed and coached a Pan-EU team, improving execution quality and stakeholder alignment
- Led account strategy and growth planning with clear priorities and trade-offs
- Drove performance through structured testing, optimisation and experimentation
- Partnered with internal stakeholders to align commercial priorities, constraints and activation plans
- Delivered enablement (training, playbooks, best practices) to scale consistent execution across teams
- Standardised processes and reporting to increase accountability and reduce recurring issues
Advertising Specialist
Amazon
- Managed and coached a Pan-EU team, improving execution quality and stakeholder alignment
- Led account strategy and growth planning with clear priorities and trade-offs
- Drove performance through structured testing, optimisation and experimentation
- Partnered with internal stakeholders to align commercial priorities, constraints and activation plans
- Delivered enablement (training, playbooks, best practices) to scale consistent execution across teams
- Standardised processes and reporting to increase accountability and reduce recurring issues
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Media and Entertainment, Advertising, and Pharmaceutical.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Sales, Business Intelligence, Finance, and Operations.
Summary
Senior E-commerce & Retail Media leader and consultant (8+ years) with experience at Amazon and international agencies. Manager and team lead, I run multi-country programs across US, EMEA, and APAC, stewarding multi-million-euro budgets for mid-size and enterprise brands. I build scalable processes and coach teams—turning complex insights (including AMC-level measurement) into operating models that drive accountability and growth.
Skills
- Retail Media Strategy
- Amazon Ads (Sp/Sb/Sd)
- Amazon Dsp (Olv/Stv/Ctv)
- Amc
- Pacvue
- Measurement & Attribution
- Budget Pacing
- Forecasting
- Governance/Operating Models
- Retail Readiness
- Stakeholder Management
- Team Leadership
Languages
Education
Ca' Foscari University of Venice
Postgraduate Master · Economics & Tourism Management · Venice, Italy
Suor Orsola Benincasa University (UNISOB)
BA in Humanities · Humanities · Italy
Certifications & licenses
Criteo Retail Media Offsite
Amazon DSP Campaigns
Amazon Sponsored Ads Advanced
Criteo Retail Media Onsite Sponsored Products
Pacvue Commerce Foundations
Pacvue DSP Foundations
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Emilio is based in Munich, Germany.
Emilio speaks the following languages: Italian (Native), English (Advanced), Spanish (Intermediate), German (Elementary).
Emilio has at least 6 years of experience. During this time, Emilio has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 1 year and 11 months. Note that Emilio may not have shared all experience and actually has more experience.
Based on recent experience, Emilio would be well-suited for roles such as: Senior Commerce & Retail Media Manager, Retail Media & Commerce Consultant, Founder & Author, E-commerce Media Lead.
Emilio's most recent position is Senior Commerce & Retail Media Manager at Publicis Media.
In recent years, Emilio has worked for Publicis Media, Independent, PHD Media (Omnicom Media Group), BrandOn Group, and Amazon.
Emilio is most experienced in industries like Retail, Media and Entertainment, and Advertising. Emilio also has some experience in Pharmaceutical.
Emilio is most experienced in business areas like Marketing, Strategy, and Sales. Emilio also has some experience in Business Intelligence, Finance, and Operations.
Emilio has recently worked in industries like Retail, Media and Entertainment, and Advertising.
Emilio has recently worked in business areas like Marketing, Strategy, and Sales.
Emilio holds a Master in Economics & Tourism Management from Ca' Foscari University of Venice and a Bachelor in Humanities from Suor Orsola Benincasa University (UNISOB).
Emilio has 6 certificates. Among them, these include: Criteo Retail Media Offsite, Amazon DSP Campaigns, and Amazon Sponsored Ads Advanced.
The availability of Emilio needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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