Ron W.-Expert in Media & Transformation • Strategic Media Consulting & Agile Change • 15 Years of Experience • Lecturer & Advisor
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Experience
Ambassador
The GoodNet
Senior Advisor & Interim Manager
Four Change Media & Management Consulting
Lecturer in Marketing & Management
University of Europe for Applied Sciences
Management courses:
- Corporate Management & Decision Making
- Agile Management & Creative Techniques
Marketing courses:
- Marketing, Sales & CRM
- Responsible Media & Media Ethics
Global Client Lead
Carat
- Relationship lead for two top clients across 35+ markets
Managing Partner
Carat
- Commercial and strategic leadership of the Hamburg office with 4 teams and over 45 consultants
Lecturer in Online Marketing & Communication Strategy
FOM Hochschule für Oekonomie & Management
Director of Communication Consulting
Carat
- Led cross-media activities for a top consumer products company
- Including the eCommerce and direct-to-consumer areas
Director of Digital Strategy
iProspect
- Planned, developed, launched and drove business development for the new Digital Strategy Consulting unit
Growth Consultant, Customer Journey
iProspect
- Rolled out Customer Journey tracking and consulting services
Client Services & Consulting, Co-Founder
CuBe Matrix
- Co-founded one of the first digital customer journey analytics providers
Research Consultant
Kantar
- Brand, innovation and advertising research for FMCG clients
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Professional Services, Education, Information Technology, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Business Intelligence, Research and Development, and Sales.
Summary
I bring over 15 years of experience in media consulting and agile change, blending strategic advisory with hands-on transformation. I help organizations break down silos and streamline processes to create agile media entities that offer real competitive advantages.
My work spans enabling responsible media, designing agile processes, and sharing knowledge as a teacher and advisor. I have supported large-scale transformations and provided insights into brand suitability and ESG-focused media planning, all aimed at driving truth, efficiency, and meaningful change.
Languages
Education
Christian-Albrechts-Universität zu Kiel
Dipl.-Kaufmann · Marketing, Economics · Kiel, Germany
Certifications & licenses
Specialized Course in Sustainability Management
Deutsche Akademie für Management
AI For Good Specialization
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Ron is based in Hamburg, Germany.
Ron speaks the following languages: German (Native), English (Advanced).
Ron has at least 18 years of experience. During this time, Ron has worked in at least 11 different roles and for 8 different companies. The average length of individual experience is 2 years and 7 months. Note that Ron may not have shared all experience and actually has more experience.
Based on recent experience, Ron would be well-suited for roles such as: Ambassador, Senior Advisor & Interim Manager, Lecturer in Marketing & Management.
Ron's most recent position is Ambassador at The GoodNet.
In recent years, Ron has worked for The GoodNet, Four Change Media & Management Consulting, University of Europe for Applied Sciences, and Carat.
Ron is most experienced in industries like Advertising, Media and Entertainment, and Professional Services. Ron also has some experience in Education, Information Technology, and Food and Beverage.
Ron is most experienced in business areas like Marketing, Strategy, and Business Intelligence. Ron also has some experience in Research and Development and Sales.
Ron has recently worked in industries like Advertising, Media and Entertainment, and Education.
Ron has recently worked in business areas like Marketing, Strategy, and Sales.
Ron holds a Master in Marketing, Economics from Christian-Albrechts-Universität zu Kiel.
Ron has 4 certificates. Among them, these include: Specialized Course in Sustainability Management, AI For Good Specialization, and AI For Project Managers And Scrum Masters.
Ron is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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