Xia (Ada) Hua-SVP, Strategy-Recycling Division; VP, Growth Strategy Germany
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Experience
SVP, Strategy-Recycling Division; VP, Growth Strategy Germany
Recycling Machinery
- A proven track record of leveraging market intelligence to shape divisional strategy, optimize multi-million euro product portfolios, and spearhead digital transformation programs.
- Led cross functional teams to turn strategic vision into operational reality.
- Architected and implemented 5-year divisional strategic plan, resulting in >10% increase in top line.
- Built the market intelligence function from the ground up, delivering actionable insights that identified a new 50 Mio market opportunity, leading to the successful launch of new segments.
- Revitalized the product portfolio aligning to strategic goals, implementing value pricing, contributing 20% of top line from new products in 3 years, and steadily improved overall portfolio margin by 10%.
- Championed digitalization, transforming transactional revenue to recurring, with CAGR of 150%.
Head of Inclusive Business
Chemical Industry
- Responsible for developing new business models and opportunities in conjunction with private and public enterprises to benefit stakeholders further down the social pyramid, in alignment with the sustainability development goals of United Nation and the sustainable business targets of Covestro.
- Over 260,000 people in the lower income communities have benefitted socially or economically from Covestro’s ASEAN Inclusive Business.
- Invited to speak at 3rd Inclusive Business Summit organized by ESCAP/OECD under UN in 2020.
Competitive Dynamics & Co-produce Manager
- Established a formal process and methodology of competitive intelligence for Business Unit CAS.
- Researched on wide range of market issues such as global supply & demand equilibrium, competitive alliances and M&A activities, investment and product marketing strategies, emerging technology etc.
- Negotiated and managed the global major essential coproducing contracts valued >10 MEUR.
Business Development Manager
- Led commercial and technical teams of 15 to set up R&D and China manufacturing plant.
- Developed market for color masterbatch, adding new segments and pipelines for sales with revenue growth of 5 MEUR in the first 2 years.
- Continued key accounts development.
APAC Global Key Account Manager
- Led projects with global key accounts in APAC by initiating new joint projects, forming internal cross-functional teams and reaching revenue targets of ~1 MEUR per account.
- Oversaw the transfer of markets and products from other regions.
- Set pricing and supply chain strategies and oversaw the implementation.
Product Coordinator
- Acted as primary contact point across all functions for new product development in sales activities.
- Assisted sales team to achieve the optimal offer by working with development team with the best cost / performance balance in mind.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing and Chemical.
Business area experience
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Experienced in Strategy, Product Development, Sales, Business Intelligence, Research and Development, and Sustainability Management.
Summary
A strategic leader with 20 years of experience driving growth through integrated strategy, product management and digital transformation.
Expert in leading cross-culture, cross-functional teams to deliver results.
Bring deep sector expertise in packaging, chemicals, recycling, and machine manufacturing.
Languages
Education
Assumption University
Master’s Degree in Business Administration · Business Administration · Bangkok, Thailand · GPA 3.92/4
Assumption University
Bachelor’s Degree in Business Administration · Business Administration · Bangkok, Thailand · Magna Cum Laude
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Xia is based in Holler, Germany.
Xia speaks the following languages: Thai (Native), German (Advanced), English (Advanced), Chinese (Advanced).
Xia has at least 21 years of experience. During this time, Xia has worked in at least 6 different roles and for 2 different companies. The average length of individual experience is 3 years and 5 months. Note that Xia may not have shared all experience and actually has more experience.
Based on recent experience, Xia would be well-suited for roles such as: SVP, Strategy-Recycling Division; VP, Growth Strategy Germany, Head of Inclusive Business, Competitive Dynamics & Co-produce Manager.
Xia's most recent position is SVP, Strategy-Recycling Division; VP, Growth Strategy Germany at Recycling Machinery.
In recent years, Xia has worked for Recycling Machinery and Chemical Industry.
Xia is most experienced in industries like Manufacturing and Chemical.
Xia is most experienced in business areas like Strategy, Product Development, and Sales. Xia also has some experience in Business Intelligence, Research and Development, and Sustainability Management.
Xia has recently worked in industries like Chemical and Manufacturing.
Xia has recently worked in business areas like Strategy, Sustainability Management, and Business Intelligence.
Xia holds a Master in Business Administration from Assumption University and a Bachelor in Business Administration from Assumption University.
The availability of Xia needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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