Anna H.-Strategy, Organizational Development, Project Management
Check rate
Experience
Global Head of Strategy & Business Excellence, Color Materials
Sun Chemical Colors & Effects GmbH
- Led and developed a global team of 7
- Developed the global strategy for Color Materials, approved by global management
- Designed portfolio evaluation and customer segmentation, adopted by the global business
- Set up market intelligence and trend monitoring to identify new business models
- Led the digital transformation of business management processes
- Ran the digital training platform for sales and product training
- Coordinated market and internal communication across industries
Global Integration Lead Business Management
BASF Colors & Effects GmbH
- Global workstream lead for the carve-out and post-merger integration of business processes, keeping the organisation ready for closing through several postponements pending merger clearance, until final closing in June 2021
- Co-developed the Target Operating Model for the Executive Board and coordinated input from all teams
- Coordinated the business input for the merger-control clearance process
- Developed industry strategies and contributed to the overall corporate strategy
PMO, Global Center of Excellence
BASF Colors & Effects GmbH
- Ran the PMO for a global end-to-end supply chain project
- Led the global workstream for the business side of the project
- Internal consultant for business process optimisation across supply chain, commercial functions and technical service
Regional Segment Management for Commercial Construction, Performance Materials Asia Pacific
BASF South East Asia Pte Ltd
- Guided country organisations across Asia (10 sales teams) on business priorities, target setting, margin management, value selling and value chain marketing
- Engaged with key customers across Asia
- Drove segment management and new business development for polyurethane products in commercial construction
- Analysed key markets: trends, value chain, main players and competition
- Defined, rolled out and monitored segment strategy and pricing for profitable growth
- Initiated and oversaw the commercial side of innovation management (R&D)
Regional Communications Manager, Performance Materials Asia Pacific
BASF South East Asia Pte Ltd
- Developed and implemented a strategic communication concept for the construction industry, including a value chain approach and differentiated key messages
- Led all design-related activities, working closely with designers to highlight product benefits and reach new target groups
- Planned, organised and ran major trade fairs and customer workshops
Corporate Marketing Manager for Masterbatches for Plastics
BASF Color Solutions Germany GmbH
- Led an international project team to implement the company strategy and develop a corporate brand strategy
- Developed marketing plans, ran workshops with major brand owners and trained the sales force
Regional Marketing and Sales Manager Eastern Europe - Africa - Western Asia for Plastic Additives
BASF SE
- Managed the regional sales force
- Developed regional strategies and customer concepts for Africa, Russia and the EAWA region
- Served as the interface between the region and headquarters, sales, supply chain and logistics
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Chemical and Construction.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, Sales, and Supply Chain Management.
Summary
I help companies make change happen and get complex projects done, from corporate programmes to new strategies, merger integrations and transformation.
For 20 years I worked in international chemical companies across Europe and Asia, close to top management: heading strategy, leading a workstream in a carve-out and post-merger integration, setting up PMOs and building new business. I know the markets for polymers, polyurethane, masterbatch, pigments and additives from the inside. Since 2025 I have been working independently with my company Upward Dynamics.
My strength is bringing strategy, structure and people together. I see where things get stuck, involve the people who have to carry the change and start with what is already there.
I am looking for projects as PMO or project lead, in transformation and integration programmes as well as other complex, cross-functional projects, for strategy and organisational development in mid-sized companies and scale-ups, and for workshops with leadership teams. Ideally in the chemical or wider industrial B2B sector.
Skills
Key Skills
- Project And Programme Management (Pmo, Project Lead) For Complex, Cross-Functional Initiatives, Including Regulatory Programmes Such As The Eu Pay Transparency Directive
- Carve-Out, Post-Merger Integration (Pmi) And Target Operating Model Design
- Strategy Development And Implementation, From Target Picture To Roadmap
- Organisational Development And Transformation With A Systemic Approach
- Change And Stakeholder Management Up To Board Level
- Workshop Design And Facilitation For Leadership Teams
- International B2b Marketing And Sales Steering (Europe, Asia, Global)
Methods: Systemic Organisational Development, Strategic Foresight And Scenario Planning, Lego Serious Play, Liberating Structures
Tools: Miro, Mural, Microsoft 365, Ms Project, Trello, Notion
What Sets Me Apart I Bring Strategy, Structure And People Together And Make Change Work In Day-To-Day Operations. I Spent 20 Years In International Industrial Companies In Europe And Asia, In Roles Close To Top Management: Heading Strategy, Leading A Post-Merger Integration, Setting Up Pmos And Building New Business. I Start With What Is Already There, Test In Small Steps And Stay Until It Runs Without Me.
My Focus Is The Organisational Side Of Transformation. Purely Technical It Implementation Is Not My Field.
Languages
Education
Steinbeis School of International Business and Entrepreneurship
Master of Business Administration · Business Administration · Berlin, Germany · 1.4
University of Hildesheim
Master of Arts · International Information Management · Hildesheim, Germany · 1.8
Certifications & licenses
Systemische Organisationsentwicklung
wispo Systemisches Zentrum
Strategize Like A Futurist
Copenhagen Institute for Futures Studies & Hyper Island
Leading In A Transforming World
INSEAD
Strategy In The Age Of Digital Disruption
INSEAD
Innovation In The Age Of Disruption
INSEAD
Organisation Design Masterclass Programme (ODC Certified)
European Organisation Design Forum (EODF)
Leading Organisations In Disruptive Times
INSEAD
Co-Active Coaching Certificate
BASF SEA Pte Ltd in cooperation with CTI
Advanced Negotiation Skills
Scotwork
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Anna is based in Mannheim, Germany and can operate in on-site, hybrid, and remote work models.
Anna speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Elementary), Chinese (Elementary).
Anna has at least 17 years of experience. During this time, Anna has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 5 months. Note that Anna may not have shared all experience and actually has more experience.
Based on recent experience, Anna would be well-suited for roles such as: Global Head of Strategy & Business Excellence, Color Materials, Global Integration Lead Business Management, PMO, Global Center of Excellence.
Anna's most recent position is Global Head of Strategy & Business Excellence, Color Materials at Sun Chemical Colors & Effects GmbH.
In recent years, Anna has worked for Sun Chemical Colors & Effects GmbH and BASF Colors & Effects GmbH.
Anna is most experienced in industries like Chemical and Construction.
Anna is most experienced in business areas like Marketing, Strategy, and Sales. Anna also has some experience in Project Management and Supply Chain Management.
Anna has recently worked in industries like Chemical.
Anna has recently worked in business areas like Strategy, Marketing, and Project Management.
Anna holds a Master in Business Administration from Steinbeis School of International Business and Entrepreneurship and a Master in International Information Management from University of Hildesheim.
Anna has 9 certificates. Among them, these include: Systemische Organisationsentwicklung, Strategize Like A Futurist, and Leading In A Transforming World.
Anna is immediately available part-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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