Peter H.-Vertriebsleiter | Head of Sales | Commercial Leader
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Experience
Head of Household and Commercial Customers ad interim
Stadtwerke Dessau
- Developed and implemented strategic measures to further develop the company
- Analyzed and optimized business, sales, and organizational processes
- Developed management approaches and KPI structures
- Analyzed market, competitor, and customer developments
- Supported senior management in strategic decision-making processes
- Managed cross-functional transformation and change processes
- Connected strategic analysis with concrete operational implementation
Head of Home Markets Hamburg and Berlin
Vattenfall GmbH
- Responsible for direct B2B and B2C electricity and gas sales in Hamburg and Berlin
- Managed and developed external sales service providers
- Realigned and implemented the sales strategy
- KPI-based sales management and performance analysis
- Derived and implemented concrete sales measures
- Conducted training sessions, workshops, and coaching for sales teams
- Developed and optimized sales approaches, sales arguments, and playbooks
- Worked closely with internal departments and external partners
Head of Sales
MEDI-MARKT GmbH
- Overall responsibility for 48 employees in inside and field sales across four locations
- Managed and directed sales activities for outpatient and inpatient care facilities
- Direct interface with management and internal departments; power of attorney
- Responsible for revenue and profit growth
- Developed and implemented strategic sales plans in B2B, B2B2C, and B2C
- Opened up new sales channels and markets
- Built and strategically developed the B2B specialist wholesale business
- Managed the operational sales budget
- Market, competitor, customer, and price analysis
- Built and developed strategic key accounts
- Negotiated and closed orders
- Successfully implemented a new sales channel through partnerships
- Supported the integration of the acquired company Mediclean
Head of Sales
CommitMed GmbH
- Overall responsibility for sales and partnership management in B2B2C, B2B, and B2C
- Professional and disciplinary leadership, recruiting, and development of the teams
- Responsible for revenue and profitability targets
- Developed and implemented sales strategies and growth concepts
- Introduced systematic sales controlling and KPI management
- Optimized and standardized sales processes and structures
- Supported the merger of the Augsburg and Berlin locations
- Managed change processes and interfaces
- Increased monthly care box deliveries from 17,000 to 36,000 (+112%)
Head of International Sales for Electric Direct Heating Systems
wibo Werk GmbH
- Overall responsibility for the international sales organization in Germany, Austria, Switzerland, England, Scotland, and France
- Managed five national/international direct reports and eight group managers with a total of more than 200 field sales employees
- Managed 18 employees in service, sales support, and after-sales
- Direct reporting line to management
- Sales and business development for technical electric direct heating systems
- Responsible for revenue of more than €40 million
- Strategically and conceptually realigned sales in B2B and B2C
- Restructured and further developed sales and service units
- Opened up new business areas and further developed existing sales structures
- Optimized and monitored sales processes
- Introduced and consistently managed performance through KPIs and success metrics
- Prepared and monitored sales budgets
- Analyzed business performance and initiated required measures
- Managed marketing activities and quality standards
- Moderated and managed management and sales meetings
- Significantly increased revenue through strategic, process-related, and operational changes
Shareholder/Managing Director
energiebarometer deutschland - DW Direktwerke GmbH
- Overall entrepreneurial responsibility for the company and business development
- Development and implementation of sales strategies in the B2B and B2C energy market
- Establishment and management of sales structures and sales partners
- Development of new business areas and marketing approaches
- Management of the company's operational and financial development
- Establishment and maintenance of customer and business relationships
- Analysis of market and competitive developments
- Development and implementation of new growth and sales approaches
Regional Manager North
Yello Strom GmbH
- Sales of energy solutions in a highly competitive energy market
- Development and management of customer relationships
- Analysis of customer needs and market requirements
- Implementation of sales activities for customer acquisition and retention
- Experience with the specific requirements of the liberalized energy market
Sales Director Germany and Head of Inside Sales
Intertee Spinnrad GmbH
Overall responsibility for national sales (specialist retailers, pharmacies, organic and health food stores, and grocery retail), including achievement of revenue and distribution targets.Disciplinary and professional leadership, as well as continuous motivation, of a 20-member inside and field sales team (including nine employed sales representatives and three sales agencies).Successful strategic brand development: Design, initiation, and project management of the launch of the specialist retail premium brand “Shamila,” including sustainable increases in market share and customer loyalty.Key account management: Independent acquisition, support, and contract negotiation with strategic key customers, buying groups, and central purchasing organizations.Process optimization at interfaces: Consolidation and coordination of inside and field sales workflows to significantly increase overall effectiveness.Strategic marketing & controlling: Budgeting, sales controlling, and the design and implementation of sales promotion activities at the POS.Company representation: Independent organization, moderation, and execution of the entire trade fair presence at relevant industry trade fairs.
Sales Director D-A-CH
Junior.Toys GmbH
Overall responsibility for sales in the DACH region: Strategic and operational management of the national and international sales team in the toys and giftware industry.Strategic realignment: Significant contribution to the company's strategic direction and redefinition of the product and marketing strategy.Sales controlling & management: Continuous monitoring of sales figures, development of sales concepts for the point of sale (POS), and involvement in product and pricing policy.Revenue growth through training: Design and delivery of targeted sales training that led to a significant increase in sales success in the field sales team.Key account & partner management: Building and maintaining sustainable, trust-based relationships with strategic key customers, as well as selecting and managing international sales partners.Brand-focused implementation: Successful sales implementation of renowned international license properties (including Sesame Street, The Muppet Show, Sailor Moon, and Expo 2000) in Germany and abroad.International trade fair representation: Independent planning and participation in international industry trade fairs for new customer acquisition and market observation.
Sales Director Germany
Trendline Toy's
Overall responsibility for sales in Germany: Strategic and operational planning, management, and implementation of all sales activities in close coordination with the management board.Independent personnel management: Professional guidance, management, and continuous personnel development of the entire field sales team.Sustainable revenue growth: Consistently exceeded annual revenue expectations by a significant margin through targeted team motivation and leadership.Successful key account management: Independent management of key customers, successful negotiation of listings and agreements with central purchasing organizations and associations.Sales controlling & analysis: Continuous monitoring of target achievement and management of sales using sales figures, sales statistics, and customer surveys.Revenue and campaign planning: Development, design, and implementation of strategic sales concepts and targeted sales promotion activities.Quality and customer management: Monitoring the proper processing of customer orders to ensure long-term customer satisfaction.
Field Sales Representative and Sales Manager
Iduna Versicherung
Management and coordination of a sales unit: Providing professional guidance, coaching, and continuous performance motivation for assigned field sales representatives.Revenue and target responsibility: Planning and implementing sales activities to achieve regional growth and profit targets.KPI-based controlling: Regular analysis of sales results (KPIs) and initiation of targeted sales promotion measures.Sales training & onboarding: Designing and delivering practical training sessions for new and existing sales partners.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Energy, Food and Beverage, Insurance, Manufacturing, and Utilities.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, Operations, Marketing, Human Resources, and Finance.
Summary
Experienced sales and leadership expert with many years of national and cross-industry experience in developing and managing sales organizations.
Skills
Leadership
Sales Strategy
Business Development
B2b/B2c
Energy Industry
Healthcare
Transformation
Sales Leadership
Strategic And Operational Sales Management
Management Of Large And Decentralized Sales Organizations
Building And Developing High-Performing Sales Teams
Coaching, Mentoring, And Leadership Development
Strategy & Growth
Sales And Corporate Strategy
Business Development
New Customer Acquisition And Customer Development
Key Account Management
Building New Sales Channels
Market, Competitor, And Potential Analysis
Kpi And Performance Management
Revenue And Budget Responsibility
Sales Controlling
Reporting To Management
Process And Organizational Optimization
Strategy & Transformation
Change Management
Restructuring And Organizational Development
Digitalization And Process Optimization
Development Of New Business Models
Energy Industry
Healthcare / Medical Technology
Technical Sales
B2b And B2c Sales
Services
Languages
Education
B. Deubner GmbH
Wholesale and Foreign Trade Merchant · Wholesale and Foreign Trade · Aachen, Germany
Higher Commercial School
Advanced Technical College Entrance Qualification · Economics and Business Administration · Aachen, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Peter is based in Schenefeld, Germany.
Peter speaks the following languages: German (Native), English (Intermediate).
Peter has at least 40 years of experience. During this time, Peter has worked in at least 10 different roles and for 11 different companies. The average length of individual experience is 4 years and 8 months. Note that Peter may not have shared all experience and actually has more experience.
Based on recent experience, Peter would be well-suited for roles such as: Head of Household and Commercial Customers ad interim, Head of Home Markets Hamburg and Berlin, Head of Sales.
Peter's most recent position is Head of Household and Commercial Customers ad interim at Stadtwerke Dessau.
In recent years, Peter has worked for Stadtwerke Dessau, Vattenfall GmbH, MEDI-MARKT GmbH, and CommitMed GmbH.
Peter is most experienced in industries like Retail, Energy, and Food and Beverage. Peter also has some experience in Insurance, Manufacturing, and Utilities.
Peter is most experienced in business areas like Sales, Strategy, and Operations. Peter also has some experience in Marketing, Human Resources, and Finance.
Peter has recently worked in industries like Utilities, Healthcare, and Energy.
Peter has recently worked in business areas like Operations, Sales, and Strategy.
Peter attended B. Deubner GmbH for Wholesale and Foreign Trade.
Peter is immediately available full-time for suitable projects.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 11 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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