Astrid Steingrüber - Senior Executive | Interim Leader

Q: Where is Astrid based?

Astrid is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Astrid speak?

Astrid speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Astrid have?

Astrid has at least 21 years of experience. During this time, Astrid has worked in at least 2 different roles and for 2 different companies . The average length of individual experience is 11 years and 8 months . Note that Astrid may not have shared all experience and actually has more experience.

Q: What is Astrid's latest experience?

Astrid's most recent position is Executive Advisor | Transformation & Strategic Execution at Self-employed .

Q: What companies has Astrid worked for in recent years?

In recent years, Astrid has worked for Self-employed and Intel Deutschland GmbH .

Q: Which industries is Astrid most experienced in?

Astrid is most experienced in industries like Information Technology , Manufacturing , and Professional Services .

Q: Which business areas is Astrid most experienced in?

Astrid is most experienced in business areas like Sales , Strategy , and Marketing .

Q: Which industries has Astrid worked in recently?

Astrid has recently worked in industries like Information Technology , Manufacturing , and Professional Services .

Q: Which business areas has Astrid worked in recently?

Astrid has recently worked in business areas like Sales , Strategy , and Marketing .

Recommended expert

Munich, Germany

Experience

Jan 2024 - Present

2 years 4 months

Munich, Germany

Remote

Executive Advisor | Transformation & Strategic Execution

Self-employed

Advise companies and senior leaders on transformation, organizational change, and strategic positioning
Support go-to-market redesign and sales performance improvement initiatives
Provide executive-level sparring in high-stakes business situations

Jan 2005 - Dec 2024

20 years

Munich, Germany

Hybrid

Senior Director & Sales Leader (EMEA)

Intel Deutschland GmbH

EMEA Client Computing Senior Sales Director

Led a pan-EMEA specialist team managing a $1Bn+ revenue portfolio
Member of EMEA leadership decision-making at VP & GM level
Acted as senior advisor to Global Category VP
Translated strategic ambiguity into executable growth plans
Built and defined the EMEA market strategy from scratch, including go-to-market approach, prioritization, and execution model
Drove investment decisions across the region, including headcount allocation, marketing budgets, and strategic initiatives
Translated global strategy into regional execution and scalable growth plans
Influenced global investment and portfolio decisions

EMEA Manufacturing & Industrial Sector Senior Sales Director

Built the Manufacturing & Industrial vertical across EMEA from scratch, including market prioritization and customer segmentation
Defined and executed the go-to-market and ecosystem strategy across multiple countries
Owned investment decisions, including resource allocation, key account focus, and market entry priorities
Led international team (10+) across key European markets
Drove digital transformation and Industry 4.0 initiatives with enterprise customers
Achieved 136% revenue target in newly built segment

Previous Roles (Intel):

Sales Director Business Segment, Central Europe
Head of Innovation Programs
Strategic Alliance Manager
Business Development Manager

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Manufacturing, and Professional Services.

Information Technology

Manufacturing

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Strategy, and Marketing.

Sales

Strategy

Marketing

Summary

Senior Executive with 20+ years of international leadership experience, including senior roles at Intel and active participation in EMEA executive decision-making (VP & GM staff level).

I support companies in transformation, growth acceleration, and restructuring situations – with a strong focus on sales performance, go-to-market strategy, and organizational effectiveness.

Core expertise:

Transformation & Reorganization (Change Leadership, Operating Model Design)
International Sales Strategy (Direct, Indirect, Channel & Partner Models)
Alliance & Ecosystem Management (OEM, ISV, System Integrators)
Interim Leadership (Sales, Business Transformation, Market Expansion)

Selected impact:

Led EMEA sales organizations with $600M–$1Bn+ revenue responsibility
Delivered up to 161% revenue target achievement
Built and scaled new business segments (e.g. Industry 4.0) across EMEA
Translated complex strategy into executable growth plans across regions

I combine hands-on executive leadership with strategic advisory and coaching capabilities – enabling both fast execution and sustainable change.

Available for consulting and interim management assignments.

Skills

Executive Transition & Strategic Positioning
Strategic Sparring For Senior Leaders
Leadership & Organizational Transformation
Cross-cultural Leadership & Global Collaboration
Stakeholder Management At Executive Level
Global Business Strategy & Market Development
Senior Leaders Don’t Need More Input – They Need The Right Reflection To Make High-impact Decisions.
Strategic Positioning Beyond Internal Roles: Translating Experience Into A Clear, Compelling External Market Profile.
Courageous Sparring: Challenging Assumptions To Enable Deliberate, High-quality Decisions.
Grounded In Business Reality: 20+ Years In Global Leadership, Including $1bn+ Revenue Responsibility And Emea Leadership Exposure.

Languages

German

Native

English

Advanced

Certifications & licenses

Associate Certified Coach (ACC)

ICF

Certified Business Economist

Statistics

Experience

Total positions 2

Experience in Information Technology 20 y

Avg length 11 y 1 m

Longest experience 19 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Executive Advisor | Transformation & Strategic Execution, Senior Director & Sales Leader (EMEA)

Main industries Information Technology, Manufacturing, Professional Services

Main business areas Sales, Strategy, Marketing

Qualifications

Certifications earned 2

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Astrid based?

Astrid is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Astrid speak?

Astrid speaks the following languages: German (Native), English (Advanced).

How many years of experience does Astrid have?

Astrid has at least 21 years of experience. During this time, Astrid has worked in at least 2 different roles and for 2 different companies. The average length of individual experience is 11 years and 8 months. Note that Astrid may not have shared all experience and actually has more experience.

What roles would Astrid be best suited for?

Based on recent experience, Astrid would be well-suited for roles such as: Executive Advisor | Transformation & Strategic Execution, Senior Director & Sales Leader (EMEA).

What is Astrid's latest experience?

Astrid's most recent position is Executive Advisor | Transformation & Strategic Execution at Self-employed.

What companies has Astrid worked for in recent years?

In recent years, Astrid has worked for Self-employed and Intel Deutschland GmbH.

Which industries is Astrid most experienced in?

Astrid is most experienced in industries like Information Technology, Manufacturing, and Professional Services.

Which business areas is Astrid most experienced in?

Astrid is most experienced in business areas like Sales, Strategy, and Marketing.

Which industries has Astrid worked in recently?

Astrid has recently worked in industries like Information Technology, Manufacturing, and Professional Services.

Which business areas has Astrid worked in recently?

Astrid has recently worked in business areas like Sales, Strategy, and Marketing.

Does Astrid have any certificates?

Astrid has 2 certificates. These include: Associate Certified Coach (ACC) and Certified Business Economist.

What is the availability of Astrid?

Astrid is immediately available part-time for suitable projects.

What is the rate of Astrid?

Astrid's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.