Astrid Steingrüber-Senior Executive | Interim Leader | Transformation & Sales Strategy

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Experience
Executive Advisor | Transformation & Strategic Execution
Self-employed
- Advise companies and senior leaders on transformation, organizational change, and strategic positioning
- Support go-to-market redesign and sales performance improvement initiatives
- Provide executive-level sparring in high-stakes business situations
Senior Director & Sales Leader (EMEA)
Intel Deutschland GmbH
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Manufacturing, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, and Marketing.
Summary
Senior Executive with 20+ years of international leadership experience, including senior roles at Intel and active participation in EMEA executive decision-making (VP & GM staff level).
I support companies in transformation, growth acceleration, and restructuring situations – with a strong focus on sales performance, go-to-market strategy, and organizational effectiveness.
Core expertise:
- Transformation & Reorganization (Change Leadership, Operating Model Design)
- International Sales Strategy (Direct, Indirect, Channel & Partner Models)
- Alliance & Ecosystem Management (OEM, ISV, System Integrators)
- Interim Leadership (Sales, Business Transformation, Market Expansion)
Selected impact:
- Led EMEA sales organizations with $600M–$1Bn+ revenue responsibility
- Delivered up to 161% revenue target achievement
- Built and scaled new business segments (e.g. Industry 4.0) across EMEA
- Translated complex strategy into executable growth plans across regions
I combine hands-on executive leadership with strategic advisory and coaching capabilities – enabling both fast execution and sustainable change.
Available for consulting and interim management assignments.
Skills
Executive Transition & Strategic Positioning
Strategic Sparring For Senior Leaders
Leadership & Organizational Transformation
Cross-Cultural Leadership & Global Collaboration
Stakeholder Management At Executive Level
Global Business Strategy & Market Development
Senior Leaders Don’T Need More Input – They Need The Right Reflection To Make High-Impact Decisions.
Strategic Positioning Beyond Internal Roles: Translating Experience Into A Clear, Compelling External Market Profile.
Courageous Sparring: Challenging Assumptions To Enable Deliberate, High-Quality Decisions.
Grounded In Business Reality: 20+ Years In Global Leadership, Including $1bn+ Revenue Responsibility And Emea Leadership Exposure.
Languages
Certifications & licenses
Associate Certified Coach (ACC)
ICF
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Astrid is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Astrid speaks the following languages: German (Native), English (Advanced).
Astrid has at least 22 years of experience. During this time, Astrid has worked in at least 2 different roles and for 2 different companies. The average length of individual experience is 11 years and 10 months. Note that Astrid may not have shared all experience and actually has more experience.
Based on recent experience, Astrid would be well-suited for roles such as: Executive Advisor | Transformation & Strategic Execution, Senior Director & Sales Leader (EMEA).
Astrid's most recent position is Executive Advisor | Transformation & Strategic Execution at Self-employed.
In recent years, Astrid has worked for Self-employed and Intel Deutschland GmbH.
Astrid is most experienced in industries like Information Technology, Manufacturing, and Professional Services.
Astrid is most experienced in business areas like Sales, Strategy, and Marketing.
Astrid has recently worked in industries like Information Technology, Manufacturing, and Professional Services.
Astrid has recently worked in business areas like Sales, Strategy, and Marketing.
Astrid has 2 certificates. These include: Associate Certified Coach (ACC) and Certified Business Economist.
The availability of Astrid needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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