Frédéric Bemelmans-Marketing Director
Check rate
Experience
Marketing Director
Bayer AG Co.Lab EU
- Partnered directly with regional executive leadership to launch Bayer’s innovation incubator from the ground up.
- Designed operational strategy, managed time-sensitive programs, and coordinated internal and external stakeholders to ensure alignment.
- Established and optimized workflows, marketing plans, and communications cadence to support team integration and strategic clarity.
Commercial Enablement Director
Bayer AG Radiology Digital Global
- Developed and executed global launch playbook for Bayer’s AI radiology platform, Calantic, deployed across 10+ markets.
- Conducted issue analysis, shaped hypotheses, and implemented solutions to accelerate sales readiness and improve user engagement.
- Built commercial readiness frameworks, enabling consistent global go-to-market delivery across diverse regulatory environments.
Business Operations & Strategy Manager
Bayer AG Radiology EMEA
- Led strategy and launch of a new SaaS business within Bayer’s Radiology portfolio, driving digital health innovation across 12+ EMEA markets.
- Designed and implemented customer engagement, training, and transformation frameworks tailored to regional needs, accelerating adoption and operational readiness.
- Co-developed go-to-market strategies, enabling targeted positioning and commercial traction.
Medical Advisor Radiology
Bayer SA-NV
- Revamped national medical marketing approach, resulting in a 30% increase in campaign engagement.
- Built a strong BeNeLux KOL network and strengthened relationships with university hospitals, directly supporting product uptake.
- Developed and delivered 40+ internal and external medical education programs across the BeNeLux.
Research Associate in Breast Imaging
KULeuven
- Co-authored peer-reviewed publications and presented findings at international congresses advancing breast imaging diagnostics.
- Secured funding and collaboration with med-tech firms, contributing to successful project commercialization.
Industry experience
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Experienced in Healthcare, Pharmaceutical, Education, and Biotechnology.
Business area experience
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Experienced in Marketing, Sales, Product Development, Strategy, Research and Development, and Operations.
Summary
Entrepreneurial and execution-focused commercial leader with 10+ years in the life sciences industry across pharmaceuticals, medical devices and digital health.
Proven success in leading high-impact initiatives across commercial strategy, go-to-market planning, and SaaS transformation. Adept at breaking down complex business challenges, guiding cross-functional teams, and synthesizing insights into actionable recommendations. Recognized for translating vision into strategic roadmaps that drive measurable outcomes across regions and stakeholders.
Skills
- Global Go-To-Market Strategy
- Digital Health & Ai Commercialization
- Market & Competitive Analysis
- Cross-Functional Leadership
- Portfolio Optimization
- Lifecycle Management
- C-Level Stakeholder Management
- Product & Business Launch
Languages
Education
KULeuven
MSc in medical radiation physics · medical radiation physics · Leuven, Belgium
KULeuven
MSc in biomedical sciences · biomedical sciences · Leuven, Belgium
KULeuven
BSc in biomedical sciences · biomedical sciences · Leuven, Belgium
Certifications & licenses
Design Thinking & Innovation
Introduction To Creative Writing
University Of Oxford
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Frédéric is based in Berlin, Germany.
Frédéric speaks the following languages: German (Advanced), English (Advanced), French (Advanced), Dutch (Advanced).
Frédéric has at least 10 years of experience. During this time, Frédéric has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years. Note that Frédéric may not have shared all experience and actually has more experience.
Based on recent experience, Frédéric would be well-suited for roles such as: Marketing Director, Commercial Enablement Director, Business Operations & Strategy Manager.
Frédéric's most recent position is Marketing Director at Bayer AG Co.Lab EU.
In recent years, Frédéric has worked for Bayer AG Co.Lab EU and Bayer AG Radiology Digital Global.
Frédéric is most experienced in industries like Healthcare, Pharmaceutical, and Education. Frédéric also has some experience in Biotechnology.
Frédéric is most experienced in business areas like Marketing, Sales, and Product Development. Frédéric also has some experience in Strategy, Research and Development, and Operations.
Frédéric has recently worked in industries like Pharmaceutical, Healthcare, and Biotechnology.
Frédéric has recently worked in business areas like Marketing, Sales, and Operations.
Frédéric holds a Master in medical radiation physics from KULeuven, a Master in biomedical sciences from KULeuven and a Bachelor in biomedical sciences from KULeuven.
Frédéric has 2 certificates. These include: Design Thinking & Innovation and Introduction To Creative Writing.
The availability of Frédéric needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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