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Frédéric Bemelmans

Marketing Director

Frédéric Bemelmans
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Berlin, Germany

Experience

Jan 2024 - Nov 2024
11 months
Berlin, Germany

Marketing Director

Bayer AG Co.Lab EU

Expertise details
Position Summary
Marketing Director at Bayer AG Co.Lab EU
Industries
Biotechnology
Pharmaceutical
Business Areas
Marketing
Operations
  • Partnered directly with regional executive leadership to launch Bayer’s innovation incubator from the ground up.
  • Designed operational strategy, managed time-sensitive programs, and coordinated internal and external stakeholders to ensure alignment.
  • Established and optimized workflows, marketing plans, and communications cadence to support team integration and strategic clarity.
Aug 2020 - Dec 2023
3 years 5 months
Berlin, Germany

Commercial Enablement Director

Bayer AG Radiology Digital Global

Expertise details
Position Summary
Commercial Enablement Director at Bayer AG Radiology Digital Global
Industries
Healthcare
Pharmaceutical
Business Areas
Marketing
Sales
  • Developed and executed global launch playbook for Bayer’s AI radiology platform, Calantic, deployed across 10+ markets.
  • Conducted issue analysis, shaped hypotheses, and implemented solutions to accelerate sales readiness and improve user engagement.
  • Built commercial readiness frameworks, enabling consistent global go-to-market delivery across diverse regulatory environments.
May 2018 - Jul 2020
2 years 3 months
Berlin, Germany

Business Operations & Strategy Manager

Bayer AG Radiology EMEA

Expertise details
Position Summary
Business Operations & Strategy Manager at Bayer AG Radiology EMEA
Industries
Healthcare
Business Areas
Marketing
Product Development
Strategy
  • Led strategy and launch of a new SaaS business within Bayer’s Radiology portfolio, driving digital health innovation across 12+ EMEA markets.
  • Designed and implemented customer engagement, training, and transformation frameworks tailored to regional needs, accelerating adoption and operational readiness.
  • Co-developed go-to-market strategies, enabling targeted positioning and commercial traction.
May 2016 - Apr 2018
2 years
Brussels, Belgium

Medical Advisor Radiology

Bayer SA-NV

Expertise details
Position Summary
Medical Advisor Radiology at Bayer SA-NV
Industries
Pharmaceutical
Business Areas
Marketing
  • Revamped national medical marketing approach, resulting in a 30% increase in campaign engagement.
  • Built a strong BeNeLux KOL network and strengthened relationships with university hospitals, directly supporting product uptake.
  • Developed and delivered 40+ internal and external medical education programs across the BeNeLux.
Oct 2014 - Mar 2016
1 year 6 months
Leuven, Belgium

Research Associate in Breast Imaging

KULeuven

Expertise details
Position Summary
Research Associate in Breast Imaging at KULeuven
Industries
Education
Healthcare
Business Areas
Research and Development
  • Co-authored peer-reviewed publications and presented findings at international congresses advancing breast imaging diagnostics.
  • Secured funding and collaboration with med-tech firms, contributing to successful project commercialization.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Healthcare, Pharmaceutical, Education, and Biotechnology.

Healthcare
Pharmaceutical
Education
Biotechnology
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Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Product Development, Strategy, Research and Development, and Operations.

Marketing
Sales
Product Development
Strategy
Research and Development
Operations
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Summary

Entrepreneurial and execution-focused commercial leader with 10+ years in the life sciences industry across pharmaceuticals, medical devices and digital health.

Proven success in leading high-impact initiatives across commercial strategy, go-to-market planning, and SaaS transformation. Adept at breaking down complex business challenges, guiding cross-functional teams, and synthesizing insights into actionable recommendations. Recognized for translating vision into strategic roadmaps that drive measurable outcomes across regions and stakeholders.

Skills

  • Global Go-to-market Strategy
  • Digital Health & Ai Commercialization
  • Market & Competitive Analysis
  • Cross-functional Leadership
  • Portfolio Optimization
  • Lifecycle Management
  • C-level Stakeholder Management
  • Product & Business Launch

Languages

German
Advanced
English
Advanced
French
Advanced
Dutch
Advanced

Education

Oct 2014 - Jun 2015

KULeuven

MSc in medical radiation physics · medical radiation physics · Leuven, Belgium

Oct 2013 - Jun 2014

KULeuven

MSc in biomedical sciences · biomedical sciences · Leuven, Belgium

Oct 2011 - Jun 2012

KULeuven

BSc in biomedical sciences · biomedical sciences · Leuven, Belgium

Certifications & licenses

Design Thinking & Innovation

Introduction To Creative Writing

University Of Oxford

Statistics

Experience

Total positions 5
Experience in Healthcare 7 y
Avg length 1 y 11 m
Longest experience 3 y 4 m

Global Experience

Countries worked in 2 (Germany, Belgium)
Primary country Germany

Expertise

Recent roles Marketing Director, Commercial Enablement Director, Business Operations & Strategy Manager
Main industries Healthcare, Pharmaceutical, Education
Main business areas Marketing, Sales, Product Development

Qualifications

Highest degree Master
Certifications earned 2

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Frédéric based?

Frédéric is based in Berlin, Germany.

What languages does Frédéric speak?

Frédéric speaks the following languages: German (Advanced), English (Advanced), French (Advanced), Dutch (Advanced).

How many years of experience does Frédéric have?

Frédéric has at least 10 years of experience. During this time, Frédéric has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years. Note that Frédéric may not have shared all experience and actually has more experience.

What roles would Frédéric be best suited for?

Based on recent experience, Frédéric would be well-suited for roles such as: Marketing Director, Commercial Enablement Director, Business Operations & Strategy Manager.

What is Frédéric's latest experience?

Frédéric's most recent position is Marketing Director at Bayer AG Co.Lab EU.

What companies has Frédéric worked for in recent years?

In recent years, Frédéric has worked for Bayer AG Co.Lab EU and Bayer AG Radiology Digital Global.

Which industries is Frédéric most experienced in?

Frédéric is most experienced in industries like Healthcare, Pharmaceutical, and Education. Frédéric also has some experience in Biotechnology.

Which business areas is Frédéric most experienced in?

Frédéric is most experienced in business areas like Marketing, Sales, and Product Development. Frédéric also has some experience in Strategy, Research and Development, and Operations.

Which industries has Frédéric worked in recently?

Frédéric has recently worked in industries like Pharmaceutical, Healthcare, and Biotechnology.

Which business areas has Frédéric worked in recently?

Frédéric has recently worked in business areas like Marketing, Sales, and Operations.

What is Frédéric's education?

Frédéric holds a Master in medical radiation physics from KULeuven, a Master in biomedical sciences from KULeuven and a Bachelor in biomedical sciences from KULeuven.

Does Frédéric have any certificates?

Frédéric has 2 certificates. These include: Design Thinking & Innovation and Introduction To Creative Writing.

What is the availability of Frédéric?

Frédéric is immediately available full-time for suitable projects.

What is the rate of Frédéric?

Frédéric's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Frédéric?

To hire Frédéric, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

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Market avg: 790-950 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.