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Google Marketing Platform Daily Rates in Germany

Compare the average daily rate of a freelance Google Marketing Platform expert with related technologies and cities in Germany, calculated live from the freelancers on FRATCH.

How Google Marketing Platform rates compare with related technologies

Among the 4 related technologies compared, average daily rates range from:

755 € for Google Analytics → 834 € for Google Optimize

Google Marketing Platform averages:

773 € per day

Google Optimize 834 € · 800 € Google Tag Manager 783 € · 800 € Display & Video 360 759 € · 780 € Google Analytics 755 € · 800 €
110 220 330 440 550 660 770 €/day

What the benchmark shows

With an average daily rate of 773 €, Google Marketing Platform sits mid-field in this comparison — 2 of the compared technologies above it, 2 below. Sharper specialisations tend to settle above the technology, broader ones below.

Frequently asked questions

The facts hiring teams ask for most often when it comes to Google Marketing Platform.

The average daily rate for Google Marketing Platform in Germany is 773 € with a median of 780 €, based on an 8-hour working day — that corresponds to an average of 97 € per hour.

Based on the average daily rate of 773 €, a full-time month of 21 working days corresponds to about 16,236 € — the underlying hourly rate is 97 €.

The average of 773 € sits about 7 € per day below the median of 780 € (97 € versus 98 € per hour): a number of lower-priced offers pulls the average down, while the median marks the typical middle of the market — half of the freelancers charge less, half charge more.

Among the 4 related technologies compared, average daily rates range from 755 € for Google Analytics up to 834 € for Google Optimize — that is 94 € to 104 € per hour.

Google Optimize currently averages 834 € per day (104 € per hour), about 61 € per day above the rate for Google Marketing Platform.

Google Analytics currently averages 755 € per day (94 € per hour), about 18 € per day below the rate for Google Marketing Platform.

All figures are calculated live from the hourly rates of the freelancers on FRATCH matched to Google Marketing Platform and its related technologies and locations; daily rates assume an 8-hour working day. The average is a weighted mean with outliers trimmed, the median is the middle value of the individual rates, and both refresh continuously as freelancer profiles change.

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Philipp Thomaschewski

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